All (or almost) all the people in our environment use WhatsApp , one of the most used messaging services worldwide with more than one billion active users.And its notoriety and popularity They give it a unique opportunity to generate income.As its managers are aware, as they have collected media such as Xataka, the company owned by Facebook has begun to develop experiments so that companies can chat directly with users through of bells, to provide technical support or customer service.
As we know, before WhatsApp was acquired by Facebook, its business model consisted of charging an annual subscription that allows us to use the service. But when the purchase was formalized, the Service charge was eliminated and, since then, the service does not generate revenue.
The new whatsapp service for companies
From the beginning, WhatsApp does not seem to have changed its idea of not showing ads to its customers. Therefore, they are working on new ways of revenue such as the development of specific tools for companies to achieve that The service is profitable.In fact, nowadays, companies already communicate with their customers through WhatsApp and the company does not want to lose the opportunity to create an exclusive system for businesses, which do not have to have a profile associated with phone number.
In addition, according to the latest information, WhatsApp is already testing this system with some companies that are part of the incubator of startups'Y Combinator'.One of the points that are working is to prevent these tools allow the sending of spam messages.Although the company has not yet specified a launch date for this service , it will be very attractive for companies because it will allow them to have a large customer base through a service with which they are fully familiar.
Source: Xataka
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