"Nino, finish the dish that you eat more by the eyes than by the mouth".This phrase, habitual of mothers and fathers, has become an unquestionable truth in the middle of this inflationary tendency of «influencers» and «hashtags food porn ».
De foodies that give a good account of a dish through the chamber of their smartphone and share the experience, visual rather than digestive, with the digital orb.
The phenomenon has reached such high levels that there are even restaurants that have special tables so that diners can take their photographs with the highest quality.It is the case of the Boston Chop establishment in Boston, which has «The first table for instagramers in the US»
Related Created and built exclusively for the restaurant for a price of 1,000 dollars , the table has customizable features that include spotlights with movable arms, adjustable light intensities and Color temperature settings also on demand.Everything to get the best image of some dishes that, despite the filters, cannot hide their high calorie and cholesterol content.
instagramers on a plate of food
To make sure they did well, owners Chris Coombs and Brian Piccini met with influencers of social networks, architects and photographers with the aim of creating a space where anyone who want to publish photos on social networks get the perfect image at all times.
The table is available for reservation upon request, and there are also "Instagram moments" throughout the establishment that include design elements, art, signs and backgrounds for photos, which have been created for exclusive use on social networks.
According to Chris Coombs, «this table is a great marketing tool for people to see our food, decoration and cocktails and, hopefully, the photos encourage them to come».
instagram filters where there is no light
With this commitment to the shareable image in social networks, the owners of this establishment have made the need virtue since the Boston Chop does not have windows to the street. «If you are eating in a restaurant that has poor lighting, there really is no way to share the beauty of food, cooking or experience in general, "they say.
"Lighting is everything," says Coombs.And it's not just for the food on the table, lighting is perfect for selfies too. "Enultima instance, this is what networks are all about social, in sharing your experience ».
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