For some time, the crown of streaming was from Justin.tv.This small project founded during the summer of 2011 grew like the foam until it became the leading platform.Then at that time it was already called Twitch: if you were a professional-or amateur-of video games and wanted to prove your worth you had to create a channel on Twitch.TV.
Three years later, in the summer of 2014, the acquisition was completed, and Twitch Interactive, reformulated and with almost 350 employees, became part of the Amazon domains, for the small price of 970 million dollars .The future could not be more optimistic.
But another actor in action, another one, as we said recently, is seen for more than a billion hours a day.YouTube Gaming became a playful bastion under the cover of elRubius, Vegetta777 or Willyrex, one where you can watch streamings in high quality quickly, either on the PC or mobile, but what does this platform offer that does not have its main rival?
Let no one put their hands to their heads.Twitch has 1,101 million total viewers, according to Newzoo figures.It is estimated that by 2019 there are about 427 million monthly viewers: they currently have almost 150 millions , to which we would have to add another 144 million spectators, who watch a game at least once a month.
Its public, in any case, is much more segmented, tends to peck on fidelity.Channels such as Syndicate, Riotgames, ESL_csgo have more than three million parishioners each.
The streaming business is fertile .Currently Twitch has closed agreements with some of the most juicy publishers on the market today-from giants like Ubisoft, to some minor ones like Vlambeer, Paradox, Hi-Rez ( Smite) or tinyBuild (Hello Neighbor)-to start selling games from the platform itself, with an integrated system similar to Uplay.
And we still have to add Pulse, a kind of Twitter for streamers , a platform to share images and videos in an agile way between social networks, with emojis and direct links That is to say: communicate and share as immediately and intuitively as possible.
The big leagues are on Twitch: the LVP has several very professional channels and its own caster teams (commentators), similar to the ones we could watch on TV, but YouTube has, well, your youtubers.
And it has the right tools.Google has the largest international broadcast infrastructure.While Twitch bets on exclusive content channels-for example, Twitch Prime subscribers have their own Hero in Hearthstone-, on YouTube they know that it is the fans who end up generating tons of content.If video games are the first entertainment industry, their consumers are the main producers of fan content.
YouTube Gaming has a gigantic backlog of games , efficient performance, intuitive interface and it's normal that ordinary YouTube-anyone would say that all the muscle has turned into this new iteration-we can upload videos in Ultra HD (at 4K), DVR, multi-camera, flight mounting and 360 degrees, even in 3D-it's not easy to face that.
On YouTube there is, so to speak, a gigantic hierarchy system, where the co-hosts present their friends, the new youtubers .The same happens with headers and channel design: If the same illustrator who has created a profile for the Rubius makes your headline, you can be sure to draw the attention of this fans.
We fall into the error of comparing figures between platforms, but we must not forget that Twitch is focused only on the retransmission of video games, while YouTube is multigene.On YouTube we can find channels dedicated to convert videogames into movies, journalists make exhaustive Critical analysis, technological comparisons, or teaching beauty tricks from the comfort of home.
And to Twitch the business of Google does not seem to harm him.It is said that the gamers are animals of customs .The chat and comments system is fully established and, if Google has a system of « karma »based on positive and negative, Twitch has crowns.
In other words: if you are an Amazon Prime member you can also be a Twitch Prime member, with the advantage of a display without ads, free subscription to a channel every 30 days, exclusive emoticons, chat colors or goodies for games as current as 'For Honor' or 'Ghost Recon: Wildlands' .It's clear: if YouTube Gaming wants to win this battle, it's going to have to bet more than its big names.
Spain has more than 3 million e-sports followers between 14 and 35 years .We are the "fourth European power".Events like Gamergy added in their last edition with 320,000 unique viewers .
In addition, Statista and SocialBlade data show a clear trend: Latin users are some of the most active, both on Twitch and YouTube.Among the 15 most watched channels, four are Spanish profiles .
In summary: YouTube Gaming is serving as an auxiliary platform for the most common consumers of its platform, but it does not seem that it will transform the current Twitch industry.And let's not forget that under the wiring hides the power of Alexa , the intelligent assistant that in turn acts as a database.
Images | Twitch, YouTube Gaming, Eedar
Three years later, in the summer of 2014, the acquisition was completed, and Twitch Interactive, reformulated and with almost 350 employees, became part of the Amazon domains, for the small price of 970 million dollars .The future could not be more optimistic.
But another actor in action, another one, as we said recently, is seen for more than a billion hours a day.YouTube Gaming became a playful bastion under the cover of elRubius, Vegetta777 or Willyrex, one where you can watch streamings in high quality quickly, either on the PC or mobile, but what does this platform offer that does not have its main rival?
SOME SCANDAL FIGURES
Let no one put their hands to their heads.Twitch has 1,101 million total viewers, according to Newzoo figures.It is estimated that by 2019 there are about 427 million monthly viewers: they currently have almost 150 millions , to which we would have to add another 144 million spectators, who watch a game at least once a month.
Its public, in any case, is much more segmented, tends to peck on fidelity.Channels such as Syndicate, Riotgames, ESL_csgo have more than three million parishioners each.
The streaming business is fertile .Currently Twitch has closed agreements with some of the most juicy publishers on the market today-from giants like Ubisoft, to some minor ones like Vlambeer, Paradox, Hi-Rez ( Smite) or tinyBuild (Hello Neighbor)-to start selling games from the platform itself, with an integrated system similar to Uplay.
And we still have to add Pulse, a kind of Twitter for streamers , a platform to share images and videos in an agile way between social networks, with emojis and direct links That is to say: communicate and share as immediately and intuitively as possible.
The big leagues are on Twitch: the LVP has several very professional channels and its own caster teams (commentators), similar to the ones we could watch on TV, but YouTube has, well, your youtubers.
YOUTUBE GAMING WANTS YOUR DATA
And it has the right tools.Google has the largest international broadcast infrastructure.While Twitch bets on exclusive content channels-for example, Twitch Prime subscribers have their own Hero in Hearthstone-, on YouTube they know that it is the fans who end up generating tons of content.If video games are the first entertainment industry, their consumers are the main producers of fan content.
YouTube Gaming has a gigantic backlog of games , efficient performance, intuitive interface and it's normal that ordinary YouTube-anyone would say that all the muscle has turned into this new iteration-we can upload videos in Ultra HD (at 4K), DVR, multi-camera, flight mounting and 360 degrees, even in 3D-it's not easy to face that.
On YouTube there is, so to speak, a gigantic hierarchy system, where the co-hosts present their friends, the new youtubers .The same happens with headers and channel design: If the same illustrator who has created a profile for the Rubius makes your headline, you can be sure to draw the attention of this fans.
TWITCH ALSO THINKS TO BE QUIETO
We fall into the error of comparing figures between platforms, but we must not forget that Twitch is focused only on the retransmission of video games, while YouTube is multigene.On YouTube we can find channels dedicated to convert videogames into movies, journalists make exhaustive Critical analysis, technological comparisons, or teaching beauty tricks from the comfort of home.
And to Twitch the business of Google does not seem to harm him.It is said that the gamers are animals of customs .The chat and comments system is fully established and, if Google has a system of « karma »based on positive and negative, Twitch has crowns.
In other words: if you are an Amazon Prime member you can also be a Twitch Prime member, with the advantage of a display without ads, free subscription to a channel every 30 days, exclusive emoticons, chat colors or goodies for games as current as 'For Honor' or 'Ghost Recon: Wildlands' .It's clear: if YouTube Gaming wants to win this battle, it's going to have to bet more than its big names.
HOW DO WE SEE IT FROM SPAIN?
Spain has more than 3 million e-sports followers between 14 and 35 years .We are the "fourth European power".Events like Gamergy added in their last edition with 320,000 unique viewers .
In addition, Statista and SocialBlade data show a clear trend: Latin users are some of the most active, both on Twitch and YouTube.Among the 15 most watched channels, four are Spanish profiles .
In summary: YouTube Gaming is serving as an auxiliary platform for the most common consumers of its platform, but it does not seem that it will transform the current Twitch industry.And let's not forget that under the wiring hides the power of Alexa , the intelligent assistant that in turn acts as a database.
Images | Twitch, YouTube Gaming, Eedar
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