As we like to talk.Women, children, men and grandmothers, we all enjoy telling stories and, above all, if we know that someone is listening to us.We talk less about talking alone.
Retaining the attention of the audience is an essential part of telling a story.It was for the preachers of the Middle Ages and still is for the troubadours of the 21st century, the youtubers." The way of speaking in the first seconds of a video is very important .In that space there is no time for ideas to be formed, the voice is the only means and channel to catch the viewer ", youtuber words and CEO of Omglobal, Joaquin Reixa.
But how is that way of speaking? Is it natural or can you learn at the Hogwarts School of Speech and Palabreria? Is there a formula for online success? Is the youtuber born or asked? Too many questions without a clear answer.And, as we continue to spin it, seven out of ten Spaniards under 35 are already watching more YouTube than television.
What linguistics says
Although there are hundreds of different styles and themes, a quick glance at the Spanish youtubers with more followers suggests that something is there. The Rubius, AuroPlays and Wismichus speak similar, not the same .
One of the most commented articles on the subject of the past few years reflects the opinion of the linguist Naomi Baron, of the American University, and was published in The Atlantic.Baron concludes that yes, that there is a YouTube fool , and that is used as a tool to keep the audience's attention .
The tricks to emphasize the discourse are not new and are seen daily in the media.Words and accented sounds, silences to generate expectation , vowels and consonants that lengthen, play with speed ...To a greater or lesser extent, all these signs indicated by Baron are recognizable in the speech of the average youtuber.
"It is the voice of the second-hand car salesman," explains another linguist, Mark Liberman, of the University of Pennsylvania."The same type of tone is repeated in many speeches.I guess l more Pure in this style is in the street vendor .On YouTube it is less intense, since the audience chooses to watch a video for many reasons and you don't have to attract their attention in the same way."
What the YouTubers think
" There is no technique behind it, it is charisma .Simply things are told, and having charisma and closeness is what makes the audience approach.There is no such thing as thinking about how they should talk to get attention, is something genuine ".Youtuber Alesya Makarova, or Alesya Crocodile, is one of those who believes youtuber is born, more or less .
The delexito formula cannot be replicated , no matter how much you try. The media industry has tried to appropriate the YouTube phenomenon without much success .The only formula that has succeeded is to let the youtuber remain the same.For Alesya, here is the key to the whole speech." Youtubers give what TV or any other medium does not give: naturalness .And the naturalness neither acts nor prepares, "he says.
So we added another ingredient to the cocktail of this new-or not so new-speech: the closeness and naturalness .Something that is carried inside, but which, as Alesya herself recognizes, also It gets better with practice.
"It depends on the type of video.It is true that, if there is a script, it is unnatural," explains Joaquin Reixa, creator of channels such as OMGlobal News."But there is a difference when talking in front of a camera.I would say that we speak louder, with a more dynamic and cheerful tone, more excited . A tone with a certain touch of dubbing actor that can sometimes become unnatural ".
Reixa recognizes that, for example, the end of sentences is often accentuated and that people tend to speak more fast than normal to tell more things in a short time. You also play with silence to create expectation , although carefully, because "a prolonged silence, like a fade to black, is a door open to abandon the video ".
A trend in construction
So, in summary, a teaspoon of sounds and words emphasized, some powders of dynamic and excited tone, a good dose of naturalness, a pinch of proximity and album !, youtuber of success just out of the oven.Or not?
"There is no manual on how to speak, it is more like a trend.At the beginning we had no references, but now a language is being built among all ".Reixa also coincides with Alesya." My opinion is a generational movement.It's like saying that because all millennials speak the same way.It seems to me that people get a lot of trouble in the head, when the youtuber phenomenon is something much simpler."
Recovering the academic side, the final argument of Naomi Baron also shares the opinion of these two stars of the online video: "Things become fashionable.It's something that happens with language continuously" .
For the linguist, we have an Internet platform to which content creators import models they take around them ."They are dressing their speech with different tones, gestures and facial expressions.It's funny, it's like everyone ends up sounding like ".Like, in an attempt to be original, they end up sounding similar and creating a new genre.
There is that.Different views that cross giving if you make more sense to the youtuber phenomenon.When we analyze the ways of talking about other times it is easier to put labels.It is styles with a beginning and an end.But YouTube is still alive and in full evolution, is a trend that has yet to be built .By the time I get to school, we may already be somewhere else.
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