Tips to photograph food and succeed in networks like Instagram

The gastronomic photography is an omnipresent trend in social networks.Both if you are an amateur photographer as if you would like to dedicate yourself professionally to that of portraying succulent dishes, here we leave you a guide with tricks and tips. Bon appetit ! (visual).

Lighting

Lighting a picture well is the most important thing in any type of photography. Related

When photographing food, it is advisable to use a source of natural light .If we go to a restaurant, better if we sit by a window.Side or rear lighting It is the most appropriate because it helps create textures and shadows and highlight the image.

It is unadvisable to use flash , as it negatively affects textures and modifies colors, which lose their naturalness.

Let's avoid mixing the types of light .If we have natural light, let's not also use the ceiling light.

If we choose a zenith photo , we must be careful not to cast shadows that affect the food.

The approach

Experts recommend make many shots .Change the angle, turn the plate to find the best side of the meal...We can shoot in gust or change the depth of field.It is easier to convince a photo if we have many options.

If we do not know how to choose a good approach, a trick is to choose the object that has the greatest contrast .Since our view, naturally, is always fixed in the same way, we can also focus to food that has a warmer tone.

There are three main angles to photograph the food: zenith, at eye level and 45º angle.Although none of these angles is incorrect, professionals advise choosing the of 45º .that we have when we sit down to eat, so it’s more natural.

Each angle has advantages , because the zenith captures more objects and the focus at eye level allows you to play with the background elements and work the depth of field.

The composition

There are two general lines, perhaps contradictory.Choose the one that goes with you or with the moment:

On the one hand, there is a minimalist school that recommends focusing on food without capturing the context.That is, plate, tablecloth, cutlery...They can detract attention from the true protagonist.And even, for example, in the case of cutlery, produce antistetic glare.These photographers recommend using neutral or earthy backgrounds .A wooden background also provides good results.

Other authors advocate that our photography tell a story , so that it is much closer.Not only items of dishes or decoration, but even hands holding food or gesturing give more warmth.Even if we decide For this tendency, let's try to take care of certain details, such as not showing stained dishes, crumpled napkins...

We can play with the color contrasts .For example, some tomatoes on a green background, a pumpkin cream in a blue bowl...The opposite colors will be our allies.

Some specialists in photographing food, such as Alison Lyons, also recommend using small plates , in which the food takes up almost all the space.

We always have to set the stage first and, finally, incorporate the food.The food is more photogenic if they are finished cooking.Yes, the dish will not lose freshness.

Some tricks for photographing food

Adding a jet of oil will make food seem more juicy and bright.

The lemon juice serves so that fruits and vegetables do not oxidize.

If we work outdoors and photograph a bowl of salad, we can place a ice bowl underneath so that the ingredients are not affected by heat.

Food is also usually photographed when is still a little raw .that appetizing aspect, but it will keep the freshness and its colors will be more vivid.

Some professionals 'fake' food .For example, if they are to photograph a bowl of soup, they first put some marbles or mashed potatoes in the bottom, and then pour the soup, so that the ingredients are closer to the surface and look in picture.

Another trick is to use pure potato with dye to simulate that it is ice cream .Ice cream is a difficult food to photograph because, immediately, it loses its original texture.

To make a sandwich or hamburger look as appetizing as in advertising, a trick is to move all the ingredients to the side of the bread .Yes, it seems to overflow and the ingredients look better.

Other of the tips used for snacks is to place a paper between the food and the plate .It not only gives a more rustic touch, but the paper it will absorb the liquid that can drip staining the plate and causing shine.

The drink

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25январяв 19.30винотека "Монополь» приглашаетнадегустацию "КиноиВино».Вовремявинногокинопутешествиягостиузнают:-Зачтолюбилгеройфильма "Наобочине» ПиноНуар-ЧтопридавалосмелостиД'Артаньянуиеговернымдрузьям-ЧтопилизмученныйлюбовьюкЭсмеральдесвященникКлодФролло Насладятсяпрекраснымивинами, которыенапомнятолюбимыхфильмах:?-РоссийскоеШампанскоеЮбилейноебрют (Россия) " ГусарскаяБаллада ',-ШатоСен-СерненКаорМальбекдеСилискр.сух (Франция), "Нотр-ДамДеПари',-.Дудэ-НодэнПиноНуаркр.сух (Франция)" НаОбочине ',-.Костер сДельСегреВольД'анимаДеРайматТинто (Испания, Каталония), "Вики.Кристина.Барселона ',-КотДеГасконьДоменЛафитбел.сладк (Франция)" ТриМушкетёра ".Стоимостьбилета: 699рублей.Винотека" Монополь ».Санкт-Петербург, Московскийпр, 133.# Allcafeinfo..# Монополь # петербург # ресторан # рестораныпетербурга # дегустация # винотека # кино шоу # # # ресторанпетербург # бар ресторан #fooding #foodplay #lovefood #Chef # питер # спб #peterburg #spb # обед #restaurant # ужин # питьвино # вино #wine

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Liquids deserve special treatment:

Dark drinks don't look good on camera.A tip to improve your image is dilute them with a little water .

It is advisable to photograph the drinks when they are being poured into the glass.Da movement to the image.

Wine glasses can look disproportionately high and not very aesthetic.Professionals often use short-stemmed glasses .

A cold drink is a very appealing image.But we should never use an ice-cold glass or with cubes.The ice rips, breaks the effect and forces us to work faster than we wanted.A publicity stunt is spray water on the glass .You get that wet and cool effect.

Finally, a tip on Instagram and Photoshop filters.Digital tools are very useful to beautify a photo, but we must take care that the colors continue to look natural, so let's control the saturation level .

Follow the professionals

To learn, nothing better than observing the work of professionals.Do you want some names?

Francesco Tonelli.He has worked in the world of advertising, for hotels and restaurants.He is currently a professor of culinary arts at The Culinary Institute of America .

Lou Manna.He began his career as a photographer for the 'New York Times', but later he has focused on the food field, with work in advertising campaigns .

Francesc Guillamet.It is a reference for Spanish cuisine.He has photographed the dishes of Ferran Adria, Paco Torreblanca or Carme Ruscalleda.

Beth Galton.It is an innovator when it comes to photographing food.Very popular for its series 'Cut food' or for the use of lighting in moving images.

Cover image | Photo by Elli O.on Unsplash

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