There are accounts on Instagram that are worth more not for what they keep silent, but for what they tell and then disappears in Stories, the copy of Snapchat.Fleeting and ephemeral content that, however, is tremendously valuable. Success profiles that are worth more (or equal) for their stories than for their photos .
Nasa
Nasa's photos may not tell you anything if you're not passionate about space, but their stories will hook you completely.You see how their facilities are inside, how they build their ships , how they study the evolution of the planets, how they monitor them, how they prepare astronauts for their space missions...
They also throw humor and accompany their photos and videos with texts and emoticons of the most varied.
National Geographic
We had doubts when it came to including this account on Instagram, given that the photos they publish do justice to the fame of the publication .
It is not the most active account in Stories, but with more than 58 million followers, National Geographic is a heavyweight on Instagram.In addition to the impressive photographs he has been publishing in his magazine since 1888, he is one of the best Examples of a timeless company that keeps pace with the latest social marketing trends.
National Geographic has been using Instagram Stories so that its followers know that there are behind their stunning photographs.Their stories are worthwhile., you can meet many of his professional photographers.
New York Times
The coverage of the protests of Donald Trump that made the New York Times on Instagram Stories allowed you to know almost all the angles and points of view of these manifestations.
Obviously, his stories are closely linked to the current situation of the city and the country, but it is a good journalistic point of view on what is happening there.
The Washington Post
"The most interesting and important stories of the day, designed by the Post Innovation Team".It is one of the oldest media in the United States, it is one of the most innovative .
Will it be the influence of Jeff Bezos, owner of Amazon? The truth is that already in the photos published by the newspaper you can see that the editorial line that follows on Instagram hardly resembles the serious newspaper that denotes the headline.
Time
Another of the most traditional accounts to keep up to date with international news, Time magazine is also knowing how to take advantage of social networks and the news that appears in them.
Ami Vitale
If you like panda bears, this is your account .Ami Vitale, professional photographer and National Geographic, specializes in these mammals.In your stories you can see how the life of these animals is both in captivity and outdoors, but it is not monothematic: you will also see landscapes of China and the life of other wild animals.
Chris Burkard
Chris Burkard is a photographer with almost 2 million followers on Instagram.Use Instagram Stories to take his followers to the adventures he lives and capture the photos he shares on his profile.Perhaps with any of these stories you can take away the envy that can cause your still images.
MAC
Beauty brands flood Instagram, and MAC is no exception.However, they were fast and were among the first to capitalize on Instagram Stories.They use this resource primarily to showcase their products and teach their customers how to use them with educational video tutorials.
Thanks to Instagram Stories, MAC makeup artists show viewers, through a step-by-step process, how to apply lipstick, eye shadow and other products.
Paris Opera Ballet
You don't have to be in love with this art to realize that the Paris Opera Ballet is worth it.The account shows real images of ballet dancers during performances, rehearsals and inside the dressing rooms .
It's a good one way of knowing what is going on behind the scenes and everything behind the ballet productions.
Travel + Leisure
If you like to travel but, above all, if you can't do it, with Travel + Leisure you can think that you have traveled a good part of the world.This website used Instagram Stories to challenge a game to its followers , asking them to guess where they were in the world.
Curiosity is a human emotion and, if you can cheat, it is one of the best ways to keep the audience.
The Outbound Collective
If, in addition to traveling, you like adventure, you probably know this account.On Instagram Stories of Outbound you can see some anecdotes of your trips and feel part of them .
Marc Jacobs
If you like fashion and want to be among the first to find out what is being cooked, you are still interested in following Marc Jacobs.His team usually show a lot of recent clothes in his History and offers more information about some of his most famous pieces.
Vogue
Speaking of fashion, we have to refer to Vogue, the magazine par excellence.In its Stories, take advantage of the presence of some of the most famous models to upload and share videos .For example, Alessandra Ambrosio I record one from the Rio Olympics with a kiss to the camera.
Mercedes Benz
Mercedes-Benz has used Stories to broaden the appeal of the content it publishes on the social network.What it shows many times is that unseen part of the photos and videos so you can know how those great images have been achieved.
Starbucks
You can also use Stories in a more basic and promotional way .This is the case of Starbucks, which announces some of its main beverage selections depending on the weather.Use Instagram drawing tools to give the story an additional movement and color.It is a more basic approach, but very useful for the brand.
Long live teenagers
But if there is a group that is dominating these new narratives, according to Instagram, they are the teenagers .
Some accounts in Spain that are being especially skilled when using Instagram Stories are · River of roses · Mebeliart · Helpshot · Pau.mira · Marcteruel
How do the big Instagram celebrities get so many followers?
Photos | Pixabay and Instagram
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