The video has become the star content of the Internet .Without belittling the text or the audio, having better and faster connections to the network, both fixed and mobile, have favored its popularization That is why it is not surprising that we watch videos everywhere, although if there is a medium where it is becoming more and more weight, that is Facebook. If you have watched your wall you will have seen that every time your contacts and even you share more videos than any other type of content.Something logical because it is easy to consume and has a greater impact.Therefore, not only users but also many brands and media have been uploaded to the car of the video on Facebook.You are interested and you want to start creating connected video here you have six tips to succeed with your videos for Facebook.
The delexito keys of the videos for facebook
Obtaining a magic formula that guarantees us success of our videos for Facebook on any medium or platform is not easy.If we talk about video even less, but at least, we can analyze what the greats are doing to draw interesting conclusions.Let's look at six points that will help you be closer to Facebook.
1.Look for the special
The content to be shared must have something special .It is true that it is not easy to find something different or striking every day but you have to try it, because if it is not, few reasons we will be giving to our audience so that you are interested in seeing it.
And of course, if you are not interested in seeing it, much less will be in sharing it with your friends.Therefore, you have to work that primary idea.Fortunately, the special content can be so varied that nothing impressive or super spectacular is necessary , just something funny, emotional or uncommon to produce that first wake-up call.
2.Id direct to the important
Stealing time from the viewer is very complicated, even more on the Internet where there are hundreds of possible distractions.If you are a regular user of social networks, you will know, so the videos that are made should go directly to the subject try, trying that during the first three or five seconds it is very clear which is the proposal of the video .But even if we take into account that we can take advantage of the automatic reproduction that Facebook offers.
A shocking image, a phrase...and look for something that says to the viewer "Hey! You must look at this if or if." If we succeed, we will have taken an important step to achieve a connected video.There is much more work ahead, the most important being to show that it was worth the user to pay attention.
3.Time counts
If going straight to the important thing is something key, so is the total time of the video.As we said, stealing time from the user is complicated, therefore it is not worth wanting to extend what we are going to have details that provide little.Summarize and try to tell everything you want in the shortest possible time.
Another advantage of being concise is that we will gain some extra reproductions among those users who want to see in more detail some specific moment of the video.If you notice, the best Facebook videos last less than a minute.
4.Know how to count things without the need for sound
Audio has always been a powerful tool in everything related to multimedia content.Thanks to it, the ability to immerse and connect with what is being shown can increase or decrease.But despite everything, on Facebook The sound is much less important.
A large percentage of the videos for Facebook that are played on the social network are made without sound. Therefore, think well if your video tells what you want to tell without the need for voiceovers, etc.If not, maybe you can help them with subtitles or some kind of graphic or text that guides the viewer and helps him understand what he is seeing.
5.The miniature matters
Al Just like on YouTube or other services, the thumbnail of your video is a very important element. Choosing a suitable image that is capable of awakening the viewer's interest is the key to achieving greater success.
Think of these images as a plate of food.If what you see on the plate does not look good, it will not matter to you, then it tastes great because you will not taste it directly.If the miniature is unattractive or descriptive, it will go unnoticed by the user, who will not see the need to play the video.
6.The title
Knowing the bases at the time of carrying out the production of each video is important also refine with the title .Using a suitable title as well as a good indicative text in the publication is also important, since if you hit the spot you will have a greater number of interactions than if you leave everything to chance.
The video on Facebook, a great opportunity to reach more people
The video in general and on Facebook in particular represents a great opportunity to reach more people .For reasons such as those already mentioned, if it is easy to consume and has options to impact, in addition to being very compatible, make the interest in its creation has increased.
This currently means that many users, but above all, media, brands and agencies, are looking for creatives of the video, because the reach you have with a video can trigger the audience of any profile of Facebook .
That yes, unultimo advice that many will have already intuited: the content must be native .That is, nothing to put on your wall a link to YouTube or any video platform.Zuckerberg's social network doesn't like it and it's obvious.
Facebook wants its users to be as long as possible within the network .Therefore, if we insert a link that leads, for example, to a YouTube video, the network will take it as a threat Therefore, it will not enhance its viability so much, while if we upload the video natively to Facebook, it will do everything possible so that, if it has minimal success, it will reach even more people, something that makes the rest of users more time inside and not browsing other pages or services.
So you know, the video on Facebook is already a key piece and despite the work it requires it is available to everyone, it's just a matter of bringing out all our creativity and following some basic tips to optimize each production.
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