Music in this video, the new YouTube option to give visibility to artists and composers

Surely it has happened to you too: While watching a video on YouTube, whether from a video game, a short film, the performance of a DJ or an artist that you have found or that has been recommended to you, and you stay in love of a song, but what is it called ?, who interprets it ?, who composed it?

As of today, we help you answer those questions with the Music option in this video, where you will find all the information about the people who have contributed to the creation of that song that you like in more than 500 million videos. This functionality will provide you with this information along with information on where you can locate that song both in music videos and, for the first time on any platform, in content generated by users that incorporate recorded music.

Music in this video for more than 500 million videos

In many videos that contain music, when you click on 'Show me more', you will see detailed information about the artists and composers, record labels and publishers that represent them, including a link to Official Artist Channel and the official music video when available.

Music functionality In this video it has been created to offer greater recognition and exposure to all the people who contribute to the creative process. It also provides more opportunities for artists and composers to reach the wide and diverse audience of YouTube, already try the users who come to the platform to watch music videos or those who do it to see scientific experiments or beauty vblogs.

This new option has been possible thanks to the data and Content ID technology, which allows copyright owners to identify and manage their content on YouTube. They have also contributed YouTube's alliances with labels, music labels and music rights societies around the world.

»We are committed to providing recognition to all those who contribute to the creative process and, this initiative is only the beginning.The next time you listen to music in a video, don't forget to click on" Show me more "-maybe you'll discover to your new favorite artist or composer », they explained from YouTube through their corporate blog.