A photo, a seemingly normal, casual and natural selfie.Tens of thousands of likes and maybe thousands of new followers.But, is that photo really as spontaneous as it seems? Is this really done with the mobile? Do you only carry the filters of the application itself or have you been through a photo retouching program?
In this era of post-truth and posturing, sometimes nothing is what it seems and everything responds to an illusion.Kim Kardashian, the queen of selfies (has even edited a book in which she tells her tricks), has confessed 300 photos are taken before uploading one to the social network.
Do you upload the photos alone or with others?
We have asked the Thinketers agency to clarify that there are behind these photos that we see in influencers and celebrities of todaindole.Are they a Juan Palomo (I stew him, I eat him? Or do they have a whole legion of experts for each session? Related
Well, there is everything, as in the wine of the Lord. Some influencers or celebrities have a trustworthy person , whether professional or semi-professional, who takes the photos and helps you with his image, but not others.
Experience, in any case, is also a very important factor."If you study the profiles of influencers carefully, you can see how in most cases there is a great evolution since its inception," explains Marcos Fernandez , Thinketers Digital Strategy."The details are very important and that is why the location, lighting, outfit , etc.are carefully taken care of.Normally every photo they share in their social networks is selected among many".
That is, yes, that every image that is uploaded usually has a thorough job behind. "The first photo is almost never the good one" , says this expert.
However, this is also not an irrefutable norm.In fact, there are times that what prevails is naturalness and spontaneity .So long as Marcos Fernandez considers it important to "alternate this type of photos more" casual "with the most careful".
You can also make it look normal
So knowing that for every photo you see on Instagram there are dozens that have been discarded and that you need to take many shots to find the good one, you, as a “normal” user of social networks, you can also get these results than celebrities.
"Many influencers have created themselves from scratch.They started being totally unknown people. The key to success is based on several pillars, including talent and differentiation , two of the most important ", reminds us of Thinketers Digital Strategy.
Until there the good news.Because if you were waiting for the recipe that assures you success, here you will not find it."Elexito does not respond to a mathematical equation or a magic formula," says Fernandez, who recalls that, in addition of talent, "the constancy and being connected with current trends is also very important." So you know, if this summer you have not uploaded a photo with a giant float, you have erred.
Anyone need a car wash?
A shared post by Jon Kortajarena (@kortajarenajon) on Sep 19, 2017 at 2:24 p.m.
But it is possible to offer a series of tips for those who want to improve the publication of their content on Instagram.Yes, you should not try to look like anyone (in any of the social networks or in real life)."The key is to be yourself," emphasizes this expert, who offers Four tips to be more relevant on Instagram: Be honest with the audience, project a unique, , authentic and genuine image, show a very differentiated personality and , above all, that be real .
A well-planned work calendar
Although, as we see, naturalness and spontaneity are also valued, many of the accounts of famous people have well defined and planned their publication calendar on Instagram.
Not in vain, "every" brand "should plan its content strategy to respond effectively to its followers," explains Fernandez, who clarifies that in this planning "you must find the balance between the contents of bells and own posts so that their credibility is not compromised ".
At this point, this expert underlines a basic principle: Social networks must be real and authentic .Still, "a professional influencer must be cautious when publishing certain content , especially if you want to work in collaboration with brands.When positioning on certain topics is excessively controversial, it can be harmful."
In addition, other things that a famous person would never do/do on his Instagram and that we shouldn't do is position himself in a very extremist way in controversial issues.Fail respect, discredit other influencers, try to deceive his followers, sharing personal data or showing too much of our private life are other things to avoid."We must remember that as" social networks "its character is public and, generally, we do not know who is watching us," Fernandez recalls.
The "naturalness" of the stories
The stories, those Instagram posts that disappear at 24 hours, are one of the last phenomena of the social network.In theory, in order to upload an image or video, this content should not have more than one day of life.
But, like everything else, there are ways to "cheat" or circumvent these conditions: just download an old file on our phone so we can upload it as a storie.
Does the posturing game change something with these ephemeral publications? "We can say that they have" animated "the game and have given life and more realism to the networks of the influencers," he says.This expert, who believes that this content "fresh" and almost live has brought them a lot closer to their audience."Currently they are a very important element to really hook their followers through their most personal experiences.For brands they are also interesting : add credibility and dynamism to the contents where your brand is shown ".
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