From the Orange Foundation they show us how the changes in the business fabric of our country are taking place thanks to the Internet and all its «friends»: the multiscreen, the social networks, the mobile, the cloud...If our (bis) grandparents saw us, they would not know how it is possible for us to buy a jacket by squeezing a few buttons.That if, as soon as we explained it, they would hook up without remedy.-The digital transformation of the retail sector shows us the keys to this process.Today we are going to study the ten trends that are being fundamental to change the way we buy.Do you aim?
1.The omnichannel of the retail sector
Behind this long word, there is a very simple explanation.Do you want to buy from your PC, or better using the tablet, or maybe from the smartphone...? You can do it from the store's website or through Facebook. A multitude of channels and they all take us to the same port: a satisfactory purchase.
2.Automation, customization and recommendation
Before you asked your mother for help to know if a pants fit you well.Now, the retail world offers you everything you need, and with just one click.Because everything is faster and easier, but it is also personalized for us, for our unique tastes.Yes, that online store already knows what to recommend you and how to seduce you with more than tempting discounts.
3.Mcommerce
Be honest, the first time you heard that someone was buying with his cell phone, you thought, like everyone else, that this person had gone crazy.What seems crazy to us today is not to take advantage of the smartphone, that ally that always accompanies us and that has become the perfect complement .
4.Click&mortar and Click&collect
The possibilities of the retail world are many.A trend that we also love consumers is to buy online, quickly and without complications; but then pick up the product at the store .Sellers know: we save shipping costs and they gain the opportunity to treat the customer directly.
5.Big Data and Fast Data
A feature whose logic falls under its own weight.If you go to an audience to sell him something, what do you think would be better: Know him and be able to offer you a product that we know will interest you , adequate to what you need, or not to know him at all and give blind sticks trying to reach him? Well, that.
6.The Internet of things
The Internet is no longer alone on the screen of our computer.It is in the objects that surround us every day .For stores, it is very helpful to be able to effectively track your orders and shipments , knowing perfectly how is the situation of your stock.For us, elements such as wearables are taking us to another dimension regarding the use we give to clothes and accessories.
7.Retail as-a-service
There has come a point where customer satisfaction is a top priority.Retail as-a-service is the construction of an authentic user experience, in which any discomfort is eliminated and each aspect contributes to a service improved. Working with the cloud , with all that information stored, makes it possible.
8.The social networks
We rely on the opinion of a friend.If instead of one, we have 10,000 on the quality of a product or a store, better than better.The social networks build community in every way : We laugh and cry, share and keep in mind that the person on the other side, giving us a comment, is as real as any of us.
9.Off-on convergence
That all this using the Internet does not mean that physical stores already do not serve, nor the personal relationship between seller and customer.Moreover the opposite.The retail knows combine the best of the offline world and the best of the online world to, again, conquer the consumer satisfying their needs.
10.Devices and technologies in virtual supermarkets
Sometimes, we are simply not able to resist all technological possibilities.If the pushbuttons in the home are an element that we love, what to say about solutions such as beacons or RFID tags that store data of all kinds.Not to mention the virtual world, a field in which advances leave us fascinated.
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