A few months ago we talked about some of the practices that have succeeded in renewing the retail market, as well as the metamorphosis that tourism has experienced over the past few years thanks to technological advances, changes that have also not gone unnoticed in other areas , like the one that the Orange Foundation addresses in its latest report, carried out in collaboration with the Evoca Agency and which is entitled The digital transformation of the transport and logistics sectors.
How has the appearance of increasingly intelligent vehicles affected you? What barriers have you had to face to get to this point? What are the keys to this mutation? Today we shed some light on these issues and review the initiatives and cases of success that best exemplify them.Some considerations that we structure around four fundamental axes : Cloud, Mobile, Internet of Things and Social.
Cloud: cars are on the road and, now, also the cloud
When we talk about Cloud, we are referring to those digital products and services around the cloud computing and l big data that have allowed companies get into the innovation cart, reducing costs and offering them a vision of the global set but also very detailed.
Transportation
If we focus on transport and mass data analysis, these types of solutions provide us with the opportunity, for example, to reduce the congestion of cities, improve traffic, and offer interested parties data in real time .And not only that, but at a more advanced level, it is possible to apply algorithms to all this information collected in order to carry out predictions to even redirect the traffic of both people and cars without any human intervention.
Something that can be done through traffic lights-as they do in LosAngeles-and that ends up favoring the user.That, in turn, continuously offers data about your experience , allows for very interesting personalization.
In Boston they do something similar to the images of the cameras located on the streets, which combine with the data of Waze and Uber vehicles to reduce traffic jams.they have specific analytics for double-row car parks.In Spain , Ferrovial is developing a project to identify and predict traffic patterns on highways and alternative routes with information on social networks, phone calls and others.And Parclick uses a similar system to find parking.
Logistics and distribution
In the field of logistics and distribution, the benefits have to do with the management of internal and customer data companies, which they also know better -and to which they try to adapt-These first ones, for example, can refer to the stock .A multiplatform tools that speed up the whole process and make it more efficient (from the product request until its delivery).blockchain applications to ports to expedite transactions.
Some systems that Iberia is betting on, whose digital transformation tries to improve the customer experience and enhance a cross-platform relationship with them, especially through mobile channels.Their idea is to always be accompanied, but also make life easier for them and adapt to their habits.Etihad Airways has a similar program to encourage interaction and create a good and lasting first impression.
Packlink and Correos are the ones that best illustrate what is happening with the distribution .Two very different companies, because although the second one has more than 300 years of existence, the first nation already online in 2012.Over time it has become a metasearch engine for parcel services that integrates with computer systems of more than twenty carriers, which offers more than 300 transport services, and that continues to implement new solutions to facilitate the shipping process.
The eCorreos (apps), the Tu Tienda Correos offices (in which the forms are filled with tablets), and the use of drones in the legendary and cited institution are other evidences.
Mobile: the mobile as a driver's assistant
The aforementioned sectors have also been greatly influenced by the increase in smartphone use .The payment through them, the birth of apps that allow route planning, the use of geolocation to locate , knowing where the package is located, and the use of QR codes to check their arrival times are some of the technologies whose impact has been more than significant.Not to mention the demand for WiFi-at the service of the entertainment -in the means of transport and mobile solutions integrated in the vehicles that favor safety, but let's go by parts.
Transportation
Transports Metropolitans de Barcelona is one of those that decided to bet on the transformation in the middle of the crisis, a process that I carried out focusing on the communication with the user through, among others, social networks and mobile applications.Yes, because they have several that allow you to plan trips, know where to move, know the state of the transport network without leaving home and more.
The Municipal Transport Company of Malaga, likewise, has launched a video surveillance and telemetry system to increase safety on buses and collect data on vehicles respectively.The latter allows you to save fuel and prevent breakdowns.
Cabify and Taxi Class have also been able to take advantage of the technology field .The first is a company that rents vehicles with drivers and offers closed rates, while the second is a taxi service, let's say, luxury, from the geek point of view.Its vehicles have a lavish equipment.Vehway, meanwhile, is an instant messaging app made in Spain that allows you to connect with other users who circulate on the same road with the number of mobile and registration.
In the section of on-board entertainment, Immfly and Gogo stand out.The first is a Barcelona company that has partners such as Atresmedia, the BBC, Editorial Unit and other media, and has begun to be used in the Iberia Express and Volotea airplanes. content visualization on mobile, tablet and other devices.Gogo offers something very similar in the United States with American Airlines, Air Canada, Aeromexico and others.
Of course, projects such as the New York subway that will renew its facilities to include WiFi connections, USB ports, screens and others, will positively influence this environment .
Logistics and distribution
Redur, meanwhile, is a logistics and distribution entity specialized in urgent and international transport that has its own service dedicated to the pharmaceutical sector, which guarantees the preservation of medicines between 15 and 25 degrees.This allows real-time temperature monitoring throughout the entire process, from collection to delivery.
Internet of Things: Everything connected, even what you don't think
The Internet of Things is another of the vertices of the transformation of these sectors, because it allows to create from stations, airports, ports and intelligent highways , to other services focused on payment through wearables means of transport, cruises and the like.
Its use in vehicles , is also key to knowing about them and driving, and even to prevent accidents, interact with traffic lights and the environment in general.that the next step is in the implementation of the autonomous car, capable of working only in this context.The use of drones and machines connected in the distribution and production of goods have become fundamental tools.
Transportation
The Madrid Metro, for example, is developing an intelligent station project through which the facilities, the passenger information , its connectivity can be controlled, and which will improve the internal processes, anticipating breakdowns and detecting incidents as daily as that of a machine running out of change.
Aena also has a utility that allows the traveler to receive notifications and know the information about their flight when entering the airport.Additionally, the information they offer adapts to the place where they are (on boarding, the terminal, etc.) ) The companies Exterion Media and Proxama, advertising, do something similar when users get on London buses that have their ads.Mercedes Benz has also decided to go a little further and He has presented an autonomous (a bus) that he is already testing in Amsterdam, and there are others like Ford that focus on infrastructure and smart mobility plans.Unfortunately, we cannot address all cases here.
Logistics and distribution
In the field of logistics and distribution Seur is also changing the tables.It is doing it with services such as Seur Predict, which helps to order the route of the distributors and informs the customer from the moment they will receive the order, One Click (based on the IoT and that allows you to call the courier by pressing a button) and its reverse logistics service, for returns.Your agreements with CaixaBank and Amazon are also key.
Precisely the latter is experimenting with drones to deliver products purchased through electronic commerce; something that depends largely on the legislation of each country but is already being implemented in the United States.DHL is another of the pioneers in using them to send medicines and other products that are urgently needed in Germany.The entity is starting to use robots to pick up orders and take care of physical work and packaging.
Social networks and collaborative economy
Finally, the transport and logistics companies are aware of the advantages offered by social networks, both to make themselves known and to interact with their customers and offer them information.A way to loyalty users, attend to their claims, etc.When we talk about collaborative economy , on the other hand, we are referring to the emergence of new modalities related to these businesses.
Transportation
Thus, the concept of a car in ownership has been changed to other models based on sharing it when needed or renting it when one is not used if it has been purchased.The cases of Blablacar, Social Car-focused on the rental of cars between individuals-and Bluemove- do it for hours -they exemplify it perfectly.
Wazypark, somewhat different, what it has done is to create a community that what it does is to communicate to provide information on the parking spaces that they have left (or occupied).
Logistics and distribution
The distribution of merchandise is not far behind, but GOI-a platform that connects individuals and professional carriers with those who need to make the shipments-; and Shipper-it works in a very similar way-they show this change again.
Having said that and analyzing the panorama, everything that glitters is not gold, since the transformation of these sectors is also facing some difficulties such as resistance to change, the mix between the public and the private, the ignorance of the advantages of digitalization, the lack of vision strategic, talent shortage, legislative uncertainties and other inconveniences.
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