social networks have been with us for years and there are hundreds to choose from.Each one has a specific format and a way to organize both its content and its users; as well as a taxonomy or internal structure, which establishes a form of visualization for the user.Twitter does not look the same as Google+, Facebook, LinkedIn or Instagram, although all are based on microblogging . Related
Google+ and Instagram use direct chronology (contained in the order of appearance), Facebook and LinkedIn use algorithms to highlight what they think you are interested in, and Twitter uses a mix of both depending on whether we use the web or the application.But all, without exception, use hashtag browsing , and Instagram is the social network where it makes the most sense.
The Instagram taxonomy: how you see what you see
If you are an Instagram user, you already know this, but if you are new or you still do not have an account (what you are missing...), you may want to know how Instagram is organized .
Like Twitter, where the hashtag has already reached a few years, each user can follow or be followed , and place their profile as public (visible to all) or private (visible to your followers , to whom you have to give permission).
The big difference with the social network of the bird, the layer of Google or our professional network, is that although a person can know who you follow, cannot be shared on your tablon or timeline another user's posts .
The only way to highlight a user's content that is not you is to click on the "I like" heart so that people who follow you know it, since they can access a tab where everyone Your "likes" are visible.This makes browsing complex, and Instagram included the hashtag as a thread of certain topics and posts.
What is a hashtag and how does it work on instagram?
A hashtag is a tag, a bookmark or a code that serves to relate a publication with others that make use of the same hashtag .If we think of Instagram as a single collaborative blog in which each account is a user, the classic tags would be these hashtags.
To use it, just write the sign # followed by a set of letters, numbers or underscores without spaces.We have an example in the triumph of the # MuseumWeek.This sign # has an infinity of names (numeral, pad, square, grid, cardinal, cat...), it is lately known as hashtag or HT , and It works on almost all social networks.
Let's imagine that we are writing a short story on Instagram accompanying the image we publish.It would make sense to identify it in the same text field as #report, #written, #microcount or #writing, among other possible hashtags.
It is not necessary to highlight the hashtag at the top of the text that accompanies the image, and most users place it below to give visibility to what they have written.
Since Instagram does not allow you to upload photographs from the browser, we can only use the application to load texts and images.We can delete them, but not edit them, so before publishing we will have to think well what HT to place.However, always We will be able to comment on our own image by adding more HT , even if it is less clean.
To search for a specific hashtag we have several options:
- click on that hashtag in a publication
- look for it in the Instagram search bar, an option valid both in the application and in the browser.
Some errors when using hashtag on Instagram
The first big mistake of Instagram users would be not to use hashtag .As we said before, Instagram is a social network whose access to third-party publications is complex and somewhat cumbersome.In other words, it is difficult to gain visibility because your content is not shared as joyfully as in other networks.
The hashtag give visibility to our content helping us to be located, although its use is not as simple as it might seem.For example, if we use only generic hashtags , we will be less visible than if we use any specific; and if we use only specific ones, you will probably receive fewer clicks.
You can always include both types of tags.The great advantage of Instagram is that there is no space limit for the text and that we can add tags without fear.For example, if we are writing a #relate, it would be interesting to clarify what thematic is about: #mistery , #romantica , #adventure ...
On the key number of hashtags to write, it depends.Although there will be accounts in which the text plays an essential role, there are studies that show that placing less than four HT causes the interaction to fall into chopped, and what images with 11 or more hashtags receive up to 80% more interaction.
Always using the same tags is also not a highly recommended strategy, since we will be avoiding many searches for content related to ours.
Not investigating that HT uses the competition or that your followers are looking for can also be a mistake, especially important if we are a company or a self-employed person who uses Instagram to communicate with clients.If we use the social network to interact with friends and acquaintances, it will be of almost zero importance.
Instagram is changing as we communicate and has even opened discussions about privacy on the Internet and the use of our children's photographs.Thanks to the use of AI, it even serves as a marker to detect that users suffer depression. Hashtags are an important part of the Instagram taxonomy that we cannot forget if we want our account to succeed.
Images | iStock/ДенисКалетник, Webster2703, iStock/ivan101
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