A Chrome extension fights sexist language in sports media

Just a week after the historic day in the fight for gender equality that was lived on March 8, Unesco has launched a new campaign called Her Headline that fights against language sexist in sports information.To do this, they have developed an extension of the Chrome browser, from Google, which can be downloaded and installed in a simple way.
Related Her Headline allows identifying any bias or discrimination based on gender issues in the sports media. This extension allows you to monitor texts and even narratives of games and competitions summaries in order to identify words or expressions that can be problematic from a perspective of gender, either because they make women athletes invisible or because they are disrespectful or discriminatory use that reinforces the transmission of stereotypes when referring to a professional.emas, explains why it can be sexist use of language or unfair sports coverage underlining the word or phrase.

sexist language in sports media

Thanks to the language of Cambridge University Press'Aesthetics, Athletics and the Olympics ', a study has analyzed more than 160 million words used within the domain of sport.The results of this report-' Language, Gender and Sport'-reveal that the language used and sports coverage are unbalanced if we pay attention to gender reasons.

Specifically, research suggests that sports coverage is very masculine. Traditionally, up to 80% of gender words in sports coverage are masculine, although there has been a considerable improvement in the latter years.

It is worth noting the coverage of the Olympic Games as the exception that confirms the rule, because during this period the coverage of women athletes reaches the headlines more evenly. However, at Apart from these great sporting events, the amazing statistics of the UNESCO Global Media Monitoring Report indicate that 40% of athletes are women , but that women's sports attract only 4% of all the coverage of sports facilities.

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