This is how the NBA uses technology to hook fans

The NBA is the new reference in the commitment and digital engagement .And we don't say it, says the consultant Cap Gemini

The NBA not only has a referring digital strategy , but it is innovative and almost unique, especially among sports.Many of these events depend on the million-dollar contracts established with televisions, so There have been frequent prohibitions and obstacles so that, even the athletes themselves, made retransmissions or comments on social networks.Even there have been prohibitions to use certain hashtags during the Rio 2016 Olympic Games.

In fact, the NBA itself forbade the use of social networks to its players at first, 7 years ago, but a tweet from a player caused the change of policy on this form of communication.

How time flies, 7 yrs ago today, I sent the first and only infamous @NBA halftime tweet: https://t.co/TszOEVDzbi-@Twitter was still new.

-Charlie Villanueva (@CVBelieve) March 15, 2016

Objective: that everyone can live a game

However, the NBA has seen on the social channels a golden opportunity to enlarge its millions of fans all over the world, even in those countries where league games are not broadcast more important basketball.

The NBA estimates that less than 1% of NBA fans will see a game of this league in person, so their goal is to investigate all possible technologies (from mobile, virtual reality or social networks) to check the potential they have in order to reach all that community of people and get hooked on their show .

One of his great examples is that the weekend during which the All-Star is played was broadcast on Facebook Live.Intel's FreeDisplay replay technology was also widely used, which allows you to watch the plays in 360 degrees and which is now also being used in the Spanish football league.

The goal is to improve the user experience , no matter where they reside.Another way to achieve it using the new technologies is in the way of counting the votes for this All Stars contest.

Anyone can vote using the #NBAVote tag on social networks like Instagram, Twitter, Facebook, Vine, and even Sina Weibo, the main social network in China.They could also vote directly on NBA.com , through the application of the NBA, SMS and searching on Google.

One of the peculiarities of this voting system is that the NBA takes into account the amount of digital conversation that exists, which has favored especially the smaller teams , which usually have less coverage than the big ones (like Lakers, Knicks or the Bulls) in the traditional media.

In the realm of Twitter, the NBA is the tweet star

Since the NBA joined Twitter in 2009, the league has managed to bring together the largest Twitter community of any sports league in the world with more than 23.5 million followers according to its own data.

In April of last year they became the first sports league to have 1 million followers in Vine and last December they presumed to be the first organization to exceed the figure of one billion loops in Vine.

For all these reasons, the NBA and Twitter have launched exclusive emojis for all 30 teams .The team hashtags can be found here:

# NBA fans....Use your team's hashtag to unlock their emoji! pic.twitter.com/FTzCjEQjS9

-NBA (@NBA) October 24, 2016

The collaboration between the social network of the blue bird and the basketball league is also manifested in that the NBA has Two weekly live shows exclusively on Twitter from this same regular season 2016-17.The Starters Twitter Show and The Warmup will be produced by Turner Sports in Atlanta and will be available on TheStarters.twitter.com, TheWarmup.twitter.com , Moments of Twitter and @NBA.

With Big Data you understand the NBA better

Also this season there is another novelty and is that the NBA wants to improve the content it offers thanks to the use of Big Data .For them, each of the 29 NBA courts will have 6 cameras with special software to record each player movement, mapping 25 images per second.

Using this tracking data, STATS is able to create a lot of innovative statistics based on speed, distance, player separation and ball possession.

This is how the NBA uses technology to hook fans

This information will be sent to the NBA website, the NBA Game Time application and NBA TV to offer fans a greater variety of information than is currently available, allowing a greater analysis of team plays , the scrutiny of the players and the statistical information on individual performances .Again, the goal is to generate conversation through social media and improve engagement with fans.

A virtual and real reality

Another clear example of how the NBA uses the latest technology to engage the audience is through virtual reality.

Thus, the basketball league has an agreement with NextVR for the live broadcast and through virtual reality at least one league match a week .

The goal is for users to see this show almost as if they were on the court, in addition to generating new revenue .It is the first time that a professional sports league decides to schedule the broadcast of live matches through virtual reality.Although the first match was broadcast for free, for others it is necessary (in addition to technological products) to have the NBA League Pass , which costs 199 dollars.

At the moment there is no data on how many users are watching the NBA with virtual reality, but there are already other sports leagues in the United States that want to replicate this experience.An experience that, once again, demonstrates the pioneer work from the world of the basketball that the NBA is doing.

Comments

Internet of plants: a tomato knows as much about networks as you

The possibility of plant species communicating through complex networks, what some scientists have called the internet of plants , is an issue that has been discussed for a long time, at least 20 years.It was in 1997 when the scientist Suzanne Simard , from the University of British Columbia in Vancouver (Canada), published a study in the journal Nature on how Forest plants use complex systems where species exchange nutrients, send warning signals and relate to the environment. Although there is no scientific consensus, several investigations seem to support this hypothesis.If confirmed, as we read in a fascinating report by the Sinc Agency, the forests would act as huge structures that are articulated under the soil through a network in which factors invisible to the human eye interact and can determine the future of the climate.Understanding how it works is the challenge that even science faces. internet of plants and the wisdom of forests The premise of Suzanne Simard ...

New setbacks for conspiranoicos: radiofrequencies do not affect health

New evidence published by the Scientific Advisory Committee on Radio Frequency and Health (CCARS) in its 2016 Radio Frequency and Health Report indicates that there are no adverse health effects derived of exposure to radio frequencies emitted by mobile phone antennas or radio and television broadcasting.No evidence has been found on the danger in wireless systems (Wi-Fi) or airport scanners. The new 2016 Radio Frequency and Health Report collects, updates and analyzes the scientific evidence on the subject for the period between January 2013 and June 2016. radio frequencies are not dangerous According to the conclusions of the report " the critical analysis of the evidence supports that there are no technical or sanitary reasons that justify the arbitrary and discretionary imposition of more demanding exposure limits than those recommended by WHO-ICNIRP and the Union European ", while the application of more restrictive limits" would imply increasing the n...

GIF history: where they come from and where they are going

Funny, witty, curious... GIFs have already become a regular resource in social networks and messaging applications and have become part of our daily lives and jokes.It is an image format that has evolved significantly throughout its history and is experiencing a new awakening. In fact, to find its origins, we must go back more than twenty years ago .A moment in which they had little to do with what we know today and an evolution that we could not stop review.So let's find out where they come from and try to catch a glimpse of where they are going. What is a GIF The word GIF responds to the acronym of Graphics Interchange Format , or what is the same, graphic exchange format.A term for the graphic format used in the network for both static images and animations.In more concrete terms, it supports 8 bits per pixel and allows you to display images with up to 256 colors simultaneously-limited by a palette of 16 million-. This particularity makes it a perfect ally of infogr...

Amazon Prime Video arrives in Spain: this is all you need to know

That during the last years there has been a change in the way we enjoy audiovisual content is an obvious reality, as reflected by the huge popularity of streaming services like Netflix and the like.A context in which new competitors are constantly added and that, after the landing of this company in our country just over a year ago, is in full transformation. In fact, today we have learned of the incursion of a new protagonist in this area.Yes, because Amazon Prime Video has just arrived in Spain .A landing that takes place only two weeks away that of HBO, which culminates in a 2016 sown of changes.But, what exactly does it consist of? What advantages and disadvantages does it have compared to the "of its kind"? WHAT AMAZON PRIME VIDEO OFFERS The type, quality and quantity of movies and series offered by the service will be key when determining your success.A catalog a priori smaller than that of HBO and Netflix, but in which we find titles like Seinfield , Into...

What we know and what we suspect in the new Facebook algorithm change

"In my time, we read the newspaper in Facebook ".By 2020, nostalgia has taken over billions of people.In its memory, 2018, when Facebook stopped being Facebook to become Facebook again.Paraiso of engagement for brands and media, land paid for clickbaits and fake news, the social network of Mark Zuckerberg has given a rudder to his algorithm. He wants to return to his origins .And this is what will happen. Related If something goes well, to change it.40.653 million dollars entered in 2017.More than 2.100 million active users per month, a quarter of the world's population.But Zuckerberg is not one of those, of which they are.Want a Facebook with more social connections between people and less presence of brands and media .And what do your users want? Nearly two-thirds of American adults consume news on social networks.More than half do so on their Facebook walls.Pew Research Center data points to a clear trend: Facebook is becoming a media platform.54% of Facebook u...

No kidding: selfitis exists and can be a problem

Sometimes one thinks that social networks were created to share photos of faces putting on little bones and images of dishes overflowing with appetizing foods or, better, of faces putting little bones in front of plates overflowing with appetizing foods in the same shot.is to see faces, faces, faces...all of them smiling, as if looking at the smartphone mirror was the height of happiness.And it does not seem that there are so many beautiful and happy people, or maybe yes, that you go Namely.What envy. Well, what we're going to do: Janarthanan Balakrishnan psychologists from the Thiagarajar School of Management in India; and Mark D.Griffiths, of the Nottingham Trent University, in the United Kingdom, have published an article in the International Journal of Mental Health and Addiction entitled 'A study on' Selfitis', which names this mania of going around the world taking pictures of oneself, as if beyond our curls the world had been destroyed by that meteorite th...

Twitter shows the best of ourselves (it wasn't always going to be the worst)

In the era of social networks, accustomed to interact daily with Facebook, Twitter, Instagram, Google or WhatsApp, we forget that these tools are phenomenal in the History of Humanity capable of mobilize hundreds of thousands of people in very different geographical locations in a matter of hours or even minutes. Already in the past, Twitter has asserted its more social dimension to mobilize people, companies or organizations and also, from a broader perspective, feelings of solidarity and support or also of rejection and repulses towards causes with an important mediatic impact.Recently, Twitter was once again the engine of solidarity after Dortmund's explosions as the Borussia Dortmund team bus passed on its way to the local stadium on the occasion of the Champions League match between the Borussia and the Monaco. These explosions did not have the devastating effect that they could have caused , so that everything remained in a major social commotion at international lev...

Most apps for children violate your privacy

Do you know if apps with which children enjoy their safety? A team of researchers from the International Computer Science Institute (ICSI) of the University of Berkeley has studied compliance with the Online Privacy Protection Act (COPPA) in these mobile applications for the little ones, through a scalable dynamic analysis that allows the automatic evaluation of privacy behaviors of Android apps. After studying 5,855 applications aimed at children, the research concludes that most of these apps, 57%, violate the privacy of their users mainly due to the use of data by third parties. apps for children and privacy Although many apps offer options in their configuration to respect the federal law that protects minors in the United States, by disabling tracking, their results suggest that a majority of applications either do not use these options or propagate them in wrong way. In addition, researchers believe that 19% of apps for children send user IDs to third parties to show ...

Are social networks damaging democracy?

The revelations according to which Russian agents inserted ads on Facebook that tried to influence the 2016 US elections raise a disturbing question: is Facebook bad for democracy? As an expert in the social and political repercussions of technology, I think that the problem is not exclusively from Facebook, but that it is much broader: Social networks are weakening some of the conditions that have historically enabled the existence of national states democratic. I understand that it is a dramatic statement, and I do not expect anyone to believe it immediately, but considering that almost half of all potential voters received false news promoted by the Russians in Facebook is an argument that must be debated. Associate Professor of Philosophy, Director of Center for Professional and Applied Ethics, University of North Carolina-Charlotte How we create a shared reality Let's start with two concepts: the "imagined community" and the "bubble filter". ...

This is how visual challenges star in some of the most viral content

Constantly, we all receive in our mail, our WhatsApp or our Facebook account, games that try to test our ingenuity, imagination or visual skill.There are a thousand types, more fun or darker.But they have one thing in common: we cannot avoid trying them and see if we are able to solve them .This is how the visual challenges star in some of the most viral content of the network. Visual challenges, why are we crazy? The visual challenges are games.So, they attend to this playful and fun part that people have no choice but to feed from time to time.They are pure and hard entertainment, with no more pretensions, and that desire to Having fun represents one of the main features that are sought when surfing the Internet . Another of the qualities for which they succeed is because they challenge the mind directly.Human beings love that feeling of feeling a little troubled, somewhat lost, but convinced that there is a solution to that enigma to which, sooner or later, it will come.Rathe...

Network One Online

Search This Blog