Twitter has more than 330 million monthly users. Every day more than 500 million messages are published .This data makes it one of the most relevant social networks in the world. Related
But, paraphrasing the title of that movie, "something happens with Twitter" .What should be a happy and relaxed interaction becomes in many cases an unpleasant experience, especially for popular characters.
Goodbye to Twitter, why?
Many people leave Twitter.They feel disgust at the criticisms or even threats they receive from other users.Some of these are authentic trolls who use anonymity to harass at discretion, without suffering counterparts.This situation is most evident with the celebrities .A famous person is more exposed to criticism because his visibility makes any comment or action have a greater impact.
Does this negatively affect a company like Twitter ? There are few opinions that comment that, in recent times, it has become an angry and even aggressive network.
A problem for the network
According to a study by the consultancy Personality Media, Twitter is losing relevance in the world of influencers .A Twitter post has around 1,000 interactions, while on Instagram, for example, it has 37,000 Santiago Molinedo, director of the consultancy, explains: " Twitter is being the most abandoned.It is the most aggressive, where the public character is attacked more easily."
Twitter is aware of this problem and there are few measures that have been put in place to try to end the harassment .In December last year, new policies were established whose consequence was the closure of thousands of profiles.
The use of profile images or usernames that incite hatred is prohibited.Diffusion of violent content that results in physical harm is not allowed. Abusive behaviors are also condemned .The threat or desire for someone to suffer harm, illness or death is prohibited.Twitter included many parameters in its new policies: suicide, child exploitation, intimidation, sexual harassment.All users are invited to report behaviors that do not respect these rules.
Concrete cases
Maxim Huerta
Millie Bobby Brown
A very striking case has been that of the starring actress of `` Stranger Things ''.Millie lived a more or less happy and calm existence on Twitter, when someone decided to "play a joke" at her expense.was to imagine that the actress was homophobic and wrote messages against the LGBTI collective.Other users retweeted this type of memes.Of course, a good part of the tweeters believed that she really interpreted it was against the gay community and the attacks and insults against her began.The young woman, who is only 14 years old, decided to leave the social network, surely, frustrated and incredulous for everything that was happening.
Ariel Winter
"I want a normal life": Ariel Winter of #ModernFamily leaves Twitter after leaving a hard message😮📲 https://t.co/x3OTX4oApB via @objetivotv
-antenna 3 (@ antena3com) July 7, 2018
And if an adult is complicated to handle in networks, let's imagine for the youngest ones.One of the cases of More recent abandonment has been that of Ariel Winter, the actress of 'Modern Family'.After denouncing on Twitter what she considered a harassment by the press, announcement that closed her profile: « It's sad when you literally love your job but you hate the famous part that it has included.It is also sad when you want to move desperately to a home and live a normal and peaceful life.I can't speak for anyone, but I hate being followed and I hate that my shit out on the news . »Your Instagram account is still active, but I also announce that, little by little, stop using it.
Ed Sheeran
The musician's relationship with technology, in general, has always been conflicting.In 2015, he announced that he took a break from social networks, but also from email and even from smartphone.In January 2017, he returned to internet.But in July I change my mind.The British had a cameo in the series 'Game of Thrones', a small appearance that was criticized by a part of the fans of the fiction.Were these criticisms unfair? Anyway, the singer has not closed his account but if he explains in his profile that he does not plan to continue publishing on it .
Damon Lindelof
We will always remember him for being one of the creators of 'Lost'.Lindelof left his Twitter account because, according to his words, "he got the worst of himself." You criticize his work and the certainty that the tweets had more impact than those who spoke for good. The producer left the network on October 14, making it coincide with the iconic date of one of his series: 'The Leftovers'.
Dulceida
Dulceida donates all her "likes" to the Third World https://t.co/4eQ67QRR9S
-El Mundo Today (@elmundotoday) June 30, 2018
Curiously, the young girl influencer owes part of her fame to success in social networks.They found a mass of fans that turned it into a millennial reference.But I also put it in the focus of criticism.Their actions arouse expectation and stir.In April, they received a barrage of criticism for their trip to Cape Town.in June, due to the launch of his bathroom clothing collection.According to his surroundings: « Dulceida is fed up with the fierce and free critics . Twitter has become a deep hate social network, in which people allow themselves to insult and vex without revealing their identity «.
And those who return
pic.twitter.com/0mIV4mmKEQ
-Miley Ray Cyrus (@MileyCyrus) July 5, 2018
Twitter can be tough yes, but also a great marketer tool.Many celebrities have given marches back in his decision to leave her.The reasons? In the first place, for the publicity and social repercussion that they have, in a simple, direct (and economic) way .But also, for the emotional bond that they can establish with those fans who do love them., surely, they make their day when they dedicate a lovely tweet.
Thus, Miley Cyrus is an example of these "regrets." In 2009, she left the network, tired of "trying to please." But today, the singer has her profile more active than ever.difficult to give up more than 40 million followers.Adele is another of the singers who has returned to Twitter.In her case, I leave the network because of the threats that I get to receive from detractors.Although she has returned to the network, the truth is that he does not use it too much and controls the content he publishes.
The case of Nicky Minaj directly affected his music career .A web filter themes of his album 'Friday Friday: Roman Reloaded'.Minaj blocked the web and this divided the fans.caused the singer's abandonment, but at the same time He decided to retake his account.With her he is more active than ever.
Images | Pixabay, Twitter
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