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Do you know the difference between categories and labels? We teach you some tricks

The tags and categories usually cause some confusion for those people who are not used to using them.That makes them used interchangeably, and therefore the websites are confusing in their use.


In this article we give you some notes of which is a category , which is a label and how both are used.In addition, we add a series of examples with tricks for that you turn your blog into an accessible and useful space for readers.


What is a category?


A category is an attribute that can be added to each article (blog post) to catalog it.We can imagine the categories as shelves in a library by themes: romantic, police, news, science fiction...


The same article (a book-game in a children's library) can have two or more categories in the same way that the same novel can be on two shelves.


Do you know the difference between categories and labels? We teach you some tricks


The categories are there to preserve a structure (taxonomy) in the blog.That is precisely why we should be tidy , but also make sense .a blog about sport, the categories ball sports and sports without ball are intuitive (they do not give room for error) but pocoutiles.


Sports brands, following the example, use a double classification: on the one hand a category with sports that include dozens of other categories (subcategories, each for a sport); more other categories by gender, accessories, offers...Here is an example of this:


Do you know the difference between categories and labels? We teach you some tricks


Basic web taxonomy Decathlon.es

What is a tag?


The labels are not drawers, cabinets or shelves where to fit the articles, but a way to make notes on them and give them some flexibility.While the categories of our blog will talk about general themes, the labels will spin fine about concepts that appear or are related to what is written in each article.Labels label, worth the redundancy.


There are several ways to consider ordering tags:


  • In a hierarchy , so that a label ( pasta , in a food blog) always falls under the category cereals

  • In a matrix , so that any tag ( child , juvenile , adult , in a blog of readings) may appear under any category ( adventures , terror , suspense , romantic...)

  • Without structure , using only words from the article.Very useful with respect to SEO but not always viable in, for example, an online store where products have to be well labeled

The structure or taxonomy of labels used, whatever, must follow a series of basic principles; logical when you have been working on blogs for a while but nothing intuitive if you just arrived:


  • A category will only be used if there is (or is expected) a considerable number of articles in it.A category that encompasses a single article or a couple of them is not subtle.Returning to the bookshelf, imagine what absurd that it would be to have a shelf with a single book while the others are full.

Do you know the difference between categories and labels? We teach you some tricks


  • We do not recommend more than one category per article.Maximum two.Tags can be added many more, but always related to the article.Remember that they are placed so that the reader finds related content and can browse the web.

  • It is recommended to have order when creating labels.For example, avoid having robot and robots , or IA e artificial intelligence , in a technology blog.Grouping them will help both SEO and the reader.

Configure a header menu with categories


The categories and labels are designed for the internal navigation, or for search engines to detect a certain theme, but that does not mean that we cannot use them to design a better blog, for example, using categories and tags to create custom menus , as we will see then case by case.


Let's imagine that we have a modest blog about regional news with categories like tourism , industry , agriculture and interviews .It is logical to include these four verticals in a menu, and although environments such as WordPress have the direct option to create menu tabs with categories, creating them manually will give us more alternatives:


  • www.la-pagina-web.com/?category=turismo

  • www.la-pagina-web.com/turismo, if the URLs are friendly

The advantage of this is that we can include categories under other categories, for example, restoration within the tourism tab, because perhaps the visitor does not want know about the rest of tourist activities:


  • www.la-pagina-web.com/turismo
    • www.la-pagina-web.com/restauracion

    • www.la-pagina-web.com/hotels

    • www.la-pagina-web.com/balnearios

    • www.la-pagina-web.com/ocio

    • ...


These same menus can be configured by crossing categories and labels (see below).


Set up an article footer menu with tags


For this option it is recommended to use plugins (programs for blogs) such as Ninja Footers that allow adding an article footer, so we can edit the article feet not only with attention calls, but to redirect traffic back to the blog, and modify them all at once with a couple of clicks.


A simple foot in this blog with the categories would be:


Don't miss: SCREENS | NETWORKS | BUSINESS PEOPLE | FUTURE | MEDIUM | ARTICLES


Another, this time using tags that have to do with the subject of this article:


For your blog: Plugins, Bloggers, CMS


Set up word searches on the blog


This same method can be used not only to locate tags or categories, but also keywords in titles, body, tags and categories using the blog search option.An example we have included «below »Of the word plugins .


Do you know the difference between categories and labels? We teach you some tricks


When someone clicks on the link (www.nobbot.com/?s=plugins+) they will be looking for the word plugins on www.nobbot.com.It is very useful, we have a wide content environment to a specific word but it is not labeled or categorized as such.


categories and tags for segmented searches


The categories and labels give a lot of themselves , and offer us many alternatives of simultaneous searches.For example, imagine that we want the reader to see a vertical with all the articles of the "shelves" screens and future of this same blog.


One option would be to click on both and open two tabs, however, by typing the following line you can access both categories (at the same time):


www.nobbot.com/pantallas,futuro/


And the same can be used if we want to create links that lead to two or more tags.For example, here are all the articles with the robot and space tags within Nobbot:


www.nobbot.com/?tag=robot,espace


This method of modifying the link also allows the search of one or more specific tags within the same category, which is called segmented search .For example, here are the articles with the tags robot and artificial intelligence in the category future :


www.nobbot.com/futuro/?tag=robots,inteligencia-artificial


Segment the web by tags and categories


All this means that not only the categories can serve as a menu, but also several categories, tag sets, word searches or even a combination of specific tags and categories.We close with a rather complex example of which we will only focus on a category.


Let's imagine we have a cooking blog focused on ecological and/or sustainable food (www.eco-food.org).In the categories we have big topics like Organic food , Sustainable food , Consumer groups , Recipes... These are our large shelves to store the items.


We focus on the area and category of Recipes , where each article, in addition to the category Recipes (www.eco-food.org/recetas), will be assigned a series of labels.A first set of labels that we will include will be the ingredients used for the preparation of each dish.In this way a chef can search for a dish that has several ingredients:


www.eco-food.org/recetas/?tag=almendras,lechuga,pollo


But you can also search by food group to which the ingredients belong if we add a second set of labels:


www.eco-food.org/recetas/?tag=verduras,leguminosas


Do you know the difference between categories and labels? We teach you some tricks


We have, therefore, a double set of labels (ingredients plus their food groups) to which we are going to add a third set: months of food consumption to cook a sustainable mode .


As we know that our readers interested in sustainable cooking are concerned about the environment, we can prepare recipes that include seasonal foods .


Do you know the difference between categories and labels? We teach you some tricks


Fruits and vegetables calendar.Source: OCU .

For example, a dish that includes chard and artichokes would have the ingredient labels chard , artichokes ; food group labels vegetables, and seasonal labels January , February , March , November and December (which are the common months of both foods).


Each month we can change the main vertical of our blog to a label, assigning for example the route www.eco-food.org/?tag=enero.We will thus have a blog of dual cuisine (ecological and/or sustainable) highly personalized just by working on the issue of tags.Remember that there were still more categories than we have just mentioned, and that it could lead to other tag clouds that further increase the reader's experience.

The Categories and tags are very useful tools that are sometimes left out, but that can help you when set up an accessible, intuitive and personalized blog for each user without having to force you to register.


Therefore, before writing down it is convenient to think about how we want to structure the blog for the reader, what categories and tags we will include, and the relationship between them.

Images | iStock/claudiobaba, Bookstore 10, Jessica Ruscello

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