Bookface: fit your face into books for everyone to talk about them

The profiles of Taylor Swift, Ariana Grande or Selena Gomez, with 100, 102, and 106 million followers respectively , are the most visited and followed by Instagram, as we already published in the article 'How do the big Instagram celebrities get so many followers?' However, a small bookshop in Bordeaux (France) is also peting it on this social network thanks to the creativity of its employees and customers.The Mollat ​​library opened its doors in 1986, being the first independent bookstore in the French country, now its Instagram profile accumulates almost 50,000 followers thanks to its workers.In their free time, they began taking photographs using the 'Bookface' technique, which consists of matching your face (or any other part of the body) with the image of the book holder.

Although it is a very original idea, this small library in Bordeaux has not invented anything, because this technique has already been used by businesses from other corners of the world.Yes, the gallery created by Mollat ​​bookstores is incredible and is updated daily with covers that interact with their faces and those of many customers.They have achieved a 'literary collage' in which books come alive and Instagram followers talk about them. Don't miss it!

The new fashion in networks: Bookface

The phenomenon 'Bookface' already has its own hashtag and is sweeping social networks.Fitting the face on a book cover is becoming a game to recommend copies.It all started A couple of years in the New York Public Library, when Morgan Holzer, then responsible for the equipment, was looking for new formulas to encourage reading, as we have been able to read in La Vanguardia.