Do you know the story behind each garment in your closet?

Why are you wearing skinny jeans? Do you have a floral tie or a black dress? Did you just buy 90s style platform sandals? They have not reached your closet by chance, because all your clothes tell stories, some hundreds of years ago.Fashion also lives revolutions, in parallel to the great historical events.So that you discover what your favorite models, Google Arts&Culture has just presented 'We wear culture', a platform that tells those stories that hide behind the clothes we wear.

More than 180 museums, fashion institutions, schools, archives and Other organizations of fashion epicenters such as New York, London, Paris, Tokyo and São Paulo, among other cities, gathered to offer Internet users three millennia of fashion at a click of Google Arts&Culture.Thanks to this new site, even in beta and also available as an app on Android and iOS, you can browse between 30,000 items and look for hats by color or porepocas shoes.

You can browse 450 virtual exhibitions where you will find stories from the ancient Silk Road to the bold British punk, going through the emergence of the cowboy as a work item in the mines and its evolution as an icon of haute couture or discover how the Brazilian diva Carmen Miranda made platform shoes popular in 1930.And if you have ever wondered how flower ties became a high fashion garment, it was in a store in London on Carnaby Street 5.

icon curiosities and trends

You will also discover curiosities of great icons and trend markers such as Coco Chanel, Cristobal Balenciaga, Yves Saint Laurent or Vivienne Westwood , as well as relive the stories of four pieces that were milestones in history of fashion through virtual reality on YouTube or any virtual reality viewer.

Chanel's black dress that made it acceptable for women to wear black on any occasion (Musee des Arts Decoratifs, Paris, France-1925); red heel shoes by Marilyn Monroe that became an expression of empowerment, success and sensuality for women (Salvatore Ferragamo Museum in Florence, Italy-1959); the skirt and sweater of Comme des Garcons with which Rei Kawakubo got the aesthetics and craftsmanship of the Japanese design to become a place on the global stage of fashion (Kyoto Costume Institute, Kyoto, Japan-1983); and Vivienne Westwood's corse , the designer's peculiar vision of one of the most controversial pieces in history (Victoria and Albert Museum, London, United Kingdom-1990).

Do you know the story behind each garment in your closet?

the least known side of fashion

Also, 'We wear culture' shows you the less known side of fashion such as the work of headdress craftsmen, shoemakers, uniform manufacturers, shirt makers, jewelers, dye specialists, lanyards manufacturers, bags and mannequins perfect their art over generations to turn sketches and patterns into clothes that you can wear.

You can also observe the artisan work at an unprecedented level of detail thanks to the zoom of the ultra-high resolution images captured by the Art Camera , such as the famous Elsa Schiaparelli jacket, a surrealist drawing transformed into a garment.In addition, it is possible to enter one of the largest industries in the world, see its machinery in motion and know the communities that congregate around fashion, such as the Avani Society in India.Finally, 'We wear culture 'invites you to visit the largest costume collection at the Metropolitan Museum of Art's Costume Institute Conservation Laboratory in a 360º video.

Do you know the story behind each garment in your closet?

A section for fashion history Spanish

How could it be otherwise, this innovative platform has reserved a place for the history of Spanish fashion. Among the most outstanding content, are the images of 105 fabrics of the designer Mariano Fortuny captured with a level of detail and precision never seen before; the retrospective Cristobal Balenciaga: the first years, made on the occasion of the celebration of the opening of the first homonymous store in San Sebastian and the 80th anniversary of its establishment in Paris, in which unpublished material is presented; Cristobal Balenciaga Museum: preserve and share a heritage, where you can discover how the museum works to preserve the dressmaker's legacy; and the exhibition The dressed body: silhouettes and fashion of the Disseny Museum of Barcelona, which explains how the dress modifies the appearance of the body from the 16th century to the present.

Source: Google Spain

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