Just a year ago, Pokemon GO revolutionized the half-world aagoras.The other medium looked astonished at an unprecedented stage, a contagious fever about a game that worked regularly and where a large part of the users were engaged in deceit violating the geolocation of your phones.
In just 4 hours it was the most downloaded game in the entire App Store ; on his first day he had already generated more than 10 million dollars in benefits-being a free game-.The Luddites raised their eyebrows and lovers of running saw in this app their greatest ally: play sports while you captured the bugs that marked your childhood.
But Niantic did not let him be: I drop the hammer of revenge against cheats and reward devotee fans, who entered the application daily, granting candy and other royalties to improve the loyalty.More pokemons arrived-an entire generation-new configuration options arrived, events on designated dates (Thanksgiving, New Year, Halloween) in which special objects were distributed, and the sighting and footprint system was brought back of those little animals that hid in the undergrowth. Related
Pokemon GO is today a game with 752 million downloads, connecting 65 million people, which has generated more than 1,200 million dollars thanks to its purchases within the application-we can make with extra space for the backpack, a pack of superballs and even a hat for our avatar-and that does not seem to stop, because, against all odds, there are those who continue to enjoy like the first day.
A REAL REVOLUTION
'Pokemon GO', under the umbrella of Nintendo, knew how to integrate in real world and present an attractive formula both for those users who walked through the parks looking to complete their list of pokemons as for those who preferred the hunt for co-drivers on a motorcycle.
What some called a pandemic for atontilates others revered as a social panacea: fosters friendship and generates synergies between unknown absolutes .'Pokemon GO' has even been applied to combat sedentary life e or depression.
Who signed these lines was one of those who surrendered soon , who evolved their Growlithe to Arcanine and, proud to walk it, stayed at level 10-15 at the gates of the first events.he saw, not without some envy, as other companions fattened his staff and, with a blow of caramel and a lot of stellar dust, his pets became true untouchable effigies.The hype calmed down and he stopped seeing kids in the streets walking with his eyes lost on the screen of their phones.Until the hunts began. Have you seen a Snorlax?
Now, with the second summer as a scenario and a series of news about the application, we ask an active user why to continue playing and why keep fighting to become the best, the best there will never be.
BE PART OF SOMETHING BIGGER
We asked Mariano Hortal, a renowned user who had not even been linked to the entire voragine of previous products of the brand-his different incursions into video games, animation series, merchandising as manuals or letters and all his common mythology, which happened to see 'Pokemon Go' as a silly hobby and assumed that he had something else to say.And yet, today he does not intend to stop playing.
-When did you start playing 'Pokemon GO'? Do you play alone or with companions and friends in your environment?
«I started (to play) on July 15, 2016 .I encourage fever worldwide.I didn't know 'Pokemon', no game or anime.It seemed very original to go hunting down the street although the Augmented Reality didn't work on my cell phone.At the beginning I had a lot of people around me playing.Now...the truth is that we are many less.My friends don't play ».
-What has it changed How do you see the game from the first media exposure to the current state?
"At the beginning I played for fashion.In my house I don't have consoles: I am not fond of games.I throw before towards reading or classical music/opera.But the motivations were changing: I wanted to have all the first generation pokedex.It takes a long time to have it-what Lapras and Snorlax cost!-The second generation was very fast and now with the raids I'm looking forward to the legendary .The game has evolved and is now more participatory than ever.That dozens of people gather to bust a Tyranitar is hilarious ».
IT'S NOT A FASHION, IT'S A COOPERATIVE ACTIVITY
Although it is true that it devours batteries and freezes applications like itself, 'Pokemon GO' has the option to avoid the music of the game, the sound effects, use a battery saving mode with which to consume less data and even eliminate the vibration that alerts us when a new pokemon appears.
And, if the technological limitations of the phones have failed to stop thousands of players, the passage of time does not seem to make a dent either .At the end of the day, it all depends on the relationship between the game and player.
-What is it that leads you to continue playing after one year? Do you see yourself playing within another year?
«If I see myself playing later, there are five generations left to launch! I have fun hunting them and, now, sharing them with a lot of people.It really is a game that socializes and this is a very good point. We have a Telegram group and, for the hunts, we wait for everyone who goes there is a very good vibes ».
-What have been your favorite moments in 'Pokemon GO'?
"It's hard to decide.From Niantic they have managed to revitalize the interest with events and giving different prizes.The first big event was Halloween: not only did you get Ghost-type Pokemon, but the number of stellar dusts and experience doubled , even the candies and the distance to get them.Perhaps the next coolest was the arrival of the second generation .I really liked the eggstravaganza , of the eggs Lapras could leave 2km! And, of course, the entrance of the new gyms and the raids have made a complete return to the game ».
-Any advice or strategy for the raids?
«For the raids, it is best to find a good group to be able to do them.And that requires you to open yourself and, above all, to document yourself for the fights.Knowing that using according to the Pokemon is paramount.a launch with effect to hunt them, and my ratio has increased to the beast. More experience for the shots and more precision .At first it costs, then it is automatic.Nothing that a good coach does not know ».
A depth that brings `` Pokémon GO '' to any MMO (massively multiplayer online role-playing game), which encourages a lore, a literature about how to play and what resources you have to use to improve.The numbers are important, but also the tools, take care of every detail.
This is perhaps the key that led different players to sneak into churches, cemeteries and even in a strip club: you can always be better, have a healthier or bigger or bolder version of our pokemon.Behind there are only algorithms that They do not understand postmodern readings, but we cannot avoid being incarnated with these monsters with whom we share kilometers and kilometers.21 years after his first appearance as a videogame, 'Pokemon GO' will run out when users decide to do it .Meanwhile, there is adventure for a while.
And now, with a complete restart of the series scheduled over the next few months, it is the best time to get hooked and understand that it makes a saga with so many years in tow an addictive and inexhaustible phenomenon.You know: the maximum limit of players in the raids is 20. Take advantage of your pass wisely and get everyone .The pokemon are not going to hunt alone!
Images | Pixabay (header), Niantic, Twitter
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