Social networks are that instrument of the digital age that serves us both to show the world our philosophy of life, our thoughts and the mischief that our cats do, and to receive the same from our friends, family or contacts.Power and influence are not anything.According to a Hootsuite'Digital in 2017 Global Overview 'study from the beginning of 2017, the number of people using social networks worldwide is almost 3,000 million . Related
That is why, perhaps, its offer has diversified so much.The best known are Facebook, Twitter or Instagram.But there are many other social networks focused on a specific topic, which draw the attention of a user profile very particular .For lovers of animals, cooking, travel...Anyone can inquire a little in this online world to find the social network that perfectly suits their tastes.Of course, fashionistas.
The importance of fashion
Fashion, what we wear, is a subject that causes controversy around us.There are people who do not look at all what they wear.For those who, in fact, it can even be a small nightmare to have to buy clothes.But, for many others, knowing what they are going to wear today, combining it, adjusting it to the context...is one of the most important decisions of the day.
Clothes can say a lot about us.There are personalities with very marked features that can be perfectly defined by clothing. Social movements, urban tribes, cultural, artistic representations, even religious and political ideologies ...Fashion speaks of our society.And it generates a large volume of business.According to a study of Fashion Creators of Spain, published in April, the fashion business in our country involves a turnover of more than 400 million euros and generates more than 5,500 jobs.
That is why fashion is one of the main protagonists of the Internet world, and of social networks, both seem to marry perfectly when sharing characteristics of freshness, modernity, innovation, costumes......Today we want to talk about those social networks that every fashion victim cannot miss.
21 Buttons
We started with this social network that was launched to the world in March 2016.It is a platform where you can find different looks, trends, essential garments...Once registered, the user can share their own outfits and also follow their contacts and the favorite influencers .Yes, those people who have become famous online for their charisma (mainly) and those who follow and imitate hundreds of people.
21 Buttons is designed to offer all the features that a fashion lover may want.How to know where you can buy a certain garment that you have seen in one of the images of the app.Within a single click, not only They know the details of the garment, but you can access the brand website to acquire it.
In addition, this network is also defined because it allows users to make money with their clothing .Yes, we refer to users who are influencers with thousands of followers.They can label their clothes, Identifying it with the brand and sales produced from the photo uploaded will generate a percentage of profits for the author of the image.
Chicfy
The song has already hit us, «of course, guapi».Apart from being a viral brand thanks to the spot where a dancer pizpireta invited us to use this app, Chicfy has come to revolutionize the universe of fashion on the Internet.As a curiosity, it is also interesting to comment that project was born thanks to the economic impulse that provides something as particular as a prize in a television program .In this case, its founders earned the money needed to mount this app in the extinct program'Atrapa a million '.
Chicfy creates community around fashion and an idea with which it wants to be defined as " the largest virtual fashion market in Spain ".With more than eleven million items of clothing available, this app allows both buying and selling fashion.Connects people with the same concerns and, probably, similar tastes, when dressing.There are more than a million sellers.Each one puts the prices you want to garments and manages your store to your Taste.But the shipments and their security are guaranteed by the workers of Chicfy.
In addition, it has a very original tool called 'Party'.A candy icon hides the celebration of events around a brand, a category or a style .In those parties, some members act as hosts to guide the rest of the community in the search for that essential garment.
Trendy
Trendy is also a social network created in our country.In this case, we talk about a platform with three different types of users .The designers are those who have their own online store to offer their products to be sold.Then, there are the influencers, who are followed by thousands of people who want to share their ideas and advice about what is in fashion and the clothes that best suit each one according to their characteristics.Finally, we have the users ( mondos and lirondos), are those people who buy clothes through Trendy's tools.
As we see, social networks aimed at fashion take into account that users can get to monetize their contents , generating more impact, more social talk, more activity...It is one of The keys of influencers of still being in the world of design.In Trendy, there is a program: Ambassador, intended for this type of users.With more than 10,000 followers, you can choose to charge for the presence and use on the network.And even earn up to 7% of the money produced by the sales made through the uploaded photos of the different outfits.
Vfiles
Finally, we approached Vfiles, a social network created by a journalist who worked in a fashion medium, V Magazine.His work gave him enough experience to know what he wanted with this platform, which becomes a meeting point for fashion victims but also for a whole generation interested in related issues, that is, turns to the millennial generation and the globality of its interests.
It is configured as an informative medium in which to meet designers and trends, with a very innovative perspective that extends its suggestive tentacles to other branches of art : music, television, cinema, graphic arts.Well, conceive fashion as another art, to be approached from an open and enjoy mind.
Fashion and the Internet are two worlds that seem made for each other .Trend creators obsess thousands of people who feel they are not up to date if they don't know the latest news.
Image | Pixabay
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