The scenario in which we live is global but our reality is local.We care what happens out there, but we also want to find out about the everyday things that happen around us.
We want to hear from family, friends or acquaintances.Sometimes we even, less and less, talk to our parents, and they update us on events in the neighborhood or town in which we grew up.
In the era of the "influencers", where there is a fierce struggle to discover how Instagram algorithms work to get followers and sell a product, it's hard to find accounts that don't want to sell nothing, not even oneself. We don't move for art's sake.
And the future is no longer what it was.These days we talk about the possibility that Instagram will stop giving information on the number of followers and the number of likes.This would change the picture, but it's just an unspecified possibility.
The "town account", on Instagram and Facebook, Secrets of Valdemorillo arises out of love for a place, its traditions and its people.It was born because we saw the great natural, historical and cultural heritage Valdemorillo has, unknown to the residents of the municipality itself.I say, because the account is managed by the best correspondent, my sister Tamara, as a team.
The town, Valdemorillo, located in the Sierra de Madrid 42 km from the capital, it has 12,300 inhabitants spread between the town center and its 16 urbanizations.There is a very large disconnection between the residents of a lifetime and those who have less time in residential areas.In Secrets of Valdemorillo are all, Curious traditions of the past are told and serves as an informative channel: announces exhibitions, concentrations, festivals or routes and also puts Valdemorillo on the world map.
everyday influencers
One of the publications that masexito has had was that of Esperanza Nogal , the kiosk of the town, which with more than 85 years is still getting up early.Facebook. Even relatives of Esperanza from other Autonomous Communities called her to congratulate her.It was a somewhat complicated week for her.She told us that they "gave her a lot of can" since even a petition arrived at the Municipal Plenary of the City Council to put a street. As we know, fame is usually ephemeral and more in networks. In a few days, everything went back to normal.
To the family doctor, Antonino Sastre , who lives on the outskirts of town, something similar happened: "I thought I was going to have to drive to the center, I had to go to vote at noon because they constantly stopped me, "he told us with a laugh.
That the grandchildren of these two people have seen their grandparents in networks has been very exciting for both of them. It is a curious case in which, thanks to technology, generations have approached without there being any kind of gap for age. The grandparents wanted to see each other on the networks and the grandchildren explained their operation.
Valdemorillo is a fantastic place, but it is not Wonderland.It needs an ambulance and emergency service on weekends, one more school and the elimination of the black point of the junction of the M-853 with the M road-600 that would prevent accidents and recurring traffic jams.
If the account serves to create a stronger community and to make the people happier, we will have achieved our goal and we will have achieved it thanks to technology and the Internet.
We cannot forget the people, neither in social networks.
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