How will it be the same to see two football or basketball teams leaving their skin on a court, than to see a group of teenagers sitting in front of a computer? The figures do not lie and currently electronic sports, also known as eSports, are able to fill stadiums and raise passions among many users.
How is it possible that the new heroes of youth spend the day sitting looking at a little screen? Well, maybe our great-grandparents thought that earning bread "playing ball" was also not something to be able to show off.Understanding the phenomenon that is revolutionizing the concept of entertainment is not easy, but in Nobbot we give you all the keys.
The eSports are not a fad, such as the game of the moment or the latest viral madness of YouTube to which everyone joins.They are intense competitions that are defining the future of entertainment and whose boom He has caught those who do not belong to the millennial generation off guard, the one that has been raised among tablets, smartphones and has a hard time understanding how the world worked without the internet.
Sports in the 21st century It is much more than a hobby, until there we all agree.It is passion, it is discipline, it is a habit that I exercise It is our skills and reflexes.It is spectacle and dedication to a greater or lesser extent.Sport is competitiveness, against the rest of applicants over the same discipline, and even against oneself and the limits that we want to leave behind.And electronic sports maintain that idea and adapt it to a new type of player and to a public very different from that of the "classic" disciplines.
Anyone can participate in online games of 'League of Legends',' Rocket League 'or' Call of Duty 'on the Internet.In fact, only a PC or a console and a stable connection are needed to measure our skills with those of other players in the world.However, the best have the option of making their passion a way of earn the bread.
In contrast to the classic sports disciplines, eSports have unique characteristics that make a difference.We could cite that anyone can participate in a competition in a matter of seconds against rivals from any part of the planet, but the most prominent are that there is no greater requirement that be good in the game that you are going to dedicate and that normally the career of these digital gladiators begins around 15 years and they "retire" from the competition circuits at 26.
As in the rest of competitions, there are different leagues, from amateurs to professionals such as the Electronic Sports League (ESL), the Professional Video Games League (LVP) or SocialNat, and as a player begins to stand out he begins to meet fans, then the sponsors arrive and finally ends up being part of a professional team, which trains daily and studies the rules of the games in which they operate to get the most out of its stars, as is the case with Formula 1 drivers.And, basically, it's about game quality as well as the associated star system .
In fact, in Spain the most relevant sports clubs begin to bet on integrating eSports teams within their entertainment proposals, as is the case with Valencia CF, Baskonia and we even have a Spanish Selection of'Counter Strike: GO ' composed of the most notable players of the game within the national panorama.
Let's talk about concrete figures.Segun SuperData, during the first half of 2016, eSports have managed to mobilize more than 892.8 million dollars, and the number of events and media presence is still expanding, Asia being its main driver, followed from North America, where prices are higher.Of these numbers, the majority-almost 74%-come from sponsors and advertising.
How profitable are these competitions? of people sitting? The first thing to keep in mind is that only a little more than half of eSports viewers are between 18 and 36 years old, and if this group has moved away from television, or at least of the usual television programming model, thanks to streaming video, portals like Netflix and the contents of channels such as YouTube or Twitch.
And what about the other half? Today, viewers of up to 17 years pay much less attention to the small screen and have changed the so-called "dumb box" for smartphones and tablets.This makes these competitions one of the most interesting spots for advertisers.
To this we must add that the players are the new stars of Rock and Twitch is their stage.Youtubers, professional players, gurus of the video game industry.They all raise passions and get millions of fans passionate.and video game distributors manage to reach more people through them than advertising them through direct advertising.
Now let's talk about the future.Some studies like the one elaborated by Newzoo predict that even next year they could surpass in popularity and followers of the very Super Bowl, consider It was one of the most important sporting events worldwide, in addition to that in several Asian countries, such as South Korea, certain video games are practically considered as another sport.
And now the complicated thing comes legal framework do we classify eSports? For now, the French government has already begun the procedures to integrate a joint regulation that allows these activities to flourish within legislative margins.We are talking about social infrastructure as well as anticipating the consequences within sports betting.
This initiative is developed jointly with editors, professional players, event organizers and even citizen participation has been encouraged through an open form.It is worth remembering that these types of projects in the European context at the end end forming the mold to adapt to the rest of the countries.
As mentioned at the beginning, the eSports are here to stay and it is not surprising that today's children want to be professional players.However, we cannot forget that this discipline Sports in the process of recognition at a universal level has been developed and promoted by the players themselves, based on a language that does not know ideological barriers or geographical boundaries.
It is not just two desks with teenagers playing With its computer in front of millions of people, it is the future of entertainment, profiled click by click.
Images | iStock, Psyonix, Twitch
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