How did Google searches for Spanish people change in 2017?

Several millennia ago, when citizens were looking for answers, He goes to the oracles to pray and ask for wisdom.Now we have Google.Although there are no official data, it is estimated that every day about 3.5 billion searches are performed on Google.Given that 46.8% of the world's population has access to the Internet , this means that each connected person asks Google a daily question . Related

There is no doubt that these searches are related to our curiosity, our needs and even our personality.As advertisers know, our searches define us .Hence it is so interesting to know how they have from 2016 to 2017 and, specifically, what topics have stood out among the Google searches of the Spanish.

Google Trends, an x-ray of the world today

As every year, in December 2017 Google published a motivational video result of global searches, which highlighted the tragic hurricane season, citizen protests and science.In another two-minute video in 2016, Trends highlighted terrorism, refugees and people's love.

Although the statistics offered by these videos and the websites that we are going to mention now are not absolute (not everyone looks for the same thing), if it is interesting to note that there are general trends in our searches , both world and spanish.

Hurricane Irma, trend ignored in Spain

It is interesting to see how the Hurricane Irma , which was the most searched topic in 2017 worldwide, does not even appear in the Google searches in Spain, probably because our country did not receive your email.If we were affected, unfortunately, by the puno of terrorism.« Attacked Barcelona» was the second most searched topic in Spain in 2017.

How did Google searches for Spanish people change in 2017?

If we highlight these issues above others that we will see later on, it is because it attracts attention that the most sought after are catastrophies.Empathy, morbidity, curiosity, humanitarian aid? Trends doesn't tell us about this, only about the interest in certain terms:

The global news list doesn't seem much happier: four hurricanes, a shooting with fatalities, North Korea and an attack.But also We looked for the technology of bitcoin, the solar eclipse that captivated the world and April, the reticulated giraffe.

Cataluna, star theme in google searches in Spain

How did Google searches for Spanish people change in 2017?

The conflicting political reality and the lack of understanding between different representatives could not be ignored by the general public (even if they wanted to), neither in Spain nor in the rest of the world, although it is true that it has only been a trend in Europe.Day yes, day too, for a year Cataluna has eaten and dined with the rest of Spanish .

In the category "General" for Spain, Google Trends shows 10 searches , in which Cataluna stands out, followed closely by Puigdemont , one of the main actors of the political entanglement.155 is not saved, and «What is article 155?» was the most question made in the section "What is...?".

Puigdemont is also mentioned in «Personalities» (below), surrounded by several deaths that made a dent in our country: Bimba Bose, Angel Nieto, Carme Chacon, Chiquito de la Calzada and Miguel Blesa, among others.

It is striking to discover how Nicky Hayden (USA) was placed on the Spanish scene after his outrage.Another relevant fact is that 6 of the 10 outstanding people died last year.We spent 2017 mourning.

We Spaniards have many doubts

In 2016 we Spaniards asked Google a lot: what is Brexit, what is Pokemon Go, what would happen if Trump wins, about Google Maps...In 2017 Google Trends has divided the questions into two types: that and like , of which we highlight « How to donate marrow?» as a recurring question (we encourage all readers to ask Google).

We can Check how pseudosciences and myths have been cast for the first time since 2015 in this ranking.The question “What to do if a mirror breaks?” was a trend.2017 was a year of retreat on numerous scientific fronts: the anti-vaccine movement, Home birth or raw water are three health-related issues that rebounded, which is reflected in the questions asked of Google.

Our curiosity has an important mediatic impact and feeds on itself.It is very likely that some of the search terms of this article will arouse the interest of readers, for example.Sometimes we forget the power we have as viewers or search engines in Google of reality.

Searches are an interesting tool when analyzing a society, but also in the face of monetizing it .Privacy is giving way to personal concessions about our privacy, hence some Internet gurus recommend users navigate with their heads and without giving too much personal information.

Images | iStock/ALLVISIONN, iStock/Guido Amrein, iStock/donfiore

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