Instagram or when the world enters your eyes

Phil Gonzalez, founder of Instagramers.com, the largest Instagram user community of the world

Although Instagram announced a few months ago such impressive figures as having exceeded 600 million active users per month or receiving more than 100 million photos shared a day , I do not mean by therefore, for the American company, lowering its guard against other social networks, nor reducing its pace of updates, or of course its innovative faith.

Instagram was born more than 6 years ago and initially did it as an app with an alternative camera to that of the iPhone.It allowed to make instants to which they could then apply a fortnight of vintage filters that they would be shared with thousands of followers, most of them unknown and in just a few seconds.In less than 2 years, the application got more than 100 million users, becoming the social network with the fastest growth in history and pointing to be an appetizing candy for Mark Zuckerberg.

The application was evolving and adapted to the needs of the market.The competition of other editing apps (Hipstamatic, Snapseed or Vsco Cam...) or the threat of other social networks such as Snapchat forced Instagram to always be alert and contribute »something else. This is how the needs of millennials and especially of generation Z were rushing relentlessly to the minds of their des overwhelming.

Instagram is a mobile entertainment ecosystem

Far away is the nice app for editing vintage photography and Polaroid format of 2010.Today Instagram is a mobile application that has been technologically integrated into the powerful Facebook empire, without losing its genuine personal touch.Adapting quickly its sister's technology Mayor de Menlo Park has managed to “hook” and entertain hundreds of millions of users with a true ecosystem of visual entertainment.First with the photos and then with the videos (in what was a strategic response to the good numbers of Vine), Instagram knew how to face and let the little blue bird (from Twitter) shivering.

Those initial videos were one of the first battles fought in the field of entertainment, the war for the control of mobile content, audiovisual possibilities and the colossal commercial activity that is clearly generated.

Instagram stories and live to stop your competitors

In 2016, we saw how the Instagram Stories (or ephemeral videos that disappear at 24 hours) copied without a doubt the successful concept of its younger competitor, Snapchat.Then the Instagram Live came again to finish off a battered Twitter (and his Periscope) that took too long to react to new trends.Thanks to a battery of tools such as stickers, Boomerang or Hyperlapse they got an even more fun experience , creative and surprising.

For all this, Instagram excites all audiences , young and less young, and their future will depend on the ability of their leaders to continue being the place where more virtual time we spend and better we We passed it.Recently, the company announced that it would soon be easy to ask for appointments in the shops that would be announced in the app while facilitating the usability and storage of live videos from users.A fabulous strategy of having the user happy and encourage trade.A fantastic opportunity to continue conquering land and show that in the world of entertainment who commands today is Instagram.

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