Why do young Spaniards want to be (at all costs) "popus" in social networks?

Why do young Spaniards want to be (at all costs)

Through mobile, tablet or computer, teenagers are now connected at all times with their friends or strangers thanks to social networks, instant WhatsApp messaging or video platforms such as YouTube.

According to data from the consultancy Comunica + por-, 40% of adolescents in this country are connected 24 hours a day, while 5 out of 10 connect until they go to sleep, and only 30% it is less than 3 hours a day.The intensive Internet connection is thus the modus vivendi of young Spaniards. Related

In addition, this generation likes to use many media at the same time.While they watch television, listen to music, surf the Internet and connect to their social profiles, they may be doing their homework.social and apps to connect with your friends , like the popular WhatsApp, take your preferences .This is because, in the adolescent stage, people usually build their identity, wondering who they are and how others see them.

Be accepted by peers

They seek the acceptance of their peers and live to some extent outside the adult world.It was always like that, and it will always be this way, but now, with social networks, the ability to communicate has multiplied, and the results of that communication, in addition, you can know instantly.

When they are going to publish content on the network, the kids wonder that they want others to know about them, omitting what they are not interested in.And much of what they are going to say is based on audiences, since the goal many Sometimes it is that every comment, photo or video that goes up exceeds in responses and traffic to the previous one .Social networks make young people feel free and independent, since they consider it a space outside surveillance of adults and where, in addition, there are no limitations.

Why do young Spaniards want to be (at all costs)

Ser'popu 'is a value in itself

According to Comunica + por-, 90% of Spanish teenagers want to be visible and be seen in order to be popular and have many friends .Being "popu", as colloquially the boys and girls of any institute or primary school in their last courses, it is an end in itself and a rising value.

The goal is to add likes, followers, subscribers, friends or comments, although for this they have to display more of the account.That "popularity", which in many cases boasts, helps children to distinguish themselves from rest, while integrate with the online community .

We are facing an important issue that moves rivers of ink (cybernetics) on the Internet. If you ask Google "how to be popu in social networks", the search engine responds with more than 13 million pages that will give you profuse lists of tricks, tutorials, testimonials and even books on the subject.This eagerness for popularity has also been reinforced by television programs such as reality shows and contests with children or teenagers, which become a brief period to anonymous people in true media phenomena.

Beyond the goals they score, many children today value Messi or Ronaldo for the millionaire accounts of followers who treasure these stars, and they also know by heart the number of subscribers of their favorite youtubers, although they cost them later God and help remember how many inhabitants Spain has or how many countries form the European Union.

It's not the same 'pop' as famous

In any case, and after talking with some of the protagonists of this story, we must distinguish between "popus" and celebrities.The first are the acquaintances of the institute or the neighborhood who have stood out for weaving a wide network of relationships through the Internet .The seconds are, indeed, the stars of the media firmament and the world of entertainment that dazzle teenagers across the planet through millions of followers or subscribers accounts.

Why do young Spaniards want to be (at all costs)

Clara (13 years old), who is in second grade at ESO in an institute in the center of Madrid, explains it to us.Clara connects every day for at least an hour and a half, and especially spends that time on WhatsApp, Instagram , Musical.ly, Snapchat, Twitter and YouTube.Clara is not considered "popu" on the Internet and says that a basic requirement to be is to accept everyone on the networks.

Marcos (13 years old) is a YouTube fan, and he already has his channel on the video platform, where he broadcasts his own games with his favorite games.He assures that he is not interested in being popular on the networks, although he wants to Increase your subscriber base to your video channel and watch with envy youtubers that today are almost registered brands, such as Fernanfloo or Rubius.Marcos counts as from 100,000 subscribers, the channel gives you a silver prize.material to get it one day.

The popular take care of their clothes

Elia (15 years) acknowledges that "a barbarity" is connected-between two and three hours a day passes on social networks-"The 'pops' of my institute dress well and go with brand sportswear", says Elia, who is mostly hooked on Instagram, WhatsApp, Snapchat and YouTube.She believes that someone in her school can be considered "popu" when she passes 1,500 followers on any social network .

"Un'popu 'also has to be seen and left a lot" , add, and explains that there are meeting places where the best known by social networks are to meet others of his condition, "and they smoke and drink." "I do not consider myself 'pop' because I do not like to be and God does not know me.On Instagram, which is where they follow me most, I do not reach 400", adds Elia.

Anyway, that "popu" is the modern and digital version of the cool uncle of a lifetime, or the beautiful girl, but above all it is the expression of a youth who is still looking for his place in the world.

Images | iStock

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