This is how the internet and social networks influence our vacations

When summer vacations are finally approaching, many choose to make trips abroad.And the airlines low cost or the wide offer that we can find surfing the internet have cheaper transfers.In fact, 63% of Spaniards love the idea of spending a few days in a different country from the country of residence , as indicated by the data published by Kantar Media TGI.If we focus attention on other areas, for example, 68% of Brazilian adults who have traveled in the past year have stated that they like to travel and get to know exotic places, while 68% of Russian adults and 75% of those Chinese adults indicated that they usually go to a different destination every time they go on vacation.68% of American adults are excited to travel to other countries.

The power of social media on vacation

But, has this trend changed in recent years? Why are we so interested abroad? In recent years, social networks have become a tool of fundamental communication for all sectors, including tourism, which shows us other places and seduces us with their good offers for our holidays.Also, according to Kantar, these companies try to seduce their customers with the idea that they will visit heavenly places , where you can take the best pictures to share on your social networks and get thousands of likes. Also, due to the posts that friends and celebrities post on Facebook, Instagram and Twitter, about your getaways, we always have new destinations in mind to discover.Yes, everything seems to indicate that we must look for the new tourist trends with the hashtag #vacations.

In fact, tourists tend to post more on social networks than other adults. In India, they have a 63% greater predisposition than the general population to read comments, posts and tweets. They also have a 23% greater tendency to share content with their friends on social networks-something they share with tourists from Turkey, Portugal, Greece and Croatia, who also do it more frequently from their compatriots who do not travel.This demonstrates the importance of social networks in the tourism industry as an influential factor when planning a trip.In short, internet has significantly influenced the way we approach our trips , and, as has happened in many other sectors, it has transformed the industry in the last ten years.

tourists prefer to book their trips online

How long have we not encountered a travel agency while we walk through the streets? It is increasingly rare and, according to the Kantar Media TGI tourism study, only 29% of UK tourists, for example, use travel agencies to book their flights or stays, representing an annual decrease of thirty percent.Instead, more and more tourists use online companies or book their trips directly by internet. For their part, data collected in the United States by TGI shows that more than 8 out of 10 American tourists have booked their vacations online.

Something similar is also happening in Asia.In particular, in Taiwan, Japan and China there is a huge percentage of tourists who make their reservations online.While only 20% of Chinese people do it this way, the CNRS survey from China indicates that there was a 50% increase in online reservations in the last two years.As expected, are the youngest-between 20 and 34 years-and 10% of people with greater purchasing power, those that produce this increase.

Source: Kantar Media TGI

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