Gucci and Instagram: a good color scheme

Angelica Hicks, in New York, in front of one of her creations for Gucci

Instagram has become a powerful promotion tool for brands and, especially, for fashion firms. Influencers with Lovely Pepa, Paula Ordovas or televisions Dulceida and Pelayo Diaz count their followers for millions and the photographs that go up to this network become references of the «fashion» for young and not so young people who look for them inspiration before going shopping. However, this soundbox function of what brands decide is evolving and companies like Gucci are already starting to recruit talent on Instagram to shape their collections and build a community that complements and reinforces their promotional actions.

Gucci in search of inspiration and talent

Alessandro Michele , the creative director of Gucci, has been one of the pioneers in the use of shared intelligence that finds a fertile ground in social networks.Since his appointment in 2015 he has promoted the search for Instagram inspiration , recruiting artists and illustrators to design new collections of this luxury brand.

In his latest collection, Gucci's Resort, the firm included a blouse designed by the Spanish artist Ignasi Monreal that combines photography and painting to create bold images that are shared on instagram by his more than 27,000 followers.

Hello @gucci

A shared publication of ignasi (@ignasimonreal) on May 29, 2017 at 12:53 p.m.

As we read in The Impression, previously Gucci released a collection of T-shirts illustrated by the British Angelica Hicks with the title «Gucci Geek» in which she used some of the illustrations that this artist shares with her more than 44,000 followers on Instagram.

Shameless self promotion

A shared publication of Fashion Pun-k💕✏️💕 (@angelicahicks) on May 25, 2017 at 11:47 PDT

This initiative has a double effect positive for the brand: on the one hand, it achieves inspiration for its new products with designs whose appeal is already tested and, on the other, it establishes an emotional relationship with the followers of these artists that, probably, will be much more predisposed to buy items from these new collections.

This collaboration with artists and illustrators «instagramers» started in 2015 and we can see their results in looking for the #Guccigram tag in this social network.

This community has not only become a hotbed of new ideas that can be used for the brand , but also becomes a friendly environment in which its followers share memes made from Gucci designs.These pieces, sometimes fun, sometimes extravagant but always shocking; they are shared on the networks and, thus, the articles of the firm find a renewed promotional impulse in an unintermediated environment.

why instagram?

But what is the secret secret of this social network? According to Phil Gonzalez, founder of the largest community of Instagram users in the world, «this network has managed to" hook "and have hundreds of millions of users with a true ecosystem of visual entertainment. First with the photos and then with the videos ».

And the key seems to be the constant innovative spirit of Instagram, which has allowed it to adapt to the needs of the market.«The competition of other editing apps (Hipstamatic, Snapseed or Vsco Cam...) or the threat of others social networks like Snapchat forced Instagram to always be alert and contribute "something else." This is how the needs of millennials and especially of the Z generation were rushed relentlessly to the minds of their developers », Explains Phil Gonzalez.

Source: The Impression

Comments

Internet of plants: a tomato knows as much about networks as you

The possibility of plant species communicating through complex networks, what some scientists have called the internet of plants , is an issue that has been discussed for a long time, at least 20 years.It was in 1997 when the scientist Suzanne Simard , from the University of British Columbia in Vancouver (Canada), published a study in the journal Nature on how Forest plants use complex systems where species exchange nutrients, send warning signals and relate to the environment. Although there is no scientific consensus, several investigations seem to support this hypothesis.If confirmed, as we read in a fascinating report by the Sinc Agency, the forests would act as huge structures that are articulated under the soil through a network in which factors invisible to the human eye interact and can determine the future of the climate.Understanding how it works is the challenge that even science faces. internet of plants and the wisdom of forests The premise of Suzanne Simard ...

New setbacks for conspiranoicos: radiofrequencies do not affect health

New evidence published by the Scientific Advisory Committee on Radio Frequency and Health (CCARS) in its 2016 Radio Frequency and Health Report indicates that there are no adverse health effects derived of exposure to radio frequencies emitted by mobile phone antennas or radio and television broadcasting.No evidence has been found on the danger in wireless systems (Wi-Fi) or airport scanners. The new 2016 Radio Frequency and Health Report collects, updates and analyzes the scientific evidence on the subject for the period between January 2013 and June 2016. radio frequencies are not dangerous According to the conclusions of the report " the critical analysis of the evidence supports that there are no technical or sanitary reasons that justify the arbitrary and discretionary imposition of more demanding exposure limits than those recommended by WHO-ICNIRP and the Union European ", while the application of more restrictive limits" would imply increasing the n...

GIF history: where they come from and where they are going

Funny, witty, curious... GIFs have already become a regular resource in social networks and messaging applications and have become part of our daily lives and jokes.It is an image format that has evolved significantly throughout its history and is experiencing a new awakening. In fact, to find its origins, we must go back more than twenty years ago .A moment in which they had little to do with what we know today and an evolution that we could not stop review.So let's find out where they come from and try to catch a glimpse of where they are going. What is a GIF The word GIF responds to the acronym of Graphics Interchange Format , or what is the same, graphic exchange format.A term for the graphic format used in the network for both static images and animations.In more concrete terms, it supports 8 bits per pixel and allows you to display images with up to 256 colors simultaneously-limited by a palette of 16 million-. This particularity makes it a perfect ally of infogr...

Amazon Prime Video arrives in Spain: this is all you need to know

That during the last years there has been a change in the way we enjoy audiovisual content is an obvious reality, as reflected by the huge popularity of streaming services like Netflix and the like.A context in which new competitors are constantly added and that, after the landing of this company in our country just over a year ago, is in full transformation. In fact, today we have learned of the incursion of a new protagonist in this area.Yes, because Amazon Prime Video has just arrived in Spain .A landing that takes place only two weeks away that of HBO, which culminates in a 2016 sown of changes.But, what exactly does it consist of? What advantages and disadvantages does it have compared to the "of its kind"? WHAT AMAZON PRIME VIDEO OFFERS The type, quality and quantity of movies and series offered by the service will be key when determining your success.A catalog a priori smaller than that of HBO and Netflix, but in which we find titles like Seinfield , Into...

What we know and what we suspect in the new Facebook algorithm change

"In my time, we read the newspaper in Facebook ".By 2020, nostalgia has taken over billions of people.In its memory, 2018, when Facebook stopped being Facebook to become Facebook again.Paraiso of engagement for brands and media, land paid for clickbaits and fake news, the social network of Mark Zuckerberg has given a rudder to his algorithm. He wants to return to his origins .And this is what will happen. Related If something goes well, to change it.40.653 million dollars entered in 2017.More than 2.100 million active users per month, a quarter of the world's population.But Zuckerberg is not one of those, of which they are.Want a Facebook with more social connections between people and less presence of brands and media .And what do your users want? Nearly two-thirds of American adults consume news on social networks.More than half do so on their Facebook walls.Pew Research Center data points to a clear trend: Facebook is becoming a media platform.54% of Facebook u...

Twitter shows the best of ourselves (it wasn't always going to be the worst)

In the era of social networks, accustomed to interact daily with Facebook, Twitter, Instagram, Google or WhatsApp, we forget that these tools are phenomenal in the History of Humanity capable of mobilize hundreds of thousands of people in very different geographical locations in a matter of hours or even minutes. Already in the past, Twitter has asserted its more social dimension to mobilize people, companies or organizations and also, from a broader perspective, feelings of solidarity and support or also of rejection and repulses towards causes with an important mediatic impact.Recently, Twitter was once again the engine of solidarity after Dortmund's explosions as the Borussia Dortmund team bus passed on its way to the local stadium on the occasion of the Champions League match between the Borussia and the Monaco. These explosions did not have the devastating effect that they could have caused , so that everything remained in a major social commotion at international lev...

Most apps for children violate your privacy

Do you know if apps with which children enjoy their safety? A team of researchers from the International Computer Science Institute (ICSI) of the University of Berkeley has studied compliance with the Online Privacy Protection Act (COPPA) in these mobile applications for the little ones, through a scalable dynamic analysis that allows the automatic evaluation of privacy behaviors of Android apps. After studying 5,855 applications aimed at children, the research concludes that most of these apps, 57%, violate the privacy of their users mainly due to the use of data by third parties. apps for children and privacy Although many apps offer options in their configuration to respect the federal law that protects minors in the United States, by disabling tracking, their results suggest that a majority of applications either do not use these options or propagate them in wrong way. In addition, researchers believe that 19% of apps for children send user IDs to third parties to show ...

Are social networks damaging democracy?

The revelations according to which Russian agents inserted ads on Facebook that tried to influence the 2016 US elections raise a disturbing question: is Facebook bad for democracy? As an expert in the social and political repercussions of technology, I think that the problem is not exclusively from Facebook, but that it is much broader: Social networks are weakening some of the conditions that have historically enabled the existence of national states democratic. I understand that it is a dramatic statement, and I do not expect anyone to believe it immediately, but considering that almost half of all potential voters received false news promoted by the Russians in Facebook is an argument that must be debated. Associate Professor of Philosophy, Director of Center for Professional and Applied Ethics, University of North Carolina-Charlotte How we create a shared reality Let's start with two concepts: the "imagined community" and the "bubble filter". ...

This is how visual challenges star in some of the most viral content

Constantly, we all receive in our mail, our WhatsApp or our Facebook account, games that try to test our ingenuity, imagination or visual skill.There are a thousand types, more fun or darker.But they have one thing in common: we cannot avoid trying them and see if we are able to solve them .This is how the visual challenges star in some of the most viral content of the network. Visual challenges, why are we crazy? The visual challenges are games.So, they attend to this playful and fun part that people have no choice but to feed from time to time.They are pure and hard entertainment, with no more pretensions, and that desire to Having fun represents one of the main features that are sought when surfing the Internet . Another of the qualities for which they succeed is because they challenge the mind directly.Human beings love that feeling of feeling a little troubled, somewhat lost, but convinced that there is a solution to that enigma to which, sooner or later, it will come.Rathe...

Everything (much) that Google and Facebook know about you

The Cambridge Analytica scandal It is one of the most serious violations of privacy in history.More than 50 million confidential data were obtained from Facebook without the consent of the users.Mark Zuckerberg himself admitted the flaws in the platform and announce some important changes. Related Cambridge Analytica is a company that used the data extracted from Facebook accounts to develop a powerful software capable of influencing the elections of several countries.It did so through the creation of political ads The research has revealed that the company began collecting personal data from users in 2014 without their authorization. The sudden discovery of privacy Many people now wonder that (and how much) information about them is really in the hands of the social network.The campaign #deletefacebook , to unsubscribe from the platform is having a lot of resonance.that the world has now discovered that the big multinationals know a lot about us.Good morning, green sleev...

Network One Online

Search This Blog