Social networks have changed our world.Their possibilities have opened doors that we did not imagine before, but also the occasional box of thunder.Because with them we are able to reach many people, but also feed the ego in a worrying way .To such an extent that, instead of being something positive, it becomes negative.
I like the effect
Every existing social network on the internet uses its own algorithms to position the content generated by its users and, incidentally, show them what could be more related to its interesting Something that is done by analyzing and combining different parameters.
Some of these parameters are defined when the profile is created for the first time, but most and most important are generated as we use the network itself.To do this, not only it is analyzed that, as and when we publish , also the interactions that we make and receive.
In that part of the interaction the popular «I like» is key .Thanks to it, most networks determine the importance or interest of its contents.Therefore, no one should miss that are the contents with more "I like" those that first and before appear on the wall of Facebook, Instagram or as recommended on Twitter.
Social networks are well aware of the importance and meaning of the positive reinforcement that a "Like" gives.That is why they empower and give it so much weight, so that users feel attracted to them and thus make more use of your platform
It is the well-known "I like" effect, which used well is very powerful for both users and brands, since thanks to them you can grow a business, control the conversation, know until point like what is shared, relationships with others are created and it creates a very important credibility or sense of credibility.
But it is that same idea of credibility that sometimes plays bad passes, so much that makes us wonder to what extent we need approval in social networks.
Can social networks condition us?
Let's be another user, representatives of a brand or the brand itself...When you start on any social network, the objectives are usually simple and common: share and connect with others to establish a conversation or see what they do. The New York Times published a very interesting study about the motivations for sharing on networks.
As we use the network and naturally, we begin with self-definition .We begin to show ourselves as we are sharing content that defines us.Of course we can also fall into the error of want to show what we are not.Because in social networks the need to feed the ego grows.And it does because, as some analysts and experts point out, Narcissism is greatly enhanced in networks .
Pictures of the last dinner, trips, clothes or objects purchased...everything has a place.And much more if after its publication we start to receive more I like you than with any other previously published content.This is how you start to "depend" on likes on networks .
The need to satisfy the ego generates more problems than one can think of and, as a rule, they tend to be seen later than we would like.As some psychologists point out, the need to satisfy our ego in networks social can cause feelings of emptiness and sadness in our real life.
If we are waiting for the I like it on duty, there will come a time when we can not be without it , we will worry if we go below the daily average; or, worse, if one day completely opposite reactions arrive one after another.
We try to convince ourselves every day that the important thing is what everyone thinks of themselves, but we all, to some extent, are conditioned by the people around us .If that group of real people that surrounds us in classes, work or simply everyday environment, we add the thousands of "friends" of the networks, the troll that always appears and the algorithm changes that the networks make without prior notice, the thing gets complicated.
Falling into the trap of being conditioned by what other users can comment on social networks, number of likes received or followers is easy, so maybe we should do the healthy exercise of analyze how we use networks , what content we share and how interactions affect us.
Maybe that way we can, if we have lost it, regain control of our profiles, because they can condition us so much that we will not only stop doing things on the internet, but also in real life.
Of course, not everything is negative.As we saw at the beginning, well-used networks are incredible tools and interaction with others helps overcome fears or challenges. Understand I like it as a positive reinforcement and its absence as Something not negative is important .
Image/Pixbay
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