Fan of the emoji? All you have to know about the new landing

A smiling face, well, better two.And a red, yellow or blue heart.The thumb pointing up and a unicorn.Because to see who is the soulless man who doesn't like unicorns.I already have My message is ready to be sent.Ah, yes, there is some accompanying text, but it is not important.The fundamental thing is the emoji. Emoji for all .

The emoji return us crazy, crazy

Why do we like them so much? We send a WhatsApp and we can't resist finishing it off with one of those very expressive faces. Emoji bring humanity and feelings .As nice as we are, the tone of our texts can always be misunderstood.Now, yes we put a face with two hearts instead of eyes, who would doubt our loving mood?

A picture is worth a thousand words .Emoji are powerful, they aim at the target and they get right.They can explain what we can't do with words.They appeal to the most intimate and make us complicit in our Interlocutor who understands what we want to say better than if we use text.And, besides, they are so funny, so funny, there are so many to choose from...More and more, in fact.And what we have left.

The new emoji

They only have one catch: we want there to be more and more, infinite, to be able to use them right and left.Companies know it and do not hesitate to satisfy our desires.But not too easily. Choosing new emoji is a slow and complex process , in which many criteria and circumstances are valued.And creating a universal language has its difficulty.

We are in luck, because this June we had great news. June 21 Unicode launched 72 new emoji that, little by little, manufacturers will be incorporating into their operating systems.of patience to start using them.Nothing more than a little.

And among the newcomers, we find some news that Unicode has approved a bit echoing the popular clamor that I asked for.Among the icons of smilies and people, that emoji of the long nose is very striking> (use carefully because you're calling the staff a liar), the disgusted green face , the face palm (greatly needed) or the pregnant woman (it's a mystery because we didn't have it before.) And couples .Couples have come to complement lonely emoji: a dancer for the famous "flamenco" (which isn't flamenco, no matter how much of a flyer), a boyfriend, a mom Santa Claus, a prince...And many more: that hand making a selfie, the black heart , the glasses they provide, what a cuteness of cartoons.

Paella, the national emoji

Fan of the emoji? All you have to know about the new landing

It's ugly to have a favorite emoji, but we can't help it: We love Paella's new emoji .The story of how she has come true is curious and fun and has a happy ending.In 2014, The brand of rice La Fallera launched a bell to be included.At first it seemed crazy, somewhat unattainable, a funny request but that could hardly come to fruition...This is when the popular fury and the magic of virality enter game.

A petition was initiated on change.org.The hashtags #Paella Emoji and #Comboi Paella worked as a shot on social networks.The issue got to be trending topic worldwide, with 23 million users and 60 million impressions .Many popular characters signed up to give their support...In the end, it was achieved.Paella is already a universal meal, a reference of our cuisine that walks the world its unique deliciousness.And an important detail.Paella emoji reflects the authentic elaboration, with chicken, beans, garrofo...For a while, I circulate a design with peas.We would have only missed that, that we put the emoji and out of a fake paella.We don't pass.

And how do you choose the new emoji?

The Unicode Consortium is the one with the last word (and the first one, and all of them in the middle) to establish that new emojis go out to the market.Its mission is to ensure Unicode that, in case you don't know, is a character coding standard for universal use , specially designed to unify the computer language and for all of us to use the same "language".

We can all be members of the Consortium, if we can pay their fees.Among the companies that work on this non-profit platform are Apple, Google, Microsoft or Oracle Corporation .that new symbols are approved and can be used by everyone, we need the approval of the Unicode Consortium, which decides on the suitability or not of elements of all kinds, also the emoji.

If we have an emoji in mind and we would like it to come true , we have to go through some complicated processes.First, we must make the proposal to the Consortium and that happens by presenting a report on our Emoji that collects all kinds of data and characteristics that make it special and necessary, such as compatibility or level of use.From Unicode, it will be rejected if it does not meet certain premises, such as being very general, but also specific, that represents a brand or is not recognizable.And then...to wait.It may take more than a year until it is decided that a new emoji is inside.

What awaits us

The world of emoji is a constant Russian mountain in which Internet society actively participates, eager to be able to use those new images that give life and color to our words.

For example, did you know that Disney is already working on its own emoji? There are 400 drawings that represent the most famous characters of the company.To get them, a curious initiative.They can be downloaded through the game Disney Emoji Blitz, a mobile app in which games can be played with the different emojis.

The fever is unstoppable and we do not miss anything that we all end up having our own emoji, with our factions or our representative gestures.That is what we can see already with many socialites .Last December, Kim Kardashian jumped into the arena with Kimoji , a collection of emojis that represent her only.Those interested can download the app.

Check it out my new little design project «Music Emojis».🙂http://t.co/TZpxZXi599 pic.twitter.com/N9p1LW886S

-Bruno Leo Ribeiro (@brunoleoribeiro) August 27, 2015

Singer Justin Bieber has also released his own emojis so that his fans send them right and left and the artist Bruno Leo Ribeiro is becoming very popular for creating emojis about famous artists like David Bowie, Amy Winehouse, Madonna or The Beatles.And, for you, what is that essential emoji?

Image | Emojipedia

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