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WhatsApp falls again and operators finalize their own messaging

The instant messaging app par excellence- WhatsApp-has stopped working once again and its users can neither send nor receive messages or calls normally. This is the last fall of the year of this service, so they do not stop generating criticism through social networks.


The DownDetector website, which records the failures of users of the most popular digital services, shows the fall of WhatsApp worldwide, especially in central Europe and in several areas of Spain , as ADSLZone has published.

Meanwhile, the large telecom operators are working on the development of the new enriched messaging service -through their global association GSMA-and Google.


The new service, which comes from the Rich Communications Services technology (developed by telecos several years ago) aims to become an alternative to current messaging systems such as WhatsApp.


As we have read in Expansion, the new RCS system is more powerful than WhatsApp since it allows innovative functionalities such as group connections, send a message to the recipient accompanying the call, make a videoconference multiple, retransmit an event or send attached documents.


RCS, Rich Communications Services

In order for users in our country to start using it as a true alternative to other instant messaging apps, it is necessary that the system be available in large Spanish operators.


In addition, another novelty of the RCS service, which can be used through the Google Jibe Cloud platform or its own platforms , is its commitment to interactive marketing for companies.It seems to indicate that the messaging app will be very powerful for B2C (business to consumer) marketing, because it will allow numerous actions such as the purchase of a plane ticket, the reservation of a hotel room, as well as the sending of promotions for customers with geolocation techniques.


Orange, very close to launch the service


For its part, Orange Espana is working on an agreement with the internet giant to launch this service soon. Thus, the operator will connect directly with the Jibe Cloud platform, launched by Google.

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