How does an ad blocker really work? Is it useful in all cases?

Let's start with the most obvious part: an adblock is an advertising blocker.Simple as well.Plugins such as AdBlock and AdBlock Plus act as extensions in the browser, whether we are using Safari, Opera, Chrome or Firefox.It always stays in the background and gives access to the free network of banners, pop-ups, advertising links, etc.That is, cleaner browsing. Related

Obviously, these types of tools condition those referred to by advertising.In Christian, they reduce the advertising revenue obtained by the different pages and web profiles because of this blockage: by reducing the interaction, it directly affects the impact of these possible derivative sales.

This led to a guerrilla where the adblocks themselves encountered interesting legal agreements.On the one hand, they created a white list of acceptable advertisements, allowed by the platforms themselves for their "low invasiveness." On the other, new methods were spurred.of marketing and visibility for that publicity buried under a hand of technological painting.

A WAR OF BANNERS

But let's go back to the beginning.We know that an adblock is a browser extension that blocks advertising elements .The question is, all the elements? Not always, of course.Some ads are beyond your control or even some appear on the recommendation of the service itself.And this also affects social networks.

Adblocks have been growing in complexity: if during their first years of life they were barriers without miracles, generating eventual conflicts with our browser, they are currently reviewed periodically to commune with the needs of the browser itself .

On the other hand, the difference between AdBlock and the AdBlock Plus model-and similar-lies in the possible advertising derivatives.The first follows a completely independent model of any advertising company, while the second usually offers selective advertising, following a model based on the tastes of visitors.

In AdBlock, for example, ads at the beginning and end of the article are tolerated, even in side columns, never in the middle of the content, so as to interrupt the flow of reading.Ads that do not hide the label are also tolerated, those who disguise their reading structure to resemble the contents where they are hosted .And very specific measures are usually tolerated, as long as the advertising area does not exceed 15% of the reading panel.

WHAT WE UNDERSTAND BY ACCEPTABLE AD

By the end of 2014, it was estimated that only 5% of Internet users used this type of blocking tools, a figure that shot up to 29% in 2017, when the number of ads displayed, window emerging , reached its minimum historical.

During these years, Adblock Plus has been signing agreements with websites and advertisers to be admitted into a white list of access.That is, only 10% of those who request this access usually pass the cut.Your Acceptable Ads policy It is active by default, which means that we will see ads within Facebook unless we have another additional application that limits this exposure.

Unfortunately, it does not always coincide that the ads that an adblock considers "white" are the same that we would consider white ourselves.If you are a blacksmith, you might prefer to see competitive ads to check prices , or consult material suppliers, find new distribution networks and channel the best possible sale of your products.

WHITE WALLS

One of the reasons behind adblocks is determined by its triple function: on the one hand, it limits exposure to advertising content, normally associated with the user's own search profile, which offers a feeling of greater privacy and security .

In addition, they increase the speed ratio by navigating-or at least generates that sensation-by not interrupting with unnecessary loads, with audio or video files that are automatically fired consuming resources and RAM of our The team itself.Finally, by preventing access to these pop-up windows, they are also preventing the proliferation of malware and computer viruses derived from indiscriminate clicks and accidental installations.

But you don't always find what you want.Usually, where there used to be an ad, then there is usually a white wall .And, as we said, this is not comfortable or nice.Second PageFair, three quarters (74%) of users who block advertising “usually leave the website they visit before taking the necessary steps to include it in the white list”.This ultimately hurts everyone: the user ends up ignoring leisure opportunities, and the Commercial meets a barrier that prevents its ability to exhibit.

THE SOLUTION?

Each type of user demands a different need.There are those who feel comfortable watching the different ads embedded in their favorite websites and networks, and there will be those who will not tolerate the slightest pop-up.

At present there are very stable adblocks that do not pass any type of advertising, they can even suspend payment gateways.STAND is perhaps one of the safest yagile alternatives , which also has a dialog box that serves as a control area, where we can register and manage the different ad profiles, to design a white list to our taste.

We pay our fiber optic or ADSL fee and we must own the content we see when we browse.After all, we are renting a service with agreed features.

Images | AdBlock, PageFair, Pixabay

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