'I also got it brown on the Internet' is a book that, with a casual language, makes a review of the history of the main blunders committed by companies, famous people and anonymous users on social networks, about all on Twitter.Knowing these "brown messes", many of them very recognizable, the author Manu Moreno (@trecebits), invites the reader to lose the fear of making mistakes and learn from the mistakes of others to avoid such slips or, if They have already occurred, manage the reputational crisis in the most natural and honest way possible.
Manu Moreno, a degree in Journalism from the UC and a Master in Journalism from the CEU San Pablo University and El Mundo, is also the author of 'The great book of the Community Manager' and How to succeed in social networks'.
'I also got it brown on the Internet'...if you had to put this book on a bookshelf in a bookstore, where would you put it: humor, science fiction, self help (why learn from errors)...?
Difficult question, because the book could be considered humorous, to collect in a fun way the most popular blunders on social networks, but it can also be considered as a company book, which allows improving areas such as online marketing and Social Media.In addition, it not only helps in corporate environments, because it also plays a didactic function by helping anyone manage their personal social networks and, above all, not being afraid of making mistakes in them.to get the most out of social networks, so the important thing is not in which shelf would be placed, but that the readers are encouraged to learn and have a fun time reading it, they take it from the shelf that they take it.
It is normal to be wrong at some point if we spend 10% of our time awake updating the networks
When was the book's edition closed and how many "brown messes" could there have been since then?
The edition of the book closes in early summer and since then...there have been thousands of blunders on social networks.Every day mistakes are made, taking into account that we spend, on average, 1 hour and 49 minutes connected to our profiles every day.It is normal to be wrong at some point if we spend 10% of our time awake updating the networks.
Did you have the feeling that 'I also got it...' was an expired book before it was published? That is to say, as there will continue to be "brown messes", it could be an endless book...
Well, to elaborate the book I handled more than 1,000 stories of blunders and it was hard to select the little more than 100 that make up "I Also La Parda on the Internet".I am aware that there will continue to be slides in social networks , but I don't care.The examples included in the book have been selected so that the reader can learn from the mistakes of others, if there are more failures in the future than we can learn...we will have to consider a new book!
In fact, there is a Twitter profile that is already alive commenting on the most recent messes...
Yes, it is the official account of the book.In @YoTambienLaLie new paws are collected every day and the most important thing is that it is the tweeters themselves who send us those errors they discover in the networks using the hashtag # YoTambienLaLieParda.
Why do you think they are so brown in social networks? Too much information-infoxication, or too much hurry when it comes to hitting the button?
Mainly because no one has ever taught us to use social networks.We have opened profiles without knowing what we have to do to get more out of them and, generally, we use them learning from the mistakes themselves, experiencing the new functionalities, copying what Our friends make...We do not read the contract we signed with each social network when we subscribe to them and we do not know to which clauses we have given our consent...In addition, the immediacy and speed often leads us to not use five seconds in checking the correctness or the implications that the publication that we are going to have on social networks may have....But to summarize, I would say that we brown it in social networks because we do not use them with temperance and common sense, two fundamental values.
Famous artists, politicians, athletes, media...what category is the top in "lios pardos"?
In all of them, daily slips are made on social networks...and precisely because they are the main characters or very popular companies, mistakes become more important.
You also include a compilation of company slips and a selection of fun community managers...have some brands gone out of hand to be so "close"?
I do not think so.If when planning the presence in social networks it is estimated that the company should be close, use an informal tone when interacting with its followers and a coherent strategy is followed, there does not have to be a major problem.The mistake is not to plan the presence in social networks and, for example, not to have planned a plan of action in case of possible slips, either due to excessive proximity or for any other reason.
Let them talk about me, even if it's wrong...What percentage of "brown messes" do you think are made on purpose to get audience or relevance?
It is possible that some try to draw attention to purpose, but in the same way they do in real life.That is, how many assemblies do not, generally famous second class, to go out in magazines? Invented romances, stolen photos that are actually posed...That, transferred to the universe of social networks, could be comparable to inventing a polemic on Twitter just to get attention and talk about one...but momentarily, Because social networks in the end put everyone in their place...and Internet users, when they feel they have been cheated, do not usually forgive.
The problem comes when we don't know how to react to the error and cause a snowball effect
And if erring is human...how can we avoid bundling it in the networks? And once the crisis is created, what can we do?
The first thing is to dedramatize the error and think that nothing happens to be wrong in social networks.If we do, it should be enough to apologize and that's it.The problem comes when we do not know how to react to the error and cause a ball effect Snow and its consequences grow to generate an authentic crisis 2.0.Generally, in the face of a crisis 2.0, the pattern of action is clear: 1.Realize the error as soon as possible.2.Estimate the scope of the error.3.Possible responses..4.Make decisions to establish which strategy to follow.5.Control and monitor the actions carried out to estimate if crisis 2.0 is being mitigated.If the result is no, change strategy.
In the book, not everything is slippage, there are also examples of what has been done well...
Sure! There are many examples of good work in social networks both in the book and every day on each of the platforms.From them we must learn to improve the management of our profiles, both personally and professionally, so in a book of clear didactic vocation-without forgetting the sense of humor-it was also necessary to collect cases of success that inspire us in our browsing social networks.
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