Like every fall for 18 editions (plus VIP seasons, plus reunions, etc.), the house of 'Big Brother' has opened its doors to the public.We talk about the first reality TV show that there was in our country, a reference that has greatly influenced the design of national television programming and that is one of Telecinco's teaching spaces, but during the last cathode times it is living a very particular situation that He's putting the ropes against the strings .Internet and fans are his new challenge.
The digital age is changing our lives in all aspects.Also in the way we watch television.The social audience is the audience that lives on the network.When a program is broadcast, many viewers comment on it.through platforms with Twitter .Above all, it is very fun to do it with reality TV formats.Hashtags, video captures, memes...for something it is a content thought to be viral. Related
That social audience has become more and more important for the programs.There are few spaces that encourage viewers to talk on social networks about what is being broadcast.This practice meets many of the benefits that characterize the new economy.There is a intimate connection with the brand, to which you can question from you to you.There is an immediacy in that relationship, a cause-effect reaction.The viewer is more than ever in the center: consumer-centric, one of the favorite words of the marketers.
2010 is the key year.Telecinco decides to get on the train of modernity and start broadcasting "live life" online. With the possibility that viewers could see what what happened in the house 24 hours a day .It was a great revolution.Already in the previous edition, the last weeks had been seen continuously on a television channel, but now it was passed to the Internet It didn't matter if it was at nine in the morning or at three in the morning, Sunday, holiday or business day. At any time, a fan could connect to the Telecinco website and feel accompanied by the inhabitants of Gran Brother '.
And, of course, commenting with other fans later on the vicissitudes of that 24-hour broadcast.Twitter became a magical meeting point where viewers loved each other and fought to defend their favorite contestants.Emotion did not rest at no time and "see 24 hours" became a playful activity of the first order for many followers.
For the program, the consequences were great.It created a strong network community, which followed the format almost minute by minute, which carried out (for free and passionate) a powerful advertising campaign like no company He can do it..It was the fans themselves, the ordinary people, the aupantes, the word of mouth worked.
And the audiences responded wonderfully.The 2011 edition, the 13th, or, as the former presenter, Mercedes Mila, 12 + 1 liked to say, is one of the most celebrated seasons, remembered with a lot of love from the spectators.Because it had a very good casting and because the spectators could share with the participants every vicissitude of the day to day.Success took Telecinco to prolong the confinement in the house.It has been the longest edition, with 25 galas The final added four million viewers, and a share of 28.2%, six points more than what was achieved by the previous edition.
It was a golden age .There were blogs that talked about the program, a minute was established in which some editors were commenting on everything that happened at home...
Everything seemed to be wonderful.The program had managed to connect more than ever with the public and this, grateful, was the first champion of 'Big Brother'. « People have the power «, says the song , a power that cannot always be controlled by who used it in the first place.
Because people who met on Twitter, who commented and chatted every day, did not lower the curtain when 'Big Brother' ended.They had formed a strong community. They began sharing television experiences and became friends In people who are in permanent communication throughout the year.
Soon the problems arrived.Perhaps it was in 'Big Brother 15' when the situation was dynamited.Telecinco offered, as always, his 'Big Brother' galas on Thursday nights, in which he issued a summary of what It had happened during the week, but the social audience, that community that had once been their best ally, began to accuse the chain of manipulation.They argued that those summaries did not reflect the reality of what happened in 24 hours , that they had followed the little finger.And that they were edited to favor some contestants over others.Misrepresenting situations, taking out conversations of context or, directly, not issuing relevant content that everyone had seen online.
Fans were pulling their hairs, outraged at this attitude.The accusation? 'Big Brother' cheated the viewers, not emitting the reality of what was happening in the house.Even a distinction was made between followers.those who watched the program 24 hours a day and the "galeros", those who only watched the galas and were at the mercy of what the producer wanted to tell them about what was happening .
The situation of tension between fans and program only grew.We all know how a topic can be twitched on social networks and when we refer to a television program the thing is not minor.The accusations of manipulation became a constant.The fans were in charge of making video captures of the moments that the space did not emit , and making them run through the network so that any Internet user could see it.
Thus, we reached the latest editions, in which surreal moments were lived, such as the victory of one nominee over another "for three calls." The social audience exploded.'Big Brother' had given the power to the fans and they had taken with pleasure.But now they put the program in check in situations they considered unfair .
The solution? Someone must have thought that the best thing to avoid the problem and that the producer would take control of what was happening in the house was to eliminate the 24 hours .It began the issue number 18 of 'Big Brother' , this year, one of the most catastrophic starts that is remembered.The anger of the fans for removing their favorite tool reached biblical proportions.If before they talked about manipulation, now the qualifiers rose in pitch to the stratosphere.
Perhaps it was not just for that.Maybe it also has to do a change of presenter that almost nobody has liked, a tiredness of the spectators after so many years...The truth is that the edition 18 that is in broadcast is reaping the worst audiences in its history.To the point that Telecinco has had to dispense with some of the prime time spaces where it was broadcasting (at the time of the fat cows, I arrive at have up to three prime times per week).The audience kept going down more and more, the boycott in networks did not decay...
Thus, Telecinco has been forced to make a historical decision that speaks to us and much of what the The future of television and how viewers, with their voice echoing loudly on the Internet, have taken control..He has recovered that broadcast 24 hours online that fans demanded so much.The consequences? In the first gala after this movement, the audience rose for the first time in the entire edition.Good news yes, but would this be enough to refloat the space?
Image | Telecinco
The social audience
The digital age is changing our lives in all aspects.Also in the way we watch television.The social audience is the audience that lives on the network.When a program is broadcast, many viewers comment on it.through platforms with Twitter .Above all, it is very fun to do it with reality TV formats.Hashtags, video captures, memes...for something it is a content thought to be viral. Related
That social audience has become more and more important for the programs.There are few spaces that encourage viewers to talk on social networks about what is being broadcast.This practice meets many of the benefits that characterize the new economy.There is a intimate connection with the brand, to which you can question from you to you.There is an immediacy in that relationship, a cause-effect reaction.The viewer is more than ever in the center: consumer-centric, one of the favorite words of the marketers.
'Big Brother' 24 × 7
2010 is the key year.Telecinco decides to get on the train of modernity and start broadcasting "live life" online. With the possibility that viewers could see what what happened in the house 24 hours a day .It was a great revolution.Already in the previous edition, the last weeks had been seen continuously on a television channel, but now it was passed to the Internet It didn't matter if it was at nine in the morning or at three in the morning, Sunday, holiday or business day. At any time, a fan could connect to the Telecinco website and feel accompanied by the inhabitants of Gran Brother '.
And, of course, commenting with other fans later on the vicissitudes of that 24-hour broadcast.Twitter became a magical meeting point where viewers loved each other and fought to defend their favorite contestants.Emotion did not rest at no time and "see 24 hours" became a playful activity of the first order for many followers.
'Big Brother' gave the power to the fans and they took it with pleasure, but they began to put the program in check in situations they considered unfair
For the program, the consequences were great.It created a strong network community, which followed the format almost minute by minute, which carried out (for free and passionate) a powerful advertising campaign like no company He can do it..It was the fans themselves, the ordinary people, the aupantes, the word of mouth worked.
And the audiences responded wonderfully.The 2011 edition, the 13th, or, as the former presenter, Mercedes Mila, 12 + 1 liked to say, is one of the most celebrated seasons, remembered with a lot of love from the spectators.Because it had a very good casting and because the spectators could share with the participants every vicissitude of the day to day.Success took Telecinco to prolong the confinement in the house.It has been the longest edition, with 25 galas The final added four million viewers, and a share of 28.2%, six points more than what was achieved by the previous edition.
It was a golden age .There were blogs that talked about the program, a minute was established in which some editors were commenting on everything that happened at home...
A (too) strong community
Everything seemed to be wonderful.The program had managed to connect more than ever with the public and this, grateful, was the first champion of 'Big Brother'. « People have the power «, says the song , a power that cannot always be controlled by who used it in the first place.
Because people who met on Twitter, who commented and chatted every day, did not lower the curtain when 'Big Brother' ended.They had formed a strong community. They began sharing television experiences and became friends In people who are in permanent communication throughout the year.
Soon the problems arrived.Perhaps it was in 'Big Brother 15' when the situation was dynamited.Telecinco offered, as always, his 'Big Brother' galas on Thursday nights, in which he issued a summary of what It had happened during the week, but the social audience, that community that had once been their best ally, began to accuse the chain of manipulation.They argued that those summaries did not reflect the reality of what happened in 24 hours , that they had followed the little finger.And that they were edited to favor some contestants over others.Misrepresenting situations, taking out conversations of context or, directly, not issuing relevant content that everyone had seen online.
Fans were pulling their hairs, outraged at this attitude.The accusation? 'Big Brother' cheated the viewers, not emitting the reality of what was happening in the house.Even a distinction was made between followers.those who watched the program 24 hours a day and the "galeros", those who only watched the galas and were at the mercy of what the producer wanted to tell them about what was happening .
War breaks out
The situation of tension between fans and program only grew.We all know how a topic can be twitched on social networks and when we refer to a television program the thing is not minor.The accusations of manipulation became a constant.The fans were in charge of making video captures of the moments that the space did not emit , and making them run through the network so that any Internet user could see it.
Thus, we reached the latest editions, in which surreal moments were lived, such as the victory of one nominee over another "for three calls." The social audience exploded.'Big Brother' had given the power to the fans and they had taken with pleasure.But now they put the program in check in situations they considered unfair .
The solution? Someone must have thought that the best thing to avoid the problem and that the producer would take control of what was happening in the house was to eliminate the 24 hours .It began the issue number 18 of 'Big Brother' , this year, one of the most catastrophic starts that is remembered.The anger of the fans for removing their favorite tool reached biblical proportions.If before they talked about manipulation, now the qualifiers rose in pitch to the stratosphere.
Fans of 'Big Brother' did not think about standing still for a moment.The boycott actions at space soon arrived, from concentrations in front of the chain to go online to see the Italian edition online or re-post the 12 + 1 edition on Thursday nights.Imagination is not lacking, of course.
Boycott? What we want to see the fans is Big Brother, and this year they are not broadcasting https://t.co/MNjuAnpVzi
-Miss (@ BeliRaySP) September 26, 2017
Perhaps it was not just for that.Maybe it also has to do a change of presenter that almost nobody has liked, a tiredness of the spectators after so many years...The truth is that the edition 18 that is in broadcast is reaping the worst audiences in its history.To the point that Telecinco has had to dispense with some of the prime time spaces where it was broadcasting (at the time of the fat cows, I arrive at have up to three prime times per week).The audience kept going down more and more, the boycott in networks did not decay...
Thus, Telecinco has been forced to make a historical decision that speaks to us and much of what the The future of television and how viewers, with their voice echoing loudly on the Internet, have taken control..He has recovered that broadcast 24 hours online that fans demanded so much.The consequences? In the first gala after this movement, the audience rose for the first time in the entire edition.Good news yes, but would this be enough to refloat the space?
Image | Telecinco
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