Mature to the conquest of the internet, the first step to invade the planet

An any-tomorrow morning any more-entertaining morning waits for her in the traffic jam listening to Spotify's musical suggestions when, suddenly, you realize that each song sounds like a bad version of a previously heard melody. In the afternoon, you go to the premiere of the billboard and, a few minutes later, you turn around in the armchair, listing the times that the young director quotes classic thousand times seen in his images. Already at night, you meet a person in that old club of the eighties that is still open between establishments that sell organic "detox" juices, "vintage" clothing stores in which you recognize some of your old shirts and bakeries that announce the use of mother dough in their products by hype and saucer...as if you, who grew up eating "guns", knew that it is.In the darkness of the room, before sleeping, you caress the body that lies next to you and, with resignation, you discover that the touch of your skin is the same as the many skins you touched before , only that it is more flaccid under your fingers, also less firm than they were.You will withdraw your hand, you lie on your back in the bed, you sigh, you look at the ceiling, and you think: "it is useless to deny it to me.I am a mature one." You smile and turn off the light.

the mature ones will invade your country

Freud called maturity, as early as 1914, to the stage between adulthood and old age and, now, the initiative We are Mature aims to recover this concept by breaking with the stereotypes linked to the date of birth that appears on the identity card.The singer-author of the 21st century Jorge Medina Lueje and Alicia Garcia , a woman tired of the fact that, since she turned 50, she and her surroundings have closed some doors, they have launched this project »groundbreaking and catchy».

It is estimated that, around our country, about 15 million mature people wander around and, according to INE data, in 2020, almost 50% of the Spanish population will be located in this vital stage, figures that support the opportunity of the project promoted by this couple.

we are mature

Somos Madurescentes was born with the vocation of breaking with stereotypes linked to age , and of creating a collective to which all those who feel identified with the concept.Through its website and social networks, it is intended to enhance the acceptance of mature people, spread how are these people who, as they get closer to half a century old, begin to be considered "old" without that society, in general, repair their values, the concerns they have, the experience they can provide, as well as their way of seeing and feeling life.

The initiative was announced through a music video projected at concerts by Joaquin Sabina and Miguel Bose. From here, several venues and music festivals that support this initiative will also exhibit it , with the hope that this social voice will become popular and be identified as a "natural" stage of life, prior to old age.

This video clip shows real people , belonging to that age group, with their wrinkles, their gestures, their aesthetics, all convinced collaborators who accept themselves and are not ashamed of the signals that The passage of the years is leaving in his life.The lyrics of the song speaks of them as a collective, without labels but, remembering that they have a place, increasingly important, in this society that tends to age.For all this, according to We are the spokesmen of Somos Madurescentes, "We cannot continue without taking it into account."

More information on We are mature in:

www.somosmadurescentes.comhttps://www.facebook.com/somosmadurescentes

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