Orange will allocate a total of 21.4 million euros this summer to respond to the largest increase in traffic that will occur at this time in tourist locations.
This year, in addition, the exceptional circumstance derived from the new European Union rules on roaming is inaugurated. This fact obliges mobile phone operators, such as Orange, to make additional plans for reinforcement for the increase in traffic that this may mean, especially in countries such as Spain, which is one of the most important tourist receivers throughout the year and especially in the summer.
The growth of traffic that Orange is measuring in its network with respect to last year already reaches values of 80%. To this increase, we must usually add in summer the derivative of the growth of foreign tourists (whose number could rise this year around to 10%.) In addition, due to the new regulations, tourists who used data last year could now double their use and many others who did not, could begin to do so.Taking all this into account, foreign visitors They could increase their usage profile this summer by up to 132% and roaming traffic in tourist destinations could be multiplied by four compared to last year (estimate August 2017 vs August 2016).
Greater reinforcement in tourist municipalities with up to 2,000 inhabitants
Like every summer, Orange is developing this year a plan, valued at around 9.8 million euros, to intensify its 4G deployment in municipalities with a holiday profile of up to 2,000 inhabitants. To do this, The company has deployed 246 new 4G stations and, in order to guarantee the capacity of its network, is executing a plan to expand its fourth generation infrastructure already installed in previous years.This plan will affect another 222 stations in its network, in order to to guarantee the optimum levels of service usual in populations considered as a tourist objective.
But also, taking into account the exceptional increase in traffic that can be produced by the new roaming regulations, Orange is developing a project valued at 11.6 million euros , to resize your network , in order to respond to this additional demand.This plan contemplates the allocation of more traffic channels where customers require it to absorb these traffic increases and ensure the maintenance of service quality.
Everywhere, to use the mobile also outside the EU
In addition, to facilitate the use of the mobile to those customers who travel beyond the territory of the EU , Orange premiered on June 15 the new roaming bonus Everywhere , which will allow its residential clients, both contract and prepaid, to remain connected with their clients when they also travel outside the European Economic Area, without worrying about the consumption of their mobile communications.
With Everywhere, the client pays only the days that his cell phone is used abroad, since the activation of the bonus is free and has no monthly fixed fees or commitment to stay, so that he can control his roaming expenses and You will not have surprises on your bill, while enjoying making calls from your mobile and browsing with 4G coverage (in those places that have it).
These are the main features of the new Orange bonus. In the US, Switzerland, Canada, Chile, China, Japan, Morocco, Mexico and the Dominican Republic (all of them already with 4G mobile coverage):
- 100 MB to navigate 24 hours for a daily fee of 5 euros.
- 30 minutes to call for 24 hours for a daily fee of 5 euros.
- No activation cost or monthly fees.
- You only pay the fee the day you speak or browse in any of the countries included.
- It is automatically renewed when 100MB or 30 minutes have finished.
In 24 other countries and territories: Andorra, Argentina, Brazil, Colombia, Ecuador, El Salvador, Guatemala, Guernsey Island, Honduras, Isle of Man, Faroe Islands, Jersey Island, Monaco, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, San Marino, South Africa, Turkey (incl.Turkish Republic of Northern Cyprus), Uruguay and Venezuela.
- 50% discount on calls made and received for a daily fee of 1 euro.
- The fee is only charged the day it is spoken.
- Discount applicable to the price per minute of the Basic Roaming Rate in the corresponding country.
Source: Orange Blog
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