Large companies suspend their YouTube advertising

Large companies and international banks have withdrawn in recent days their advertising from YouTube and Google in a sign of disagreement about the controversy that British newspapers like The Times and The Guardian have brought to light, which denounced that the video platform would be showing ads in hate videos, from terrorist supporters of the Islamic State, from David Duke, former leader of the Ku Klux Klan or Klan, or from a homophobic priest who recently celebrated the killing in the gay club in Orlando.

The first who decided to suspend their YouTube advertising so that their brands did not appear in this type of videos were UK banks such as HSBC, Royal Bank of Scotland and Lloyds , as well as the retail chain Marks&Spencer.

withdraw your YouTube ads

However, when dealing with global problems, the issue has spread throughout the world and the French communication agency Havas , responsible for Kia's announcements, has already joined the boycott campaign , Hyundai and O2.In the same way, the corporation J ohnson&Johnson, Verizon and AT&T has also announced the suspension of all its advertising on the Google video platform.Other brands than before Withdrawn their ads are as well known as Audi, L'Oreal and McDonald's.

Now, YouTube faces a financing crisis because all these companies believe that Google has violated its advertising rules, which prohibit violent content, that propagate the so-called hate speech, pornographic and controversial or about sensitive people or events.

The search engine company has apologized for its bad practices. In addition, according to El Mundo, the financial blow for YouTube will not be so strong since much of its revenue does not come from advertising from large companies, but from small and medium-sized companies that cannot pay for a media space.

Featured photography: Pixabay.com

Source: The World

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