Masters of sewing in digital fashion, you will not wear but pay

The television contest Masters of sewing has encouraged many viewers to buy a sewing machine to make their first steps in the fashion world, but now comes digital fashion without a needle or thread.

Therefore, perhaps they should have done with a good program of digital image editing and good artificial intelligence because, like everything in this new world, the digital has come to pattern making and clothing.

"Mark the center, mark the center", shouted to his students the great Lorenzo Caprile in Masters of sewing.Well, for new digital designers, this work is quite simple because just have to introduce certain measures on your computer and the magic of computer science does the rest.

Do you think it's crazy? It may be, but it turns out that the first fully digital garment has been auctioned and has reached a price of 9,500 dollars.As explained in Uberizmo, this garment has been created by the digital fashion startup The Fabricant with the collaboration of the artist Johanna Jaskowska and Dapper Labs .

This strange model is called "Iridescence" and is only available in digital format.In the picture that the firm shared on Instagram appears Andy Warhol in the background and it is not surprising.In that social network we can check the "fabric quality"...I don't know, is very light, maybe too much.

Masters of sewing in digital fashion, you will not wear but pay

Actually you can't touch it, you can't use it and you can't even see it in real life. Yes, it also exists in blockchain format, which makes it a strange hybrid of fashion and cryptocurrency. Tailored for each user, from a photograph and with the help of 3D design programs, "Iridescence" is not the first fruit of the digital fashion design.

digital fashion is a trend

Before The Fabricant, the Scandinavian company Carlings, launched its first digital clothing collection. The 19 pieces, unisex and large in size, cost between 10 and 30 euros, each with a limited production of up to 12 units.

Customers provided a photo that Carlings designers manipulated to look like they were dressed in clothes.The company hired several "influencers" to promote the collection on Instagram and the models sold out within a week.

Masters of sewing in digital fashion, you will not wear but pay

instagram, that great gateway for virtual sewing masters

It is precisely Instagram the irradiating focus of this new trend of digital fashion making.Last year, the emergence of the 100% digital Shudu model, whose photo heads this article, was enthusiastically welcomed in this social network.

And it's not the only digital fashion figure that has swept Instagram. Lil Mequelaa is an influencer of Brazilian-American fashion.With 1.6 million followers on Instagram, shows clothes and supports social causes.She has worn Prada, Chanel, Diesel and Moncler dresses. Spotify has also triumphed and launched her own range of clothes.In short, things you see, friend Sancho.

Masters of sewing in digital fashion, you will not wear but pay

Lil Mequelaa

KIM KARDASHIAN DID IT BEFORE

If we think about it, the idea is not so far-fetched or, at least, it is nothing more than paying for the customization of avatars in digital games.An example: the game "Kim Kardashian: Hollywood", which It allows users to wear, in the digital world, Roberto Cavalli, Balmain and Karl Lagerfeld clothes , it has generated more than 240 million dollars in sales since its launch in 2014.

Maybe what the Fabricant team says is true that clothes don't need to be physical to exist."Our work goes beyond the current concepts of catwalks, photographers, studios and models. The imagination is our only workshop, and our fashion designs are free from the limitations of the material world."

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