The cover of ‘The New Yorker ', meme 10 years later

On June 9, 2008, 'The New Yorker' published, as with each print run, a scathing cover .In it you can see a bookseller opening her shop while the neighbor next door receives an Amazon package.With it, illustrator Adrian Tomine wanted to denounce the unstoppable progress of the company founded by Jeff Bezos and the destruction of jobs.

Related

Nearly 10 years later , Jose Rosales rescued the cover in a tweet."Brutal cover", commented briefly.In a few hours, the tweet went viral, and cover memes appeared as mushrooms.Who subscribes to these lines He also made one, of course.We live in times of meme.

The cover and structure of the meme

The jokes, the covers and the memes have structure, although when we see it maybe the grace is diluted.Tomine has been working for years so that her critics of humoracido leave as thrown in the'The New Yorker 'and other means.And it is a genius.He can explain with an image what he considers a social problem.

At that time in 2008, Amazon was beginning to be seen as a problem for small businesses.To do this, it was necessary to go back a few years, when the giant was called Cadabra and began selling books.Bezos chose this product over CDs, computers, programs and videos.Books are affordable and there is a huge variety.

In addition, they can be cataloged by many parameters (target age, length, author, publisher, theme...) This is a perfect product to set up an online store worldwide in which the frontpage is an ad with personalized content.As I showed later with Goodreads, it is possible to use data mining to make recommendations.

Now Amazon sells everything, and many readers would not be able to understand the 2008 critique.But it was clear: Amazon ruins the neighborhood bookstore.Remember that in November 2007 Amazon had launched a revolutionary product.It was called Kindle was going to erase books from the face of the earth.

If the cover of Adrian Tomine is even more violent, it is because the bookseller and the Amazon client look at each other.Meanwhile, the deliveryman remains impassive."The thing does not go with me." And that is precisely the structure of the meme:

There is a desirable product (package and delivery).

A person who wants it (client).

There is another agent that falls behind (bookseller).

Indeed, it is the same construction of the meme'distracted boyfriend.Maybe that's why we also find crossovers interesting like the one below:

cover new yorker pic.twitter.com/sAsZ3xyapU

-nabysa (@nabysa) May 13, 2018

The important thing is to criticize the cover

Perhaps the Spanish-speaking culture and the love of constructive criticism, but the answers were swift.And there has been everything: defenders of the internet-based business model, booksellers criminalizing Bezos' company, those who place it on a pedestal...and who does not leave puppet with a head.

They highlight the answers of those who absolutely tip everything.For example, there were many comments (and memes) on the size of the pants of the dealer .In most cases, they placed him as a victim more of the system.One to laugh at, of course.

cover new yorker pic.twitter.com/MSNyku52S2

-nabysa (@nabysa) May 13, 2018

Nor did the criticisms at the time the store opened the store ., the distribution of Amazon to individuals (she lives in a portal) takes place at the last hour.First, the shops, which close to eat, and then the private deliveries when returning from work.Some jokes commented that the fault of sinking was of the bookseller.Madruga, man!

pic.twitter.com/oVONRIDIFQ

-Mr.Jimvill (@SrJimvill) May 14, 2018

The content of the box was another of the great targets.Why does everyone think it is a book? Weapons, stuffed animals or sex toys were some of the bets.Even Pepe Colubi I contribute to criticism of the way we understand the cover.Curiously, without saying any obscenity.

My interpretation: the girl has asked for a gun by Amazon to end the gathering of hipsters who stay every night drinking until so many in the warehouse from the library.pic.twitter.com/2elR5DZXEn

-Pepe Colubi (@pepecolubi) May 13, 2018

Twisting the meme to the limit

As with the meme'Distracted boyfriend ', which we had the opportunity to comment long ago, we also found metachistes or jokes at various levels, for example, changing the story or giving it an extra twist .The meme below explains with a rather gross humor the cover itself by speaking to its protagonists:

pic.twitter.com/mP9uqBfFHK

-Al Pacino (@ElPatochadas) May 12, 2018

In a comment to Colubi's tweet, another tweeter proposed an alternative by modifying Tomine's work.In this new scene, the dealer will deliver a package to the bookstore but it is closed .Go to the neighbor and at that moment the customer appears (which in turn is the bookseller).It makes sense if we consider that a good part of booksellers has a seller account on Amazon.

Well I imagined something else like that...pic.twitter.com/KlUcZ19I6A

-Chema Garcia (@ugh_fm) May 13, 2018

A lot of the jokes are too rude and we have preferred to leave them on Twitter.Others turn showcase books into objects that directly We can't put here.Fortunately, there are those that maintain a relatively acceptable level for PEGI 13:

pic.twitter.com/vBiTzbUm2m

-That Car (@Aquel_Carche) May 13, 2018

The meme based on the cover of Adrian Tomine has taken 10 years to appear.This makes it more difficult to determine where the next joke will appear .As Antonio Guillem, author of the photograph that gave rise to the meme'Distracted boyfriend 'said, "the merit is not even mine, it is the type that created the metaphor." Tomine nailed the expansion of Amazon, but the meme is not yours.

Images | The New Yorker

Comments

Is it a good idea to share photos of our children on social networks?

VGstockstudio/Shutterstock A few days ago it transpired that Gwyneth Paltrow, who has 5.3 million followers on Instagram, had had a small fight with her daughter, Apple Martin, after the 14-year-old girl called her mother's attention to climb to the social networks a photo in which she left.The important thing, beyond who is right, is that the issue has generated a discussion about where the limits on the information that parents should place they share their children on the networks. Related We often think in a wrong way that young people don't care about their privacy, a belief fueled by advertising campaigns they give because they share their personal life in excess or do not understand what they are exposed to.However, as I have written on some occasion on the subject, parents may have to worry less than they think, given that young people tend to to handle privacy responsibly.or, it should be the parents, and not their children, who were most careful with their o...

Why do young Spaniards want to be (at all costs) "popus" in social networks?

Through mobile, tablet or computer, teenagers are now connected at all times with their friends or strangers thanks to social networks, instant WhatsApp messaging or video platforms such as YouTube. According to data from the consultancy Comunica + por-, 40% of adolescents in this country are connected 24 hours a day, while 5 out of 10 connect until they go to sleep, and only 30% it is less than 3 hours a day.The intensive Internet connection is thus the modus vivendi of young Spaniards. Related In addition, this generation likes to use many media at the same time.While they watch television, listen to music, surf the Internet and connect to their social profiles, they may be doing their homework.social and apps to connect with your friends , like the popular WhatsApp, take your preferences .This is because, in the adolescent stage, people usually build their identity, wondering who they are and how others see them. Be accepted by peers They seek the acceptance of their peers ...

The 10 trends that have changed the way we shop from top to bottom

From the Orange Foundation they show us how the changes in the business fabric of our country are taking place thanks to the Internet and all its «friends»: the multiscreen, the social networks, the mobile, the cloud...If our (bis) grandparents saw us, they would not know how it is possible for us to buy a jacket by squeezing a few buttons.That if, as soon as we explained it, they would hook up without remedy.-The digital transformation of the retail sector shows us the keys to this process.Today we are going to study the ten trends that are being fundamental to change the way we buy.Do you aim? 1.The omnichannel of the retail sector Behind this long word, there is a very simple explanation.Do you want to buy from your PC, or better using the tablet, or maybe from the smartphone...? You can do it from the store's website or through Facebook. A multitude of channels and they all take us to the same port: a satisfactory purchase. 2.Automation, customization and recommendat...

The fourth century of the data guardian: this has changed the AEPD

October 1993.Bill Clinton has recently been elected president in the United States.Checoslovaquia has ceased to exist and the Medellin cartel terrorizes Colombia, while Pablo Escobar counts his last days.In the Spanish covers the future of Europe and democracy.There was talk of reforming the labor market and a new abortion law that would never be approved.Discussions resembled those of today, but a revolution was beginning to cook . Related The Internet was then something unknown to most of the population.In our country, there was a whopping 10,000 machines connected to the network (according to Red Iris data ).There were 10,000 web pages in the world.Mobile phones would be a luxury from the following year (1994); smartphones , still science fiction.Most of the inhabitants of the planet had not yet begun to leave the trail of data that haunts us today.And yet, that October of 1993 was born the Spanish Agency for Data Protection as a premonition of what was to come. everything ...

Tribes: the instant messaging app for musicians and their fans

Tribes, a startup of Spanish origin, has just launched a new free application that unites instant messaging, streaming music and the ability to connect musicians and fans Everyone with similar tastes. The application, which has just presented its mobile version for Android, allows you to create and join groups, called tribes, in which to comment, discover and listen to songs in streaming. Tribes, which has an intuitive interface and Colorist , offers more than 50 million songs to share and the possibility of creating and playing collaborative playlists in each tribe. »Music fans miss a place to interact with others fans and with our favorite bands, something like what was once MySpace, "explains its CEO and founder, Andres Sanchez through a statement." Social networks now play this role, but not They are designed or designed for music lovers.Using new available technologies such as messaging and streaming reinvent the concept and try to make Tribes the place of ref...

How to achieve the perfect selfie on Instagram (word of photographer)

That you raise your hand that has never taken a selfie ...Ok, you may not have finally uploaded it to Instagram because you have not left as favored as you thought, but all, at last and after all, we have succumbed to the temptation to photograph ourselves. If the reason why you have not dared to upload this snapshot to your social network is because you have not obtained the expected result, calm.It is not necessary to be the king or queen of the selfies, but here we are going to Offer a series of tips and tricks to improve your technique .Word of professional photographer. The light, the light... Let's recognize it.It has been difficult to find a photographer who wants to give us these guidelines.Not surprisingly, they usually work doing portraits, and the protagonist of their work is always in front of the camera, not behind. Therefore, Carlos Aires tells us that his main advice now is not to take any selfie ."The saturation is of such a magnitude that it seems ...

I want to be an eSports player, where do I start?

Nowadays, the eSports industry is something unbeatable for a rookie player .How many leagues are there? Where can you start playing professionally? without getting lost between forums and promotions? What requirements are necessary? If you are tempted to be an eSports player, read on. We are going to put a little order on this gigantic ecosystem that attracts more spectators and players every day and in which not only players, but also trainers, physiotherapists, lawyers and analysts of diverse people are involved, so if you want to train part of such a demanding industry, we already let you know: it requires a lot of discipline, commitment, companionship and sense of duty . PLAYING FOR FUN The common situation is usually the following: a player has been soaking up his favorite hobby for some time, consulting forums and improving his system in order to have a team capable of competing: headphones, a good keyboard and mouse, looking the best way to optimize the imput lag of ...

How to create animations online without touching a line of code

Although traditionally the photographic and video edition, the design of logos, the elaboration of posters and other disciplines were relegated to the professionals, the popularization of the Internet and the technological development have resulted in the birth of more tools simple to use that have brought this type of creations to all types of users. Today we will focus on those designed to design animations , something that we usually associate with complicated tasks and programming processes, however, it is possible to give rise to some of the funniest without touching a single line of code or download any software.These are the best online services that will allow us to do so. Make Web Video One of our favorites is Make Web Video, a site that is not only easy to use, but also has a vast and original selection of templates .For example, there are some to create cartoons , to design corporate videos, scrapbooks and others.Also, by passing over them, we can preview them,...

How to put music to a YouTube video without being deleted for infringing copyright

Upload a video to YouTube that contains a song may violate copyright and cause unpleasant consequences, from the removal of the video to, in case of repeated violations, the closing of the channel.However, put music on YouTube without infringing copyright is possible and there are several methods. Related You can take advantage of the functions of the portal that let you know if a song is usable and, in addition, monetize its use.It is also possible to access the archive of free songs made available by YouTube or, alternatively, go to one of the numerous Websites that host melodies with a Creative Commons license. But, we go in order with this little guide . All the options to upload music in a video The famous platform for watching and sharing videos introduced a system to discover how to use a particular song, even if it is covered by copyright. How to do it? Once the web has been logged in through the Google account, you must click on our image (or in the space for...

If you want to get rich on YouTube, you better not talk about politics

There are youtubers gastronomic, fashion, technology, games and almost anything that comes to mind, some of them with masexito and others with less.The illusion of all these new audiovisual communicators is to live from it and become the new Rubius.And it may be that someone achieves this dream... as long as he does not choose national politics as thematic. At least it is what emerges from a study recently published, prepared by teachers Vanessa Rodriguez Breijo, Jorge Gallardo Camacho and Javier Sierra Sanchez, from the universities of La Laguna and Camilo Jose Cela. Enel, concludes that Youtube is a territory that is not very fertile for political debate. selflessness for politics In fact, as highlighted in the conclusions of this investigation, the frequency, number of views and user interaction in the videos selected in the sample revealed that the viewers had less interest in politics that for other themes related mainly to entertainment and it seems, in addition, that ...

Network One Online

Search This Blog