We have already spoken in Nobbot about the work of the Orange Foundation.Recently, he has developed a new study that delves into how digitalization has revolutionized all sectors of our lives.On this occasion, eEspana reveals the keys to the world of transport and logistics.We fasten our belts (never better) and we start to know the ten fundamental trends , ten aces of the deck, without which it would be impossible to understand ' The transformation digital transport and logistics' .
1.The combination of technologies
Just as when preparing a paella, which even the smallest ingredient does its part, so do the technologies.In the plural, because it is in the combination of all where the strength and the true revolution is.Communication thanks to the cloud , apps that come to us with the mobile , the intelligence of the Internet of Things, the collaborative economy that allows the social and the knowledge granted by Big Data give us this explosive stew.
2.Marketplaces and platforms
When we have the help of another, everything is simpler.If it happens also in the world of transport.What do we need to travel to the most recondito town and the trocola or crankshaft seal has been broken and does not arrive Not a bus, not a train or a scooter? The collaborative economy to the rescue.Now there are many sites and platforms on which to locate a free seat or even a hole in a trunk , to send a package.Providers and users, closer than ever.
3.Customer experience is again the goal
But who will be that happy customer who is at the center of all digital revolutions? One moment, if it's me.Or rather: me, you, he, we, you, them.The consumer experience comes first.Satisfy your needs and make that trip or service a unique experience that will make you repeat , yes or yes, with the company.But, for that, to know him, to know what he wants and what he wants, the keys to any profitable relationship.
4.From the concept of transport to multimodal mobility
Technology here, technology there, planificate, mobilize.Our interpretation of the classic of Mecano serves us to talk about new concepts that lead us to play with all the modes of transport that technology has made us add to the classic ways of moving.Planning a trip is no longer what it was.And the options are many when it comes to choosing a way to move.We say goodbye to the classic concept of transport to welcome an authentic multimodal experience, in which the planning and the management of all kinds are charged to the most diverse applications and gadgets.
5.Car as a service
The traditional value chain jumps through the air.The products become services ...And this transformation that gives us all freedom and power comes to us.The car is no longer something obligatory or necessary, but the object becomes a service, transcending its classic sense.If at any time we need a vehicle, we can rent one to a company, or to a private individual, or have one of the services served.other vehicle seats.The options are many.
6.Local mobility
Make game, gentlemen.Everything is changing and the companies remain alert to the movements that can determine the game.The disruption has reached the mobility sector.Lower the purchase of vehicles and the new models grow.Rent or share are the new must.Yes, the lifelong manufacturers seek to connect with startups that are growing in this new digital economy that modifies the rules and in which they must be so alert.Control the local and regional market It is key to this.
7.Regulation and new mobility
On your right, public institutions and traditional agents.On your left, the new business models with a collaborative base.We look forward to the beep delarbitro so that the decisive meeting begins...Or rather, the regulation and Legal legislation necessary for both worlds to live peacefully .It is not a few times that we hear more classic sectors of the transport world complain about how the new services involve unfair competition.It is necessary a regulation that integrates both universes.
8.Autonomous vehicles
When we were hallucinating children watching the adventures of Kitt in 'The fantastic car', we could hardly imagine that, in the future, we would see very similar realities.There is still a long way to go, but the truth is that we constantly arrive news about autonomous driving.And the most important brands are launching into research and creation so as not to be left behind in one of the business sectors that will mark new lines of business.We are talking about a car that will do everything for us., that will take us anywhere without hesitation or doubt, will it also be able to prepare food for us? Apart from jokes, its social draft can still be scarce but its gradual implementation will be a fact .
9.Infrastructures also become intelligent
The digital revolution reaches each and every corner of the business sectors.If we refer to the world of mobility and transport, infrastructure also has its weight.We are talking about airports, train stations or subway and roads that add up to 3.0 and embrace all its possibilities.Smart cities and the Internet of Things are key protagonists of a movie full of action and adventure if, but also comfort, safety, usability, speed and many other words that end in life and it would be impossible to list.
10.Any technology has a place
The family that works together stays together.And the technology family is big and powerful.We could not be talking about renovation in the transport sector without, for example, that travel website or that app that allows us to search for companions for the car, without the robots that automate the storage of products, without the beacons that personalize our shopping experience... Software and gadgets of the sectors, not specifically of mobility , all have their importance and all They work to fit their different industries, their integration is driving digital changes to such high levels that we can't even see them yet.
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