Manu Moreno: «No one has ever taught us how to use social networks»

'I also got it brown on the Internet' is a book that, with a casual language, makes a review of the history of the main blunders committed by companies, famous people and anonymous users on social networks, about all on Twitter.Knowing these "brown messes", many of them very recognizable, the author Manu Moreno (@trecebits), invites the reader to lose the fear of making mistakes and learn from the mistakes of others to avoid such slips or, if They have already occurred, manage the reputational crisis in the most natural and honest way possible.

Manu Moreno, a degree in Journalism from the UC and a Master in Journalism from the CEU San Pablo University and El Mundo, is also the author of 'The great book of the Community Manager' and How to succeed in social networks'.

'I also got it brown on the Internet'...if you had to put this book on a bookshelf in a bookstore, where would you put it: humor, science fiction, self help (why learn from errors)...?

Difficult question, because the book could be considered humorous, to collect in a fun way the most popular blunders on social networks, but it can also be considered as a company book, which allows improving areas such as online marketing and Social Media.In addition, it not only helps in corporate environments, because it also plays a didactic function by helping anyone manage their personal social networks and, above all, not being afraid of making mistakes in them.to get the most out of social networks, so the important thing is not in which shelf would be placed, but that the readers are encouraged to learn and have a fun time reading it, they take it from the shelf that they take it.

It is normal to be wrong at some point if we spend 10% of our time awake updating the networks

When was the book's edition closed and how many "brown messes" could there have been since then?

The edition of the book closes in early summer and since then...there have been thousands of blunders on social networks.Every day mistakes are made, taking into account that we spend, on average, 1 hour and 49 minutes connected to our profiles every day.It is normal to be wrong at some point if we spend 10% of our time awake updating the networks.

Did you have the feeling that 'I also got it...' was an expired book before it was published? That is to say, as there will continue to be "brown messes", it could be an endless book...

Well, to elaborate the book I handled more than 1,000 stories of blunders and it was hard to select the little more than 100 that make up "I Also La Parda on the Internet".I am aware that there will continue to be slides in social networks , but I don't care.The examples included in the book have been selected so that the reader can learn from the mistakes of others, if there are more failures in the future than we can learn...we will have to consider a new book!

In fact, there is a Twitter profile that is already alive commenting on the most recent messes...

Yes, it is the official account of the book.In @YoTambienLaLie new paws are collected every day and the most important thing is that it is the tweeters themselves who send us those errors they discover in the networks using the hashtag # YoTambienLaLieParda.

Why do you think they are so brown in social networks? Too much information-infoxication, or too much hurry when it comes to hitting the button?

Mainly because no one has ever taught us to use social networks.We have opened profiles without knowing what we have to do to get more out of them and, generally, we use them learning from the mistakes themselves, experiencing the new functionalities, copying what Our friends make...We do not read the contract we signed with each social network when we subscribe to them and we do not know to which clauses we have given our consent...In addition, the immediacy and speed often leads us to not use five seconds in checking the correctness or the implications that the publication that we are going to have on social networks may have....But to summarize, I would say that we brown it in social networks because we do not use them with temperance and common sense, two fundamental values.

Famous artists, politicians, athletes, media...what category is the top in "lios pardos"?

In all of them, daily slips are made on social networks...and precisely because they are the main characters or very popular companies, mistakes become more important.

You also include a compilation of company slips and a selection of fun community managers...have some brands gone out of hand to be so "close"?

I do not think so.If when planning the presence in social networks it is estimated that the company should be close, use an informal tone when interacting with its followers and a coherent strategy is followed, there does not have to be a major problem.The mistake is not to plan the presence in social networks and, for example, not to have planned a plan of action in case of possible slips, either due to excessive proximity or for any other reason.

Let them talk about me, even if it's wrong...What percentage of "brown messes" do you think are made on purpose to get audience or relevance?

It is possible that some try to draw attention to purpose, but in the same way they do in real life.That is, how many assemblies do not, generally famous second class, to go out in magazines? Invented romances, stolen photos that are actually posed...That, transferred to the universe of social networks, could be comparable to inventing a polemic on Twitter just to get attention and talk about one...but momentarily, Because social networks in the end put everyone in their place...and Internet users, when they feel they have been cheated, do not usually forgive.

The problem comes when we don't know how to react to the error and cause a snowball effect

And if erring is human...how can we avoid bundling it in the networks? And once the crisis is created, what can we do?

The first thing is to dedramatize the error and think that nothing happens to be wrong in social networks.If we do, it should be enough to apologize and that's it.The problem comes when we do not know how to react to the error and cause a ball effect Snow and its consequences grow to generate an authentic crisis 2.0.Generally, in the face of a crisis 2.0, the pattern of action is clear: 1.Realize the error as soon as possible.2.Estimate the scope of the error.3.Possible responses..4.Make decisions to establish which strategy to follow.5.Control and monitor the actions carried out to estimate if crisis 2.0 is being mitigated.If the result is no, change strategy.

In the book, not everything is slippage, there are also examples of what has been done well...

Sure! There are many examples of good work in social networks both in the book and every day on each of the platforms.From them we must learn to improve the management of our profiles, both personally and professionally, so in a book of clear didactic vocation-without forgetting the sense of humor-it was also necessary to collect cases of success that inspire us in our browsing social networks.

Comments

Internet of plants: a tomato knows as much about networks as you

The possibility of plant species communicating through complex networks, what some scientists have called the internet of plants , is an issue that has been discussed for a long time, at least 20 years.It was in 1997 when the scientist Suzanne Simard , from the University of British Columbia in Vancouver (Canada), published a study in the journal Nature on how Forest plants use complex systems where species exchange nutrients, send warning signals and relate to the environment. Although there is no scientific consensus, several investigations seem to support this hypothesis.If confirmed, as we read in a fascinating report by the Sinc Agency, the forests would act as huge structures that are articulated under the soil through a network in which factors invisible to the human eye interact and can determine the future of the climate.Understanding how it works is the challenge that even science faces. internet of plants and the wisdom of forests The premise of Suzanne Simard ...

New setbacks for conspiranoicos: radiofrequencies do not affect health

New evidence published by the Scientific Advisory Committee on Radio Frequency and Health (CCARS) in its 2016 Radio Frequency and Health Report indicates that there are no adverse health effects derived of exposure to radio frequencies emitted by mobile phone antennas or radio and television broadcasting.No evidence has been found on the danger in wireless systems (Wi-Fi) or airport scanners. The new 2016 Radio Frequency and Health Report collects, updates and analyzes the scientific evidence on the subject for the period between January 2013 and June 2016. radio frequencies are not dangerous According to the conclusions of the report " the critical analysis of the evidence supports that there are no technical or sanitary reasons that justify the arbitrary and discretionary imposition of more demanding exposure limits than those recommended by WHO-ICNIRP and the Union European ", while the application of more restrictive limits" would imply increasing the n...

GIF history: where they come from and where they are going

Funny, witty, curious... GIFs have already become a regular resource in social networks and messaging applications and have become part of our daily lives and jokes.It is an image format that has evolved significantly throughout its history and is experiencing a new awakening. In fact, to find its origins, we must go back more than twenty years ago .A moment in which they had little to do with what we know today and an evolution that we could not stop review.So let's find out where they come from and try to catch a glimpse of where they are going. What is a GIF The word GIF responds to the acronym of Graphics Interchange Format , or what is the same, graphic exchange format.A term for the graphic format used in the network for both static images and animations.In more concrete terms, it supports 8 bits per pixel and allows you to display images with up to 256 colors simultaneously-limited by a palette of 16 million-. This particularity makes it a perfect ally of infogr...

Amazon Prime Video arrives in Spain: this is all you need to know

That during the last years there has been a change in the way we enjoy audiovisual content is an obvious reality, as reflected by the huge popularity of streaming services like Netflix and the like.A context in which new competitors are constantly added and that, after the landing of this company in our country just over a year ago, is in full transformation. In fact, today we have learned of the incursion of a new protagonist in this area.Yes, because Amazon Prime Video has just arrived in Spain .A landing that takes place only two weeks away that of HBO, which culminates in a 2016 sown of changes.But, what exactly does it consist of? What advantages and disadvantages does it have compared to the "of its kind"? WHAT AMAZON PRIME VIDEO OFFERS The type, quality and quantity of movies and series offered by the service will be key when determining your success.A catalog a priori smaller than that of HBO and Netflix, but in which we find titles like Seinfield , Into...

What we know and what we suspect in the new Facebook algorithm change

"In my time, we read the newspaper in Facebook ".By 2020, nostalgia has taken over billions of people.In its memory, 2018, when Facebook stopped being Facebook to become Facebook again.Paraiso of engagement for brands and media, land paid for clickbaits and fake news, the social network of Mark Zuckerberg has given a rudder to his algorithm. He wants to return to his origins .And this is what will happen. Related If something goes well, to change it.40.653 million dollars entered in 2017.More than 2.100 million active users per month, a quarter of the world's population.But Zuckerberg is not one of those, of which they are.Want a Facebook with more social connections between people and less presence of brands and media .And what do your users want? Nearly two-thirds of American adults consume news on social networks.More than half do so on their Facebook walls.Pew Research Center data points to a clear trend: Facebook is becoming a media platform.54% of Facebook u...

No kidding: selfitis exists and can be a problem

Sometimes one thinks that social networks were created to share photos of faces putting on little bones and images of dishes overflowing with appetizing foods or, better, of faces putting little bones in front of plates overflowing with appetizing foods in the same shot.is to see faces, faces, faces...all of them smiling, as if looking at the smartphone mirror was the height of happiness.And it does not seem that there are so many beautiful and happy people, or maybe yes, that you go Namely.What envy. Well, what we're going to do: Janarthanan Balakrishnan psychologists from the Thiagarajar School of Management in India; and Mark D.Griffiths, of the Nottingham Trent University, in the United Kingdom, have published an article in the International Journal of Mental Health and Addiction entitled 'A study on' Selfitis', which names this mania of going around the world taking pictures of oneself, as if beyond our curls the world had been destroyed by that meteorite th...

Twitter shows the best of ourselves (it wasn't always going to be the worst)

In the era of social networks, accustomed to interact daily with Facebook, Twitter, Instagram, Google or WhatsApp, we forget that these tools are phenomenal in the History of Humanity capable of mobilize hundreds of thousands of people in very different geographical locations in a matter of hours or even minutes. Already in the past, Twitter has asserted its more social dimension to mobilize people, companies or organizations and also, from a broader perspective, feelings of solidarity and support or also of rejection and repulses towards causes with an important mediatic impact.Recently, Twitter was once again the engine of solidarity after Dortmund's explosions as the Borussia Dortmund team bus passed on its way to the local stadium on the occasion of the Champions League match between the Borussia and the Monaco. These explosions did not have the devastating effect that they could have caused , so that everything remained in a major social commotion at international lev...

Most apps for children violate your privacy

Do you know if apps with which children enjoy their safety? A team of researchers from the International Computer Science Institute (ICSI) of the University of Berkeley has studied compliance with the Online Privacy Protection Act (COPPA) in these mobile applications for the little ones, through a scalable dynamic analysis that allows the automatic evaluation of privacy behaviors of Android apps. After studying 5,855 applications aimed at children, the research concludes that most of these apps, 57%, violate the privacy of their users mainly due to the use of data by third parties. apps for children and privacy Although many apps offer options in their configuration to respect the federal law that protects minors in the United States, by disabling tracking, their results suggest that a majority of applications either do not use these options or propagate them in wrong way. In addition, researchers believe that 19% of apps for children send user IDs to third parties to show ...

Are social networks damaging democracy?

The revelations according to which Russian agents inserted ads on Facebook that tried to influence the 2016 US elections raise a disturbing question: is Facebook bad for democracy? As an expert in the social and political repercussions of technology, I think that the problem is not exclusively from Facebook, but that it is much broader: Social networks are weakening some of the conditions that have historically enabled the existence of national states democratic. I understand that it is a dramatic statement, and I do not expect anyone to believe it immediately, but considering that almost half of all potential voters received false news promoted by the Russians in Facebook is an argument that must be debated. Associate Professor of Philosophy, Director of Center for Professional and Applied Ethics, University of North Carolina-Charlotte How we create a shared reality Let's start with two concepts: the "imagined community" and the "bubble filter". ...

This is how visual challenges star in some of the most viral content

Constantly, we all receive in our mail, our WhatsApp or our Facebook account, games that try to test our ingenuity, imagination or visual skill.There are a thousand types, more fun or darker.But they have one thing in common: we cannot avoid trying them and see if we are able to solve them .This is how the visual challenges star in some of the most viral content of the network. Visual challenges, why are we crazy? The visual challenges are games.So, they attend to this playful and fun part that people have no choice but to feed from time to time.They are pure and hard entertainment, with no more pretensions, and that desire to Having fun represents one of the main features that are sought when surfing the Internet . Another of the qualities for which they succeed is because they challenge the mind directly.Human beings love that feeling of feeling a little troubled, somewhat lost, but convinced that there is a solution to that enigma to which, sooner or later, it will come.Rathe...

Network One Online

Search This Blog