No. Social is not the same as "sociality" .And I don't mean just that the concepts belong to a different linguistic order.I mean they can be given without each other.In fact, the relationships between the subjects in the metaverse are like this: social scenarios without a social body.Liberty scenarios without utopia. Transparency without depth.
Lo social belongs to the strong time of history.Newton time in the physical, dialectical or critical in the political.Time of the morality of social systems.Time in which events occur according to structures whose polarities are the subject and the object, and the transformation or revolution as their destination.It is the strong time of the political economy, of the value of use and of change.Time of rationalism and mechanicism, processes oriented towards goals and guided by objectives.
sociality, the weak form of the social
Since the Renaissance, and until the middle of the twentieth century, when post-industrial capitalism allied with the mass media, history was conceived as the human representation of the strong time of events: the great hopes of a humanity mystified and sublimated in the white man, the Great Men of Carlyle, Marxism so accurate and so naive at the same time, the obsessive transformation of nature.There is the strong time of the "real", the legitimizing metarelates and of the " social "as socius , as a body and as an object of theories and liberation.
The socialidad , derived from the projection of collectivizing and harmonic discourses to the virtual world, on the other hand, is no longer even a concept, latu sensu , but rather, an enhanced simulation at the end of the idea of a 'social body' that would be worth keeping and in which (and for which) we would feel represented.Sociality is the weak form of social, corresponding to the dissolution of the transformative sense (let's not say revolutionary) of our practices.
the social and the car of the Stoics
Sociality is death in life and the eternal life of the social, which, now converted into a model of representation of cyberspace, survives, untouchable and mummified, as a merely ideal and abstract reference of our speeches, just as architecture lives forever in the pure representation of geometry.These, the speeches, insist, engage in producing their object at all costs.
As if on the basis of repeating that our practices are social, collaborative and open, we are finally going to produce the necessary events to make it happen.The materiality of the concept (the Stoics: "if you say a car, a car goes through your mouth ") has been denied in the virtual universe, but, at the same time, it has been reborn, shining, turned into an avatar and a holographic projection of a non-existent subject as such.
When we look at the contiguity of the economic system, always trying to reverse random emergencies and uncontrolled uses of digital tools and social spaces in linear equations, what we really contemplate is the struggle between two logics: the order of the reality and the order of the simulation.The first is strong, the second weak.The first is historical, the second is not.The first is wrapped in the moralizing mantle of the liberating concepts of material ethics: sustainable growth, well-being, the legitimate benefit, the progress and the contribution to the planetary balance.
the false as a condition of truth of the true
We know that all these concepts are false, but even so the social takes the determination to continue believing in them, and producing them everywhere, since the false is the true condition of the true, and, as in the theologies, the foundation of hope .The second is Dionysian and takes the energetic form of mass movements: actions without memory and without objective, fat, aesthetic and pseudo-communicative actions.An aim without purpose, against Kant and with Baudrillard.Here there is no territory for truth and falsehood.Sociality It belongs to the order of fascination, seduction and spectacle, and these orders terminate all contractual relationship with the ontology of truth.In sociality we all abolish ourselves as a subject to be reborn as weak identities or simple nodes.
Somehow, however, the excess of the simulation, which is a dubbing of the "false" that ends up exploding it, continues to open doors to the reinvolution in history.We have not yet learned to free ourselves from the order of the real.Our avatars are still too human.But let's not despair, the times they are a changin '.
Image: Pixabay
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