More and more Spaniards are paying to watch series, listen to music or read online news.Specifically, in the last year, one in three citizens of our country has scratched their pocket to consume digital content , as reflected in the 'Study of use and attitudes of consumption of digital content', which analyzes the uses, habits and attitudes of consumption in Spain of the 12 types of digital content, recently published by the National Telecommunications Observatory and Information Society (ONTSI), attached to Red.es.
Thus, according to the report, almost a third (32.1%) of Spanish have paid in the last year for some of the digital content. With respect to 2011, the payment increases in all analyzed contents, being the most significant increase in the audiovisual contents, 19.5% of individuals have paid in exchange for these in 2016.The second content for which more people have paid have been the electronic books (10.6%), followed by music (10.5%).Despite its popularity, the payment for articles, newspapers and online magazines is the least frequent and the least increased of those analyzed.
In terms of attitudes, there is a certain predisposition to payment, to a greater extent to the payment model by co nsumo or micropayment, and the free model with advertising, both with considerable acceptance.But also to subscription payment and even, to a lesser extent, to the model of freedom of payment or payment at will.However, in general, Spaniards are reserved for payment for the contents and a third state that they sometimes ignore their legal or unauthorized origin.
photos, apps and press are the most demanded digital content
In addition, this study analyzes the intensity of use, the incidence of access problems by geolocation, attitudes towards unauthorized digital content compared to legal ones.Among the main results and conclusions, the following can be highlighted.types of digital content analyzed in the study, the most used are digital photos (72%), Apps (67%) and digital press (66%). The use of social networks follows (60%), movies, series, documentaries and videos (59.5%), music and podcasts (58%) and reading websites, blogs, forums (55%).The other five types of content range from 32% and 20% use penetration in the last year.
On the other hand, the differences in the use of digital content by sex and age, with greater use among men than among women for the different contents-except for social networks that is practically the same, and the electronic book-, and more use among young people, decreasing as age increases, as well as by income level in both consumption and payment, both higher than higher income at home.The differences by habitat are more diffuse, although the use of all the contents is greater to a larger population size.
Young people prefer internet
Young people from 16 to 24 years old are the consumers who mostly see digital photos, use social networks, watch audiovisual content , listen to music, play video games and share their own content (write in blogs , upload your own photos, etc.) Those who are between 25 and 34 years old are the users who use the Apps to a greater extent, read news and articles, watch and read websites, forums and blogs, use file-sharing programs and follow courses on the Internet.
This same general pattern follows by sociodemographic the intensity of consumption.If the most frequent or intensive user profile is male, young, in households with higher incomes and more urban.Regarding age and as for young people, extends the usual association between young people born immersed in an environment of use of Generalized Internet (from 16 to 24 years) and intensive use of technology, since the segment from 25 to 34 years also stands out as an intensive user of a multitude of contents. For its part, the use of the elderly is affected by utility models , since these stand out in disinterestedness, distrust or ignorance, particularly with regard to social networks or videogames, some of the content they use less.
Finally, a specific analysis on geolocation problems to access content on the Internet-difficulties due to geographical location, either to national platforms from outside the country or to content from other countries from Spain-shows that a 22 , 7% of individuals 16 to 74 years old have said they had this type of problem, and 35.3% among the youngest, 16 to 24 years old.
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