Gaspar and Baltasar buy gifts online

The origin of the gifts that Santa Claus gives to the millions of children around the planet is not a mystery and it is well known that his elves work 365 days a year, but the same does not happen with their majesties. How do they get these details for those who have behaved well? Where do they acquire them? Two out of three Magi prefer to buy them online instead of in the physical store, according to the latest report prepared by Acierto.com.And it is that Christmas kings, like the rest of mortals, also want to avoid the tedious queues of shopping centers, but not only that, but they compare prices online before going shopping for the kids in the house.p>

This study reflects that 62% of users opt for online commerce, although there are still many who go to the traditional establishment. If we extrapolate this behavior with their majesties, it seems that one of they would act in the same way.Very likely, it would be Melchor, the oldest of the three, because according to the study, young people are the ones who buy the most through the network.

Melchor prefers the physical store

However, the survey reveals that 93% of consumers compare the prices of gifts online. Although, finally, it is two out of three who end up buying online.% ends the process by phone and the remaining 6% directly discards the product or changes its mind.For all this, we could say that Gaspar and Baltasar buy the incense, myrrh, the PlayStation and the smartphone, while Melchor prefers to go to the store to for their gifts.All of them, though, compare before buying.

A behavior that does not surprise us if we take into account that more than 70% of Spaniards buy through the network.In total there are 17 million people who do it; a figure that places us in fourth place in the European Union in transactions of this type.

As for the device we use, 56% of Spaniards opt for cell phones or tablets, while 44% opt for computers. Also, experts point to an increase of more than 120% of this type of purchases for next year, a point where trust and online comparisons have acquired a fundamental role.

everyone asks for gadgets in their letter to the wise men

Of course, Melchor, Gaspar and Baltasar must also face other expenses such as business meals (with Santa Claus and the Basque Olentzero, among others), the cost of the trip, etc.Now, they will spend more than 40% of their Christmas budget on gifts. The most requested gifts in the letters for the Magi? The technicians , as the most anticipated took into account the offers and discounts of Black Friday and Cyber ​​Monday.Also, the analysis states that almost 90% of gift purchases are divided between the months of November and December The toys also sneak into this list.In fact, the online purchase of this type of detail increased 60% only last year.In any case, it is crucial for the Kings to distribute the gifts before 6 January because the camels are not too fast.