That the world of videogame is a business that does not stop growing, not only is the sales of devices or games with several zeros behind it, but also how they are winning the game to aspects such as the cinema or television based on retransmissions through the Internet.It is not surprising then that any giant that prides itself wants to push the tooth to the format and, how could it be otherwise, Google is among them, as evidenced by the arrival from YouTube Gaming to our country.
Available in other territories such as the United States since last year, the arrival of YouTube Gaming in Spain and Latin America is a new step in the platform for trying to win the game to Amazon and its Twitch , who are currently the kings of live video game broadcasting worldwide.
What is YouTube Gaming?
The idea behind YouTube Gaming is to create a platform specifically aimed at players, not only approaching the possibility of dedicated retransmissions as Twitch does, also combining all the videos on video games that we can already find in the usual YouTube version.
With more than 25,000 games as a great asset, YouTube Gaming aims to be a platform from which to enjoy the best videos and gameplays of the panorama without interference from other types of contents.A bite too sweet for an audience that, in Spain alone, has more than 15 million players.
Why choose YouTube Gaming instead of YouTube?
In addition to a personalized cover based on your tastes and the channels you follow to show you first your favorite streamers and games, YouTube Gaming offers searches completely oriented to the world of videogames.
So, if for example we start typing " Call " in the video search bar, what you will do is introduce all the games in the saga ' Call of Duty ' so that we can search by game instead of content and, in passing, leave behind all the options we would receive on normal YouTube as " Call me maybe " or " Traveling stray ".
In addition to that, almost all the content we will receive on the cover will be focused on videos of national origin of the most successful channels of our country, leaving the videos of streamers like Vegetta777 or Willyrex above of foreigners like PewDiePie.
What does YouTube Gaming offer against other platforms?
In addition to having a more than considerable audience, the YouTube Gaming option can be extremely appealing to streamers and viewers for several reasons.
The streamers will be allowed to do any type of assembly, whether in Ultra HD, DVR, multicamera or 360 degrees with the usual YouTube quality for this type of viewing.Android users You can also take advantage of the application of your phone to be able to make instant streams from the mobile , which is a reef for games like 'Clash Royale' and marks a clear advantage over Twitch, which does not have such facility.
In the same way as in other platforms, we can also monetize retransmissions through brand sponsorship and community support.An indispensable tool that adds to the possibility of monetizing videos Once the retransmission is finished according to your subsequent views.
For viewers, that monetary support for a channel will give them access to a direct and exclusive chat in which to talk more relaxed with their favorite users, something like a meet&greet virtual with which to be able to get closer to susidolos.In addition, the chats will have new management tools , which It will make it easier to kill toxic users that make the conversation dirty.
How can I try all this?
YouTube Gaming is now available in Argentina, Chile, Colombia, Spain, Mexico, Peru and Puerto Rico with websites dedicated to each country through its home page.In addition, it has a application in Google Play and the App Store that we can download for free.
To celebrate the launch and to check to what extent the arrival of YouTube Gaming can be revolutionary, the brand has prepared a 24-hour streaming with some of the leading figures in the sector, including names like Vegetta777, Willyrex, Luzugames and TheGrefG.You can enjoy it through the official YTGaming24h channel.
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