To say that LinkedIn is the professional social network par excellence is like saying that the water is transparent: it is something so obvious that everyone knows it.
After Facebook and Twitter, it seems that there is a consensus to place this platform as one of the first ones we are interested in.We have to go back to 2002 when it comes to date of birth, although since 2014 it is not updated, You can see a small biography in histogram mode of the trajectory of this social network.
But if something also marks the difference of this social network with respect to others, it is that to get the most out of it you have to be an active person .It is not enough to upload your resume online to think that you are going to improve your networking network, expand your chances of finding work and be located by recruiters.If we want to use LinkedIn correctly and correctly, we must be an active user.
Share an update
When you connect to the social network after entering your username and password, you will see a series of updates that your professional contacts have made.Moreover, you are encouraged to do the same. To update your status , you can write some kind of comment, add a link, a photo or video, etc. Although it is true that there are many users who are complaining about the banalization of some of the content that is being shared on LinkedIn, the truth is that most of these updates have a purely professional character, that is, they are news, videos, photographs, infographics or any other type of link or content that may have an impact on the professional world of those people whose contacts you keep on LinkedIn.
Yes, we know, LinkedIn is canon meat of the photographs with more or less truthful inspirational phrases that throughout history have been able to make different characters.But it is also true that it is possible to find news of interest and even varied tips that can help on different aspects of our profession or the industry in which we develop our activity.
Groups, groups and more groups
But it is not enough that we share an update.We must find those groups in which users with an interest similar to ours can share content, tricks, tips and even job offers.In these groups users can (except when the administrator prevents it) start a debate that may be of interest to us.
Once again, here it is not worth being a voyeur: We must be active, both at the time of starting the debates ourselves and at the time of participating and contributing our opinion n in some of those initiated by other members of the group.That yes, we must be cautious when expressing certain opinions, since if recruiters and Human Resources people increasingly monitor people's social networks, rest assured that LinkedIn is the first place where they are going to take a look.
Therefore, and although It is true that the comments tend to be much more restrained and less controversial, it is advisable to stay away from sterile polemics , whether it be politics, football or any other kind.And even more with people who really are not our friends (as they can be on Facebook), but professional contacts.
Be careful with messages
Another of the utilities that we can take advantage of is the messaging application.Depending on the configuration that each user has, it is possible that we can even send messages to those who are not yet a contact with us on LinkedIn.We must be careful (as in all messaging applications) because, either by active or passive, we can become qualified as spam if we send too many messages through this network.Especially careful there are what if we are going to send a message to many people at once or if the content that we are going to send is merely propaganda and not of professional interest.
Make a new publication
Like many other social networks, LinkedIn is trying to prioritize its own content over the external one .That's why, for a long time, you can publish content as if it were a kind of blog, but in the professional network.Call it Pulse and in it you can see the different publications made by LinkedIn members.
Surely in the notifications you will see that, on many occasions, it appears as a contact of yours has made a new update.Well, that type of update is still like a blog post, but always with a character purely professional in which you share your vision and your knowledge about certain aspects .You can include bold, photos and other styles.
The good part of these posts is that even people who don't know you can get to read that content of yours that you've published.But, on the other hand, this post will be content that stays always on LinkedIn and not on our personal page.
Recommend and congratulate via linkedin
Another of the ways we have to keep in touch with people who normally do not have a daily time (but with whom it is good to keep this way of communication) is through recommendations and congratulations.
On the one hand, we can recommend the work anniversaries or the status updates themselves that our professional contacts make.LinkedIn will show these recommendations we make to our contacts, which is a simple way to update our state and, as we said at the beginning, not to be passive users, but active users.
On the other hand, by congratulations, we can even send a message to this person on their anniversary of an important milestone in their professional profile or for a job change .These messages are public and anyone You can see how we are happy for the achievements of our contacts.
Show off presentation
Unless you are protected by intellectual property rights of the company you work for, if you are proud of a slide show (PowerPoint type) that you have made, you can also upload it to SlideShare (of In fact, there are voices that say this tool can be one of the main reasons why Microsoft has recently bought LinkedIn).
In addition, you can include links in these presentations and, in turn, you can insert these presentations in other web pages or share the link with other users.
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