If you want to get rich on YouTube, you better not talk about politics

There are youtubers gastronomic, fashion, technology, games and almost anything that comes to mind, some of them with masexito and others with less.The illusion of all these new audiovisual communicators is to live from it and become the new Rubius.And it may be that someone achieves this dream... as long as he does not choose national politics as thematic. At least it is what emerges from a study recently published, prepared by teachers Vanessa Rodriguez Breijo, Jorge Gallardo Camacho and Javier Sierra Sanchez, from the universities of La Laguna and Camilo Jose Cela. Enel, concludes that Youtube is a territory that is not very fertile for political debate.

selflessness for politics

In fact, as highlighted in the conclusions of this investigation, the frequency, number of views and user interaction in the videos selected in the sample revealed that the viewers had less interest in politics that for other themes related mainly to entertainment and it seems, in addition, that this disinterest is increasing. As shown, in 2017, none of the most popular videos on YouTube were about politics. The Despacito seems to generate more interest in this social network than "the process".

To carry out this study, the researchers analyzed the weight and characteristics of a sample of 1,443 videos that were trending for 143 days, using a methodology based on content analysis to observe the frequency , user interaction, creative activity of its authors, presence of features of infotainment and journalistic quality of political videos. Only 7% of these videos were considered as «political information »By the researchers.

If you want to get rich on YouTube, you better not talk about politics

youtubers dependent on the media

Most of the analyzed videos reproduce content from the media , followed by those that use images of these with little representative modifications and narrations with anonymous or automated voices.Thus, unlike what happens in other environments, youtubers are not independent creators of the media, so the chances of them becoming opinion leaders of mass audiences are very limited.

The videos, published mostly from anonymity, portray political leaders and the Monarchy but, mostly, they highlight personal dendlement issues compared to other matters of public interest, which analyzes slide more through entertainment than ideas debate. Virality prevails over rigor.

And ideas are not the strength of these audiovisual pieces. Most of them lack a plurality of views and sources consulted-almost 60% do not quote any-and the opinions expressed are justified infrequently and the use of verbal aggressions was high. All this leads to the conclusion that there are indicators of poor information quality in these videos, which its possible utility to improve the quality of the democratic debate tends to zero. The disturbing thing is that YouTube is the second social network, after Facebook, to be informed in the United States, according to a 2017 Pew Research report.And it is already known that what is trending in the US today It will be soon in Spain.

We must not forget that, every day, five billion videos are viewed through YouTube , 300 minutes of content are uploaded every minute and people who create audiovisual pieces now amount to 50 million. Like other social networks with prosumer activity, this platform offers possibilities for citizens to directly access their self-prepared information channels, without the need for conventional means.

a challenge for journalists

The authors of this research point out that This panorama constitutes a challenge for journalists , whose function of verification and order of information acquires great importance in this context.In fact, they have a window of opportunity there because journalists and specialized collaborators are the generators of information that has obtained the best mark in the study 'Journalism in its social and technological reality' that has been developed by Estudio de Comunicacion and the Servimedia agency..

better at selling products than ideologies

At the moment, and in the light of the study of the researchers of the Camilo Jose Cela, it seems that the natural terrain of youtubers has more to do with advertising than with political propaganda or debate."Successful youtubers seem to share an element of truth and trust that allows them to drag huge amounts of followers."

A successful model from the point of view of the dissemination of content, key for the creator to see his concern for impacting the audience and also factor of great interest for brands , which follow closely this industry that, for a while to this part, struggles to get formats with which to reach consumers better, in the era of storytelling , of telling stories to better connect with users, so as to look for prescribers, influential profiles, with the ability to drag, explains Millan Berzosa, expert in digital culture and new media in his book "Youtubers and other species.

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