The Barbie programmer will take advantage of the tiron of augmented reality

The company Mattel has launched a «Barbie video game programmer«, taking advantage of the tiron of a sector that, with the rise of virtual and augmented reality, plans to create many new jobs in the coming years. In fact, only the Spanish market aims to generate up to 60,000 jobs and more than 3,600 million euros of business from here to 2020, which would become the technological and economic engine of society , according to a study by the association AMETIC.If anyone doubts these growth forecasts, think about Pokemon Go fever for a while.

According to Juan Gascon , director of the Area of Digital Services and Content (ASCD) of AMETIC, "at the beginning, the interaction of users with and through the Internet was two-dimensional, as it was restricted to the PC screen; the information was presented only in 2D through text and images, and the user interface was limited to the keyboard and mouse.But the evolution of this experience over the past two decades is well known.we are actually attending a revolution, in which the Internet transcends its initial scope and becomes ubiquitous, moving from two-dimensionality to three-dimensionality ".That is why the association has created a 3D Internet Commission that seeks to boost the Internet As a three-dimensional experience and , also for this trend, we hit ourselves with street lamps hunting Pokemon through the streets.

Barbie programmer

The new Barbie is part of a special edition that Mattel launches every year showing a booming profession .At the moment it is not for sale in Spain, but can be purchased online for only 13 dollars The doll comes with its set of headphones, microphone for gamers, notebook and a tablet where you can see the game you are creating.Even the code that we can see on the screen of the laptop is real!

Introducing the newest #Barbie career: Game Developer! #YouCanBeAnything pic.twitter.com/HE2TAH8s1U

-Barbie (@Barbie) June 15, 2016

Universities to learn how to develop video games

The case is that the Barbie video game programmer will be able to take advantage of the unstoppable growth of a business that has exploded over the past few years.It is a boiling sector and that does not cease to innovate, a very attractive job opportunity for young people , apart from leisure, they already look for their professional future in videogames.

According to figures from the Spanish Association of Spanish Video Game Development, in 2015 the number of companies increased by 20 percent (the sector is already 480) and the number of professionals employed grew by Very significant 32 percent (4,460 professionals) .The forecasts suggest that, until 2018, the sector will do so at a compound annual rate of 24.7 percent, which would mean reaching one billion billing euros at the end of the period and triple the 2013 figure.

Many Spanish universities and educational centers already have a wide range of degrees in video game design and development, such as: the Rey Juan Carlos University, the Complutense, the European University of Madrid, the School of Design, Innovation and Technology and the U-Tad, all of them in Madrid; as well as the Universitat Jaume I in Barcelona or the Universitat de Girona.

technology and creativity

These centers teach their students that the concept of working in the world of video games is changing and modernizing .Programming video games is much more than developing products for entertainment and, therefore, they are looking for professionals capable of being very creative in plots as different as education, health, architecture or various engineering.

In that sense Mattel, with its video game programmer Barbie, has done a good job since at the back of the box you can read:

"Programming video games involves telling stories, graphic design, audio design and computer programming.Because there are many aspects in creating a game, working as a team is important.Game developers are creative and understand technology, mathematics, narration and art."

Sexist polemic in 2014 with the Barbie computer engineer

Another incursion of Mattel in the world of informatics ended up in controversy in 2014 due to a book entitled: "Barbie, I can be a computer engineer", who received numerous criticisms after an article ("Barbie fucks her again") from American actress, screenwriter and producer Pamela Ribon, in which she crossed out the writers of Barbie as sexists.

The book in question showed Barbie as a frivolous and doubtful character who tried to create a game but suffered all kinds of unforeseen events.In the end she was forced to resort to the help of her male companions, Steven and Brian, to solve the mess.

The Barbie programmer will take advantage of the tiron of augmented reality

Hopefully the new Barbie will be a more dignified representative of women and the IT sector.

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